This review surveys an emergent methodological trend in anthropological research that concerns the adaptation of long-standing modes of ethnographic practices to more complex objects of study. Ethnography moves from its conventional single-site location, contextualized by macro-constructions of a larger social order, such as the capitalist world system, to multiple sites of observation and participation that cross-cut dichotomies such as the “local” and the “global,” the “lifeworld” and the “system.” Resulting ethnographies are therefore both in and out of the world system. The anxieties to which this methodological shift gives rise are considered in terms of testing the limits of ethnography, attenuating the power of fieldwork, and losing the perspective of the subaltern. The emergence of multi-sited ethnography is located within new spheres of interdisciplinary work, including media studies, science and technology studies, and cultural studies broadly. Several “tracking” strategies that shape multi-site...

http://anthro.vancouver.wsu.edu/media/Course_files/anth-490-edward-h-hagen/marcus-1995-ethnography-in-of-the-world-system_the-emergence-of-multi-sited-ethnography.pdf

Ethnography in/of the World System: The Emergence of Multi-Sited Ethnography

The author develops “netnography” as an online marketing research technique for providing consumer insight. Netnography is ethnography adapted to the study of online communities. As a method, netnography is faster, simpler, and less expensive than traditional ethnography and more naturalistic and unobtrusive than focus groups or interviews. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. The author provides guidelines that acknowledge the online environment, respect the inherent flexibility and openness of ethnography, and provide rigor and ethics in the conduct of marketing research. As an illustrative example, the author provides a netnography of an online coffee newsgroup and discusses its marketing implications.

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The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities

The Study of Man. By Michael Polanyi. Price, $1.75. Pp. 102. University of Chicago Press, 5750 Ellis Ave., Chicago 37, 1959. One subtitle to Polanyi's challenging and fascinating book might be The Evolution and Natural History of Error , for Polanyi is at pains to expunge what he believes to be the false notion contained in the contemporary view of science which treats it as an object and basically impersonal discipline. According to Polanyi not only is this a radical and important error, but it is harmful to the objectives of science itself. Another subtitle could be Farewell to Detachment , for in place of cold objectivity he develops the idea that science is necessarily intensely personal. It is a human endeavor and human point of view which cannot be divorced from nor uprooted out of the human matrix from which it arises and in which it works. For a good while

Personal Knowledge: Towards a Post-Critical Philosophy

Distinguishing four sources of power in human societies – ideological, economic, military and political – The Sources of Social Power traces their interrelations throughout human history In this first volume, Michael Mann examines interrelations between these elements from neolithic times, through ancient Near Eastern civilizations, the classical Mediterranean age and medieval Europe, up to just before the Industrial Revolution in England It offers explanations of the emergence of the state and social stratification; of city-states, militaristic empires and the persistent interaction between them; of the world salvation religions; and of the particular dynamism of medieval and early modern Europe It ends by generalizing about the nature of overall social development, the varying forms of social cohesion and the role of classes and class struggle in history First published in 1986, this new edition of Volume 1 includes a new preface by the author examining the impact and legacy of the work

The sources of social power

The term "access" is frequently used by property and natural resource analysts without adequate definition. In this paper we develop a concept of access and examine a broad set of factors that differentiate access from property. We define access as "the ability to derive benefits from things," broadening from property's clas- sical definition as "the right to benefit from things." Access, following this definition, is more akin to "a bundle of powers" than to property's notion of a "bundle of rights." This formulation includes a wider range of social relationships that constrain or enable benefits from resource use than property relations alone. Using this fram- ing, we suggest a method of access analysis for identifying the constellations of means, relations, and processes that enable various actors to derive benefits from re- sources. Our intent is to enable scholars, planners, and policy makers to empirically "map" dynamic processes and relationships of access.

A Theory of Access.

Money and the Morality of Exchange

Death and Digestion: The Symbolism of Food and Eating in North Indian Mortuary Rites

Two cheers for reservation: the satnamis and the steel plant

This paper offers a descriptive analysis of the way in which the working world of contract labourers in a public-sector Indian steel plant is differentiated from that of its regular workforce. The two kinds of workers regard themselves as distinct kinds of people and are now best seen as distinct social classes. While the sociology of India has broadly accepted the manual/non-manual labour distinction as the crucial marker of the boundary between the working and the middle classes, what is suggested here is that that between naukri (secure employment) and kam (insecure wage labour) – which cuts right across that distinction and is broadly congruent with that between formal- and informal-sector employment – is a more important marker of difference. At work, the two kinds of workforce are sharply distinguished by the material rewards of their jobs and by their security and conditions of employment; outside it by differences in life-style and attitudes – a gap that has grown with the liberalization of the Indian economy. The composition of the work groups to which the two kinds of labour characteristically belong are sharply differentiated by gender, by regional ethnicity and by urban or rural residence. Interactions within the work group are again very different, while interactions between regular and contract workers are largely confined to the work itself. Outside it they are kept to a minimum, testifying to a shared sense that socially the two kinds of workforce are profoundly different.

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Jonathan Parry

Papers

Money and the Morality of Exchange

Death and Digestion: The Symbolism of Food and Eating in North Indian Mortuary Rites

Money and the Morality of Exchange

Two cheers for reservation: the satnamis and the steel plant

Company and contract labour in a central Indian steel town