Jordi de-San-Eugenio-Vela

Bio: Jordi de-San-Eugenio-Vela is an academic researcher from University of Vic. The author has contributed to research in topics: Population & Crisis communication. The author has an hindex of 3, co-authored 4 publications receiving 26 citations.

Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands

Abstract: This manuscript investigates the use of social media, specifically Twitter, during the forest fires in Artenara and Valleseco, Canary Islands, Spain, during summer 2019. The used methodology was big-data analysis through the Union Metrics and Twlets tools, as well as content analysis of posts related to the fires written by seven relevant accounts on the days when the fires were active, which was between 17 August and 26 September, when 9636.40 hectares were burned. The accounts selected for analysis were the following: Angel Victor Torres, autonomous president; Canary Islands Government; Civil Protection of Las Palmas; Military Emergency Unit of the Spanish Army; Delegation of the Spanish Government in the Canary Islands; Citizen’s Service of the Canary Islands Government; and the information account of the Security and Emergency area of the Canary Islands Government. The study concludes that the Canary Islands authorities did not use social media as a preventive element, but almost exclusively as a live-information channel. Future recommendations are presented for the management of social media during natural disasters.

Effects of Social Media on Enotourism. Two Cases Study: Okanagan Valley (Canada) and Somontano (Spain)

Abstract: The aim of this article is to analyze the social media effects on enotourism. Two territories of similar extension and with historical coincidences in their development have been selected: the Okanagan Valley, Canada, and the region of Somontano, Spain. Methodologically, an analysis of the content on Twitter has been performed, collecting 1377 tweets. The conclusion is that wineries create sentimental and experiential links with the users, avoiding commercial communications. Specifically, Okanagan wineries establish a relevant conversation network on Twitter based on the high percentage of responses, which is 31.3%, but this is not so in the case of Somontano, which is 12.8%. The tourist attractions most used to create a bond are the wine landscape and the gastronomy in the case of both territories. The tourism sustainability variable remains a minor matter in the emission of messages on Twitter.

The Role of a City Council in a Place Branding Campaign: The Case of Vic in Catalonia

Abstract: The fundamental goal of this article is to show the implications that place branding has for regional public management through a case study of the brand “Vic, a city with a human dimension” [Vic, ciutat a la mesura humana, in Catalan language], a project commissioned by the city council of Vic and carried out by the city’s university (University of Vic-Central University of Catalonia). Vic is the capital of the Osona region, in the centre of Catalonia, with a population of 45,040 inhabitants. Methodologically, this research utilised 14 focus group discussions, two in-depth interviews and a survey addressed to citizens and answered by 855 people. In regards to results, the research shows that the practice of place branding transcends the traditional action areas of place marketing and place promotion, in order to be fully integrated in the region’s overall management policies, that is to say, its urban governance. The article also concludes that the processes of conceptualisation and implementation of new place brands must be framed within a bottom-up approach, integrating all the stakeholders (public–private cooperation) in the decision-making process.

Active listening in the management of crisis communication: Case study of the 2017 terrorist attack in Barcelona

Abstract: This article analyses the use of social networks as a public relations strategy within the framework of a crisis communication strategy deployed following a terrorist attack. More specifically, the Twitter account of the Police of Catalonia (@mossos) is analysed in view of the attacks that took place in Barcelona and Cambrils in August 2017. Methodologically, content analysis of the Catalan police’s Twitter account is performed through the collection and subsequent analysis of messages issued in the 10-day period following the first attack. Additionally, and as a result of this research, semi-structured interviews were conducted with eight experts in crisis communication, with the aim of determining, within the framework of this case study, the functions and uses of social networks in the context of crises caused by terrorist attacks. The results show how, in a context of crisis communication, the messages posted by the Mossos d’Esquadra’s Twitter account transcend mere service information to become an asset of public relations, engagement and constant interaction and mutual collaboration and dialogue between the Catalan police and the population that it administers. As a whole, this has an impact on the improvement of the image and reputation of the Catalan police among its fellow citizens.

Social Media and Students’ Wellbeing: An Empirical Analysis during the Covid-19 Pandemic

Abstract: Various forms of social media (SM) appear to be very popular among young people because they provide information and entertainment, including a wide range of web technologies such as blogs, wikis, online social networks, and virtual networks. SM plays a huge role in the lives of children and teenagers, especially during the COVID-19 pandemic, when the computer becomes not only a means of entertainment or leisure, but also a necessary and everyday means of education and communication with other people. Thus, COVID-19 has brought a radical change, not only in the daily schedule and leisure time of pupils and students, but also in the perception of the procedures used by this specific group in the online space. Through our own research, using structured interviews and a questionnaire, we examine the use of SM as a tool to promote sustainable well-being in a group of high school students from various schools in central Slovak Republic (formerly Czechoslovakia). The research confirms that during the pandemic, the use of SM by the young respondents contributes significantly to well-being. This is the case when SM is used by high school students as a tool in promoting: (1) personal interests; (2) motivation; (3) communication and interpersonal connectivity; (4) preferred forms of online education; and (5) online games. The article presents a set of recommendations regarding the use of SM as a tool for sustaining the well-being of young people during the pandemic.

Use of Social Media Data in Disaster Management: A Survey

Abstract: Social media has played a significant role in disaster management, as it enables the general public to contribute to the monitoring of disasters by reporting incidents related to disaster events. However, the vast volume and wide variety of generated social media data create an obstacle in disaster management by limiting the availability of actionable information from social media. Several approaches have therefore been proposed in the literature to cope with the challenges of social media data for disaster management. To the best of our knowledge, there is no published literature on social media data management and analysis that identifies the research problems and provides a research taxonomy for the classification of the common research issues. In this paper, we provide a survey of how social media data contribute to disaster management and the methodologies for social media data management and analysis in disaster management. This survey includes the methodologies for social media data classification and event detection as well as spatial and temporal information extraction. Furthermore, a taxonomy of the research dimensions of social media data management and analysis for disaster management is also proposed, which is then applied to a survey of existing literature and to discuss the core advantages and disadvantages of the various methodologies.

Comparing Methods to Collect and Geolocate Tweets in Great Britain

Abstract: In the era of Big Data, the Internet has become one of the main data sources: Data can be collected for relatively low costs and can be used for a wide range of purposes. To be able to timely support solid decisions in any field, it is essential to increase data production efficiency, data accuracy, and reliability. In this framework, our paper aims at identifying an optimized and flexible method to collect and, at the same time, geolocate social media information over a whole country. In particular, the target of this paper is to compare three alternative methods to collect data from the social media Twitter. This is achieved considering four main comparison criteria: Collection time, dataset size, pre-processing phase load, and geographic distribution. Our findings regarding Great Britain identify one of these methods as the best option, since it is able to collect both the highest number of tweets per hour and the highest percentage of unique tweets per hour. Furthermore, this method reduces the computational effort needed to pre-process the collected tweets (e.g., showing the lowest collection times and the lowest number of duplicates within the geographical areas) and enhances the territorial coverage (if compared to the population distribution). At the same time, the effort required to set up this method is feasible and less prone to the arbitrary decisions of the researcher.

Combining Social Media and Mobile Positioning Data in the Analysis of Tourist Flows: A Case Study from Szeged, Hungary

Abstract: Despite the growing importance of mobile tracking technology in urban planning and traffic forecasting, its utilization in the understanding of the basic laws governing tourist flows remains limited. Knowledge regarding the motivations and spatial behavior of tourists has great potential in sustainable tourism studies. In this paper, we combine social media (Twitter) and mobile positioning data (MPD) in the analysis of international tourism flows in Szeged, a secondary urban center in Hungary. First, the content of geotagged and non-geotagged Twitter messages referring to Szeged in a six-month period of 2018 was analyzed. In this way specific events attracting foreign tourists were identified. Then, using MPD data of foreign SIM cards, visitor peaks in the investigated period were defined. With the joint application of the social media and mobile positioning analytical tools, we were able to identify those attractions (festivals, sport and cultural events, etc.) that generated significant tourism arrivals in the city. Furthermore, using the mixed-method approach we were also able to analyze the movements of foreign visitors during one large-scale tourism event and evaluate its hinterland. Overall, this study supports the idea that social media data should be combined with other real-time data sources, such as MPD, in order to gain a more precise understanding of the behavior of tourists. The proposed analytical tool can contribute to methodological and conceptual development in the field, and information gained by its application can positively influence not only tourism management and planning but also tourism marketing and placemaking.

Rethinking Place Branding From a Political Perspective: Urban Governance, Public Diplomacy, and Sustainable Policy Making

Abstract: Place branding is a relatively new transdisciplinary academic discipline. It is an evolution of what some researchers understood as “place or city marketing,” “place selling,” and “place promotion....