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Lai Soon Wong

Bio: Lai Soon Wong is an academic researcher from Universiti Tunku Abdul Rahman. The author has contributed to research in topics: Service provider & Outbreak. The author has an hindex of 1, co-authored 1 publications receiving 54 citations.

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Journal ArticleDOI
TL;DR: In this article, the authors investigated the factors that affect mobile commerce customer loyalty in Malaysia by incorporating e-service quality models and relationship quality theories in the context of mobile commerce, and examined the relationships between e-services quality dimensions of efficiency, system availability, fulfilment and privacy, and relationship QoS dimensions of satisfaction, trust and commitment with customer loyalty.

66 citations

Journal ArticleDOI
TL;DR: There is a degree of vaccine hesitancy towards the COVID-19 vaccines among the Malaysian population, although the data can be used to generalize for the entire Malaysian population due to the small sample size, and it should focus more on addressing the issue relating to confidence, calculation, collective responsibility, and constraints and less on complacency.
Abstract: COVID-19 is a potentially fatal infectious disease that requires effective vaccines to keep the outbreak under control. Despite the ongoing efforts for an effective vaccine, public hesitancy towards vaccines is now one of the main concerns to the global health in containing this global pandemic. Thus, this preliminary study was carried out to assess the degree of COVID-19 vaccine hesitancy among the general public in Malaysia and to identify the underlying reasons for their hesitancy by using 5C psychological antecedents of vaccination. This study was conducted by carrying out a cross-sectional online survey for approximately two months between January to February 2021, involving 385 participants. The survey contained questions based on the 5C model proffered by WHO. The data from the survey were analyzed using Smart PLS 3 for statistical analysis, with the partial least squares structural equation modeling (PLS-SEM). According to the findings, only 62.5 percent out of the 385 participants had planned to get the COVID-19 vaccine, while the remaining 37.5 percent did not. The results also showed that confidence, calculation, collective responsibility, and constraints had a significant influence on vaccine hesitancy but not complacency. There is a degree of vaccine hesitancy towards the COVID-19 vaccines among the Malaysian population, although the data that we have obtained cannot be used to generalize for the entire Malaysian population due to the small sample size. Thus, for the vaccination campaign to be more effective, it should focus more on addressing the issue relating to confidence, calculation, collective responsibility, and constraints and less on complacency.

1 citations


Cited by
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Journal ArticleDOI
TL;DR: The results show that when it comes to shopping on mobile devices, people have few trust concerns, yet when mobile devices are used for payments within physical stores, trust issues emerge along with pre-purchase anxiety and mental model challenges, and show the value in adapting and developing new trust mechanisms for mCommerce.

72 citations

Journal ArticleDOI
TL;DR: It is found that the factors of internal perception, external influences, innovation characteristic, perceived enjoyment and variety of service influence the behavioral intention of users on online transportation service in Indonesia.

66 citations

Journal ArticleDOI
TL;DR: It is confirmed that qualified information and services of O2O MSAs positively affect both perceived privacy protection and customer satisfaction, which finally lead to customer loyalty through the lens of the information systems success model.

63 citations

Journal ArticleDOI
02 Sep 2019
TL;DR: In this article, a conceptual model was developed through integrating factors from UTAUT2 (performance expectancy, expectancy effort, social influence, facilitating conditions, hedonic motivation, price value, habit and self-efficacy) and SERVQUAL (system quality, service quality and information quality).
Abstract: This study aims to investigate the factors that may hinder or facilitate consumers’ adoption of mobile-commerce (m-commerce) activities in the context of developing countries exemplified here by Oman.,A conceptual model was developed through integrating factors from UTAUT2 (performance expectancy, expectancy effort, social influence, facilitating conditions, hedonic motivation, price value, habit and self-efficacy) and SERVQUAL (system quality, service quality and information quality). Data were collected from 530 Omani m-commerce users through a cross-sectional survey.,The results of the structural equation modelling showed that consumers’ behavioural intention (BI) towards m-commerce adoption was significantly influenced by information quality, habit, performance expectancy, trust, hedonic motivation, service quality, price value and facilitating conditions, in their order of influencing strength, and explained 65.5 per cent of the variance in BI. Unexpectedly, effort expectancy, social influence, self-efficacy and system quality had no significant effect on BI.,This study will explain the currently relatively low penetration rate of m-commerce adoption in Oman, which will help local m-commerce businesses to develop the right organizational strategies, especially related to marketing strategies and developing mobile applications, which will draw the attention of many users.,This is one of the few studies that integrates UTAUT2 with SERVQUAL and tests the proposed model in non-Western cultural contexts. Specifically, in contrast to previous studies, diversity of individuals’ acceptance behaviour is examined in Oman.

42 citations

Journal ArticleDOI
TL;DR: In this article, the authors explore the role of some customer personality traits in explaining customer satisfaction in mobile services and explore the relationship between satisfaction and loyalty of mobile services customers, mediated by attitude-to-brand considering the fierce competition and the fast industry growth.

28 citations