L
Laura Marie Edinger-Schons
Researcher at University of Mannheim
Publications - 31
Citations - 405
Laura Marie Edinger-Schons is an academic researcher from University of Mannheim. The author has contributed to research in topics: Corporate social responsibility & Stakeholder. The author has an hindex of 6, co-authored 26 publications receiving 202 citations. Previous affiliations of Laura Marie Edinger-Schons include Ruhr University Bochum.
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Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms
TL;DR: In this article, the effects of inconsistent external-internal CSR strategies on employee attitudes, intentions, and behaviors are examined. And the authors take a social and moral identification theory view and demonstrate the importance of taking into account the interests of both external and internal stakeholders of the firm when researching and managing CSR.
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Frontline Employees as Corporate Social Responsibility (CSR) Ambassadors: A Quasi-Field Experiment
TL;DR: In this paper, a large-scale quasi-field experiment aimed at gaining a deeper understanding of the levers of successful in-store, point-of-sale, CSR communication was conducted.
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Are two reasons better than one? The role of appeal type in consumer responses to sustainable products
TL;DR: In this article, the authors examine the efficacy of adding an extrinsic appeal (e.g., “Buy this green product to save money!”) to an intrinsic appeal based communication for a sustainable product.
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Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them
TL;DR: In this article, the authors develop a conceptual framework in which they propose that, unless carefully implemented, CSR engagement leads to lower financial performance, decreased customer loyalty, and elevated extrinsic CSR attributions for luxury companies.
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Partners in crime? The impact of consumers' culpability for corporate social irresponsibility on their boycott attitude
TL;DR: In this article, the authors focus on how consumer culpability impacts consumers' boycott attitude and which role CSI-type specific consumer benefits play (e.g., low prices stemming from bad working conditions), based on a sample of consumers' (N = 5662) unaided recall of over 500 unique CSI incidents of 460 companies.