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Kevin P. Gwinner
Researcher at Kansas State University
Publications - 45
Citations - 17804
Kevin P. Gwinner is an academic researcher from Kansas State University. The author has contributed to research in topics: Service (business) & Customer satisfaction. The author has an hindex of 28, co-authored 45 publications receiving 16453 citations. Previous affiliations of Kevin P. Gwinner include East Carolina University & College of Business Administration.
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Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
TL;DR: In this article, a typology for motives of consumer online articulation is proposed, drawing on findings from research on virtual communities and traditional word-of-mouth literature, which is based on the same authors' work.
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Relational Benefits in Services Industries: The Customer’s Perspective:
TL;DR: In this paper, the authors examined the benefits customers receive as a result of engaging in long-term relational exchanges with service firms and found that consumer relational benefits can be categorized into three distinct benefit types: confidence, social, and special treatment benefits.
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Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality
TL;DR: In this paper, the authors integrate customer satisfaction and commitment as relationship quality dimensions that partially mediate the relationship between three relational benefits (confidence benefits, social benefits, and special treatment benefits) and the two outcome variables.
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Customer-Employee Rapport in Service Relationships
TL;DR: Relationships are an important aspect of doing business, and few businesses can survive without establishing solid relationships with their customers as mentioned in this paper.However, although the marketing literature suggests that relationships are important, it is not always the case.
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Building Brand Image Through Event Sponsorship: The Role of Image Transfer
Kevin P. Gwinner,John Eaton +1 more
TL;DR: In this article, the authors report the results of an experiment using undergraduate student subjects, who assessed the degree to which a sporting event's image was transferred to a brand through event sponsorship activity, and they found that when event and brand are matched on either an image or functional basis the transfer process is enhanced.