J
José Luis Vasquez Cerda
Researcher at University of Concepción
Publications - 1
Citations - 1
José Luis Vasquez Cerda is an academic researcher from University of Concepción. The author has an hindex of 1, co-authored 1 publications receiving 1 citations.
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Effect of Image Transmission in Sports Sponsorship in Chile
Daniela Cecilia Hidalgo Carbone,Leandro Rodrigo Poblete Gutierrez,José Luis Vasquez Cerda,Steve Baeza +3 more
TL;DR: In this article, the authors introduce the notion of sports sponsorship and the effect it has on the commercialization of products and services with society and, more importantly, its use by companies to project a positive image associated with their brand and objectives.