Larry L. Jacoby

Bio: Larry L. Jacoby is an academic researcher from Washington University in St. Louis. The author has contributed to research in topics: Recall & Cognition. The author has an hindex of 77, co-authored 166 publications receiving 25631 citations. Previous affiliations of Larry L. Jacoby include Howard Hughes Medical Institute & McMaster-Carr.

On the relationship between autobiographical memory and perceptual learning.

Abstract: Although the majority of research on human memory has concentrated on a person's ability to recall or recognize items as having been presented in a particular situation, the effects of memory are also revealed in a person's performance of a perceptual task. Prior experience with material can make that material more easily identified or comprehended in perceptually difficult situations. Unlike with standard retention tests, effects of prior experience on a perceptual task do not logically require that a person be aware that he or she is remembering. Indeed, amnesic patients purportedly show effects of practice in their subsequent performance of a perceptual or motor task even though they profess that they do not remember having engaged in that prior experience. The experiments that are reported were designed to explore the relationship between the more aware autobiographical form of memory that is measured by a recognition memory test and the less aware form of memory that is expressed in perceptual learning. Comparisons of effects on perceptual learning and recognition memory reveal two classes of variables. Variables such as the level of processing of words during study influenced recognition memory, although they had no effect on subsequent perceptual recognition. A study presentation of a word had as large an effect on its later perceptual recognition when recognition memory performance was very poor as it did when recognition memory performance was near perfect. In contrast, variables such as the number and the spacing of repetitions produced parallel effects on perceptual recognition and recognition memory. Following Mandler and others, it is suggested that there are two bases for recognition memory. If an item is readily perceived so that it seems to "jump out" from the page, a person is likely to judge that he or she has previously seen the item in the experimental situation. Variables that influence ease of perceptual recognition, then, can also have an effect on recognition memory, so parallel effects are found. The second basis for recognition memory involves elaboration of a word's study context and depends on such factors as level of processing during study--factors that are not important for perceptual recognition of isolated words. Comparisons of perceptual recognition and recognition memory are shown to be useful for determining how a variable has its effect. Effects of study on perceptual recognition appear to be totally due to memory for physical or graphemic information. Results reported are also relevant to theories of perceptual learning. A single presentation of an item is shown to have large and long-lasting effects on its later perceptual recognition. At least partially, effects of study on perceptual recognition depend on the same variables as do effects on more standard memory tests.

Separating conscious and unconscious influences of memory: measuring recollection

Abstract: How can conscious and unconscious influences of memory be measured? In this article, a processdissociation procedure (L. L. Jacoby, 1991) was used to separate automatic (unconscious) and consciously controlled influences within a task. For recall cued with word stems, automatic influences of memory (a) remained invariant across manipulations of attention that substantially reduced conscious recollection and (b) were highly dependent on perceptual similarity from study to test. Comparisons with results obtained through an indirect test show the advantages of the process-dissociation procedure as a means of measuring unconscious influences. The measure of recollection derived from this procedure is superior to measures gained from classic test theory and signal-detection theory. The process-dissociation procedure combines assumptions from these 2 traditional approaches to measuring memory. Dissociations between performance on direct and indirect tests of memory supply examples of effects of the past in the absence of remembering (for reviews, see Hintzman, 1990; Richardson-Klavehn & Bjork, 1988). In an indirect test, subjects are not asked to report on memory for an event as they would be in a direct test, such as in a test of recognition or recall; rather, they engage in some task that can indirectly reflect memory for the occurrence of that event. Word stemand fragment-completion tasks are among the most popular indirect tests of memory (e.g., Graf & Mandler, 1984; Tulving, Schacter & Stark, 1982; Warrington & Weiskrantz, 1974). For a stem-completion task, subjects might read the word scalp and then be presented with the stem sea— with instructions to complete that stem with the first word that comes to mind. Evidence of automatic influences of memory that are dissociated from performance on a direct test is provided by the finding that prior presentation of a word increases the likelihood of that word being used to complete a stem, even though a direct test reveals no memory for the prior presentation of the word. Some of the most striking examples of dissociations come from the performance of patients suffering a neurological deficit. Korsakoff amnesics, for example, show near-normal effects of memory in their performance of a stem-completion task, even though

Perceptual Enhancement: Persistent Effects of an Experience

Abstract: Presenting a word enhances its later perceptual identification. This article focuses on the relation between this effect on perception and recognition memory. Prior experiments have revealed that perceptual enhancement is independent of recognition memory and have led to the two types of task being identified with separate memory systems. In contrast, the present experiments reveal parallel effects on the two types of task. Perceptual enhancement persists over days but, like recognition memory, is influenced by manipulations of retrieval conditions. I conclude that both perceptual and memory tasks rely on the retrieval of memory for whole prior processing episodes but can differ in terms of the number and nature of retrieval cues that they provide. I describe perception and memory within a common framework.

Conceptualizing, measuring, and managing customer-based brand equity

Abstract: The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of brand knowledge on consu...

Addressing Moderated Mediation Hypotheses: Theory, Methods, and Prescriptions.

Abstract: This article provides researchers with a guide to properly construe and conduct analyses of conditional indirect effects, commonly known as moderated mediation effects. We disentangle conflicting definitions of moderated mediation and describe approaches for estimating and testing a variety of hypotheses involving conditional indirect effects. We introduce standard errors for hypothesis testing and construction of confidence intervals in large samples but advocate that researchers use bootstrapping whenever possible. We also describe methods for probing significant conditional indirect effects by employing direct extensions of the simple slopes method and Johnson-Neyman technique for probing significant interactions. Finally, we provide an SPSS macro to facilitate the implementation of the recommended asymptotic and bootstrapping methods. We illustrate the application of these methods with an example drawn from the Michigan Study of Adolescent Life Transitions, showing that the indirect effect of intrinsic student interest on mathematics performance through teacher perceptions of talent is moderated by student math self-concept.

Toward a Theory of Situation Awareness in Dynamic Systems

Abstract: This paper presents a theoretical model of situation awareness based on its role in dynamic human decision making in a variety of domains. Situation awareness is presented as a predominant concern in system operation, based on a descriptive view of decision making. The relationship between situation awareness and numerous individual and environmental factors is explored. Among these factors, attention and working memory are presented as critical factors limiting operators from acquiring and interpreting information from the environment to form situation awareness, and mental models and goal-directed behavior are hypothesized as important mechanisms for overcoming these limits. The impact of design features, workload, stress, system complexity, and automation on operator situation awareness is addressed, and a taxonomy of errors in situation awareness is introduced, based on the model presented. The model is used to generate design implications for enhancing operator situation awareness and future directio...

Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology

Abstract: This paper extends the unified theory of acceptance and use of technology (UTAUT) to study acceptance and use of technology in a consumer context. Our proposed UTAUT2 incorporates three constructs into UTAUT: hedonic motivation, price value, and habit. Individual differences--namely, age, gender, and experience--are hypothesized to moderate the effects of these constructs on behavioral intention and technology use. Results from a two-stage online survey, with technology use data collected four months after the first survey, of 1,512 mobile Internet consumers supported our model. Compared to UTAUT, the extensions proposed in UTAUT2 produced a substantial improvement in the variance explained in behavioral intention (56 percent to 74 percent) and technology use (40 percent to 52 percent). The theoretical and managerial implications of these results are discussed.