Author
Kathleen A. Krentler
Other affiliations: College of Business Administration, University of Malta
Bio: Kathleen A. Krentler is an academic researcher from San Diego State University. The author has contributed to research in topics: The Internet & Product (category theory). The author has an hindex of 9, co-authored 26 publications receiving 776 citations. Previous affiliations of Kathleen A. Krentler include College of Business Administration & University of Malta.
Papers
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TL;DR: This article investigated the relationship between student expectations and student satisfaction and found that the extent to which student expectations are fulfilled does not appear to be a good predictor of student satisfaction, when expectations are measured at the beginning of a term but not a strong predictor of course satisfaction.
Abstract: Two studies investigate the relationship between student expectations and student satisfaction. Can students’ satisfaction with a course be accurately predicted by comparing their perceptions to their expectations (as suggested by the expectancy/disconfirmation paradigm)? The results of these studies suggest that the answer to this question is strongly affected by the method used to measure student expectations. When recalled expectations and current perceptions are measured together at the end of a term, the extent to which student expectations are fulfilled does appear to be a good predictor of satisfaction. When expectations are measured at the beginning of a term however, the extent to which they are fulfilled is not a strong predictor of course satisfaction. These results have implications for marketing educators both in terms of the role they can play in affecting their students’ expectations and in terms of the timing of independent course assessments they may choose to administer.
312 citations
TL;DR: In this article, the authors hypothesize the existence of an Internet maven, an individual who is relied upon more for providing information from the virtual marketplace, and these teen internet mavens are hypothesized to enjoy net surfing and to have greater relative influence in the family decision-making process.
175 citations
TL;DR: In this article, the authors examined the degree to which technology enhanced actual student learning and whether individual characteristics of the student population moderated this relationship, and they found that the incorporation of technology in the classroom does enhance student learning, and that this relationship is moderated by student characteristics.
Abstract: Despite widespread acceptance of technology in the classroom, there is little empirical research on the effectiveness of students' use of technology in enhancing their learning. To date, studies suggest that students perceive technology to be a useful learning tool; however, research has not linked the use of technology to actual student performance measures. In this study, the authors examined the degree to which technology enhanced actual student learning and whether individual characteristics of the student population moderated this relationship. The results suggest that the incorporation of technology in the classroom does enhance actual student learning and that this relationship is moderated by student characteristics.
143 citations
TL;DR: In this article, the effect of corporate reputation on intentions among shareholders is discussed and research questions formulated, and data are collected from a sample of shareholders of a publicly listed telephone company.
Abstract: Corporate reputation has become an invaluable asset for every company. The literature on corporate reputation is reviewed and corporate reputation is conceptualised in the context of the theory of planned behaviour. The effect of corporate reputation on intentions among shareholders is discussed and research questions formulated. Data are collected from a sample of shareholders of a publicly listed telephone company. Results indicate that an attitudinal conceptualisation and operationalisation of corporate reputation provides useful results and diagnostics to help companies further enhance their corporate reputation.
70 citations
TL;DR: In this article, the authors explored the use of user image to decrease shoplifting and found that if the image of the typical shoplifter is made more negative, individuals anxious to disassociate themselves with the negative image will be less likely to shoplift.
Abstract: Shoplifting has reached epidemic proportions. Traditional approaches to keeping this behavior under control have met with limited success. This article explores the use of user image to decrease shoplifting. The analysis supports the approach. If the image of the “typical shoplifter” is made more negative, individuals anxious to disassociate themselves with the negative image will be less likely to shoplift.
44 citations
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TL;DR: In this article, the authors examine the relationship between individualistic and altruistic motivations and the frequency of forwarding online content and investigate if high trait curiosity can indirectly lead to more forwarding by increasing the amount of online content consumed.
529 citations
TL;DR: In this article, the authors present the results of a two-part study exploring consumers' perceptions about situations they face as consumers, and which have potential ethical content, and identify three factors that affect consumers' perception regarding the ethical content of these situations: the locus of the fault, the presence of deception on the part of the consumer, and the degree of harm.
511 citations
01 Jan 1999
Abstract: Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as corporate citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of corporate citizenship as a marketing tool. Specifically, after examining the nature of corporate citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing respectively.
482 citations
TL;DR: In this paper, the authors identify some key antecedents and consequences of opinion leadership in the fashion industry on Instagram and show that originality and uniqueness are crucial factors for a user to be perceived as an opinion leader on Instagram.
435 citations
TL;DR: In this paper, two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing, respectively, for understanding the potential value of Corporate Citizenship as a marketing tool.
Abstract: Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as corporate citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of corporate citizenship as a marketing tool. Specifically, after examining the nature of corporate citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing respectively.
426 citations