J
Juan F. Rada
Researcher at International Management Institute, New Delhi
Publications - 2
Citations - 2261
Juan F. Rada is an academic researcher from International Management Institute, New Delhi. The author has contributed to research in topics: Customer relationship management. The author has an hindex of 2, co-authored 2 publications receiving 1977 citations.
Papers
More filters
Journal ArticleDOI
Servitization of business : Adding value by adding services
Sandra Vandermerwe,Juan F. Rada +1 more
TL;DR: In this article, the authors assess the main motives driving corporations to servitization, and point out that its cumulative effects are changing the competitive dynamics in which managers will have to operate.
Journal ArticleDOI
European Manufacturers Shape Up for Services
TL;DR: In this article, a number of European firms demonstrate how they manage new customer relationship and ensure that the service business is profitable, by using their manufacturing expertise and branching out to provide services for their customers.