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Juan F. Rada

Researcher at International Management Institute, New Delhi

Publications -  2
Citations -  2261

Juan F. Rada is an academic researcher from International Management Institute, New Delhi. The author has contributed to research in topics: Customer relationship management. The author has an hindex of 2, co-authored 2 publications receiving 1977 citations.

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Servitization of business : Adding value by adding services

TL;DR: In this article, the authors assess the main motives driving corporations to servitization, and point out that its cumulative effects are changing the competitive dynamics in which managers will have to operate.
Journal ArticleDOI

European Manufacturers Shape Up for Services

TL;DR: In this article, a number of European firms demonstrate how they manage new customer relationship and ensure that the service business is profitable, by using their manufacturing expertise and branching out to provide services for their customers.