This essay proposes a conception of genre based on conventionalized social motives which are found in recurrent situation‐types. The thesis is that genre must be conceived in terms of rhetorical action rather than substance or form.

Genre as social action

indeed may not be quite possible But I have no doubt it is worth a try It has to do with the nature of thought and with one of its uses It has been traditional to treat thought, so to speak, as an instrument of reason Good thought is right reason, and its efficacy is measured against the laws of logic or induction Indeed, in its most recent computational form, it is a view of thought that has sped some of its enthusiasts to the belief that all thought is reducible to machine computability But logical thought is not the only or even the most ubiquitous mode of thought For the last several years, I have been looking at another kind of thought (see, eg, Bruner, 1986), one that is quite different in form from reasoning: the form of thought that goes into the construction not of logical or inductive arguments but of stories or narratives What I want to do now is to extend these ideas about narrative to the analysis of the stories we tell about our lives: our "autobiographies" Philosophically speaking, the approach I shall take to narrative is a constructivist one a view that takes as its central premise that "world making" is the principal function of mind, whether in the sciences or in the arts But the moment one applies a constructivist view of narrative to the self-narrative, to the autobiography, one is faced with dilemmas Take, for example, the constructivist view that "stories" do not "happen" in the real world but, rather, are constructed in people's heads Or as Henry James once put it, stories happen to people who know how to tell them Does that mean that our autobiographies are constructed, that they had better be viewed not as a record of what

Life as Narrative

This paper describes the role of rhetoric in legitimating profound institutional change. In 1997, a Big Five accounting firm purchased a law firm, triggering a jurisdictional struggle within accoun...

Rhetorical Strategies of Legitimacy

Scholars have vacillated for centuries between two opposing assessments of the role of poetics in social life. A long tradition of thinking about language and society argues that verbal art provides a central dynamic force in shaping linguistic structure and linguistic study. This position emerges clearly in the writings of Vico, Herder, and von Humboldt; attention from Sapir, the Russian "Formalists," and members of the Prague School to the role of poetics contributed to the development of performance studies and ethnopoe­ tics in the last two decades. Nonetheless, poetics has often been marginalized by anthropologists and linguists who believe that aesthetic uses of language are merely parasitic upon such "core" areas of linguistics as phonology, syntax, and semantics, or upon such anthropological fields as economy and social organization. The balance between these two views shifted in favor of poetics in the late 1970s and early 1980s as a new emphasis on performance directed attention away from study of the formal patterning and symbolic content of texts to the emergence of verbal art in the social interaction between performers and

Poetics and performance as critical perspectives on language and social life

In this revised second edition, Deirdre McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry and other rhetorical means of persuasion. ""The Rhetoric of Economics"" shows economists to be human persuaders and poets of the marketplace, even in their most technical and mathematical moods. It is further enhanced by three new chapters and two new bibliographies.

The Rhetoric of Economics

Introduction Part One: Ways of Placement I. CONTAINER AND THING CONTAINED II. ANTINOMIES OF DEFINITION III. SCOPE AND REDUCTION Part Two: The Philosophic Schools I. SCENE II. AGENT IN GENERAL III. ACT IV. AGENCY AND PURPOSE Part Three: On Dialectic I. THE DIALECTIC OF CONSTITUTIONS II. DIALECTIC IN GENERAL Appendix Index

A Grammar of Motives.

As critic, Kenneth Burke's preoccupations were at the beginning purely esthetic and literary; but after Counter-Statement (1931), he began to discriminate a "rhetorical" or persuasive component in literature, and...

A Rhetoric of Motives

From the Preface: The title for this collection was the title of a course in literary criticism that I gave for many years at Bennington College. And much of the material presented here was used in that course. The title should serve well to convey the gist of these various pieces. For all of them are explicitly concerned with the attempt to define and track down the implications of the term "symbolic action," and to show how the marvels of literature and language look when considered form that point of view.

Kenneth Burke

Papers

A Grammar of Motives.

A Rhetoric of Motives

Language as Symbolic Action: Essays on Life, Literature, and Method

The philosophy of literary form

The Philosophy of Literary Form