Kausiki Mukhopadhyay

Bio: Kausiki Mukhopadhyay is an academic researcher from University of Denver. The author has contributed to research in topics: Knowledge economy & Corporate social responsibility. The author has an hindex of 8, co-authored 10 publications receiving 272 citations.

Experiential Learning in International Business Education

Abstract: The purpose of this exploratory study is to examine the impact of experiential learning within international business education. We report how we introduced some innovative experiential techniques and their effectiveness, individually and on aggregate. Results indicate that incorporating such techniques in the pedagogy and course curriculum facilitates active learning for the students and augments overall learning.

The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States:

Abstract: This research investigates the relationship between the cultural values and the marketing ethics in two diverse countries: India and the United States. The results show that these countries are indeed culturally different, though the gaps have narrowed considerably since Hofstede's (1991) study. Furthermore, the results indicate significant differences in the interpretation of the marketing ethical norms between these two countries. The study concludes with an analysis of how different dimensions of culture influence the different facets of marketing ethical norms for both countries. Such a framework should provide valuable insights that international marketers can use to identify differences in the perception of ethical norms across nationalities and, thus, to design more effective and efficient international marketing and management strategies.

Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt

Abstract: Purpose – The purpose of this paper is to study the usage of ethical business strategies, in particular those using the corporate social responsibility (CSR) approach, of Egyptian businesses. The authors primarily focus on one facet of CSR strategy – cause-related marketing (CRM) – which has been increasingly used by marketing practitioners in recent times. Design/methodology/approach – In the context of Egyptian household goods business, the authors investigate the factors that motivate/hinder consumer participation in their CRM campaigns using a sample of 261 respondents in a mixed research design. Findings – Results show that motivational attribution significantly predicts consumers’ responses toward CRM, with moral judgment playing a partial mediating role in such relationship. In addition, several variables such as altruism and religiosity among personality characteristics are found to arouse consumers’ positive motivational attribution, whereas skepticism was negatively associated with CRM responses...

Using Information Technology for Active Learning in International Business Education

Abstract: The purpose of this study was to examine the impact of information technology (IT) in international business education. Results indicated that incorporating such technology in the pedagogy and course curriculum facilitated active learning for the students and augmented faculty performance. Specifically, IT helped the faculty develop innovations, assess students better and increase classroom management skills. In addition, it enhanced student-student and student-faculty communication and collaboration, and improved students’ access to information. However, contrary to popular belief, usage of technology did not improve students’ analytical and problem solving skills.

The Impact of International Travel Component of the Executive MBA Curriculum on Participant Learning

Abstract: The purpose of this research is to assess the impact of the international trips on EΜΒΛ student learning. We have measured participants’ cognitive, affective and behavioral elements towards international business before and after the trip for two EΜΒΛ classes. We find that although learning has taken place in all these areas because of the trip, it has been significant mostly for cognitive and affective learning. In addition, we have tested the extent of such experiential learning as a function of the perceived difference between the USA and the destination country. Our results indicate that both People's Republic of China (PRC) and Vietnam have been perceived very differently from the USA, compared to the differential perception of Hong Kong (a specially administered region of the PRC) vis-a-vis the USA. However, there has not been much evidence of different levels of learning based on the destination —the impact of all destinations has been very positive on learning.

Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE

Abstract: Hofstede's (1980 and 2001) renowned five-dimensional measure of cultural values is the overwhelmingly dominant metric of culture. His measure has been used as a contextual variable, but it is often required to directly measure cultural values for individual consumers or managers. The purpose of this research is to respond to the call for developing a psychometrically sound measure of Hofstede's culture at the individual level. Past research in this area has developed a scale for only one of Hofstede's dimensions, a highly work-oriented scale, or a scale with poor reliability. By overcoming every major weakness of past studies, this research offers CVSCALE, a 26-item five-dimensional scale of individual cultural values that assesses Hofstede's cultural dimensions at the individual level. The scale shows adequate reliability, validity, and across-sample and across-national generalizability.

Seven Principles for Good Practice in Undergraduate Education: Faculty Inventory. Institutional Inventory.

Abstract: Arthur Chickering is Distinguished Professor of Higher Education at Memphis State University. On leave from the Directorship of the Center for the Study of Higher Education at Memphis State, he is Visiting Professor at George Mason University. Zelda Gamson is a sociologist who holds appointments at the John W. McCormack Institute of Public Affairs at the University of Massachusetts-Boston and in the Center for the Study of Higher and Postsecondary Education at the University of Michigan.

An Exploratory Examination of the Influence of National Culture on Cross-National Product Diffusion

Abstract: This study examines the direct influence of national culture on the cross-national diffusion of innovations. Focusing on seven technological innovations across 13 European countries, the authors use Hofstede's multidimensional approach to culture to investigate this relationship. They find support linking four cultural dimensions—individualism, masculinity, power distance, and long-term orientation—to cross-national product diffusion. The findings suggest that national culture explains a relatively sizable amount of variation in cross-national diffusion rates. The authors discuss theoretical and practical implications of these results, including prescriptive guidance with respect to product launch strategy and tactics.

Service quality and the training of employees: The mediating role of organizational commitment

Abstract: This study examined the attitudes of employees working in Indian hotels catering to tourists. It analyzed their perception of training opportunities and the impact of such training on the service provided to guests. An integrated model was developed highlighting the relationship between perceived accessibility to training, perceived support for training, perceived benefits from training, and the implications of training on service quality mediated through organizational commitment. Using a sample of 494 employees, structural equation modeling was conducted to establish this relationship by analyzing the responses of employees working in small and medium size tourist hotels operating in Uttarakhand, India. The findings of the study reveal a strong relationship between employee training and the quality of services offered by employees in tourist hotels. The study discusses the implications of the presented findings and suggests potential practical applications.