K
K.R. Jayasimha
Researcher at Indian Institute of Management Indore
Publications - 14
Citations - 165
K.R. Jayasimha is an academic researcher from Indian Institute of Management Indore. The author has contributed to research in topics: Credibility & Consumer Advocacy. The author has an hindex of 6, co-authored 14 publications receiving 118 citations. Previous affiliations of K.R. Jayasimha include Indian Institute of Management Ahmedabad.
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Service delivery innovation architecture: An empirical study of antecedents and outcomes
TL;DR: In this paper, the authors examine service delivery innovation architecture and its role in achieving sustainable competitive advantage of firms, and investigate the moderating role of customer orientation on innovation driven performance outcomes.
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Service failures after online flash sales: role of deal proneness, attribution, and emotion
TL;DR: In this article, the authors explored the role of internal locus of attribution (LOA) on re-participation in online flash sales and found that negative past emotions further exacerbate the impact of external LOA on the link between deal proneness and reparticipation.
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Brand-related, Consumer to Consumer, Communication via Social Media:
TL;DR: In this article, the authors argue that with the popularity of social media, users indulge in "eword-of-mouth" (eWOM) behaviour while engaging in brand-related conversations.
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Investigating consumer advocacy, community usefulness, and brand avoidance
TL;DR: In this paper, the authors examined the behavioral outcomes and effectiveness of organizational response to open complaints by consumers following a dissatisfactory service experience, and found that consumer advocates show stronger reactions, resulting in brand avoidance following voice complaining.
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I complain for your good? Re-examining consumer advocacy
K.R. Jayasimha,Aditya Billore +1 more
TL;DR: In this paper, the authors investigated the motivations for consumer advocacy and found that consumer advocates would indulge in market placing helping behavior such as negative word of mouth to prevent other consumers' from having similar marketplace disappointments.