Laurie Simon Bagwell

Bio: Laurie Simon Bagwell is an academic researcher. The author has contributed to research in topics: Shareholder & Conspicuous consumption. The author has an hindex of 2, co-authored 2 publications receiving 1030 citations.

Veblen Effects in a Theory of Conspicuous Consumption

Abstract: The authors examine conditions under which 'Veblen effects' arise from the desire to achieve social status by signaling wealth through conspicuous consumption. While Veblen effects cannot ordinarily arise when preferences satisfy a 'single-crossing property,' they may emerge when this property fails. In that case, 'budget' brands are priced at marginal cost, while 'luxury' brands, though not intrinsically superior, are sold at higher prices to consumers seeking to advertise wealth. Luxury brands earn strictly positive profits under conditions that would, with standard formulations of preferences, yield marginal-cost pricing. The authors explore factors that induce Veblen effects and they investigate policy implications. Copyright 1996 by American Economic Association.

Shareholder Heterogeneity: Evidence and Implications

Abstract: The perfect market paradigm provides a powerful foundation for financial theory In perfect capital markets, there are no transaction costs, all traders have equal and costless access to information, and traders act as price takers If existing claims "span" the state space, excess supply curves are perfectly elastic Moreover, differences in preferences or beliefs do not result in disagreement among shareholders about firm policies Underlying this unanimity is the shared valuation of the stock, which translates into agreement about firm strategies The ability to transact without affecting the market price is central to many important propositions, including the ModiglianiMiller irrelevance theorems This paper examines the nature of supply curves for corporate equity Until recently there has been little direct empirical assessment of their elasticity At issue is whether or not the supposition of shareholder homogeneity of valuations (and its implications) represents a good approximation to actual markets This paper's call for further empirical evaluation of shareholder valuations echoes the perspective offered by Eugene Fama and Merton Miller, who in discussing perfect markets observed that

Incentives and Prosocial Behavior

Abstract: We develop a theory of prosocial behavior that combines heterogeneity in individual altruism and greed with concerns for social reputation or self-respect. Rewards or punishments (whether material or imagerelated) create doubt about the true motive for which good deeds are performed and this “overjustification effect” can induce a partial or even net crowding out of prosocial behavior by extrinsic incentives. We also identify the settings that are conducive to multiple social norms and more generally those that make individual actions complements or substitutes, which we show depends on whether stigma or honor is (endogenously) the dominant reputational concern. Finally, we analyze the socially optimal level of incentives and how monopolistic or competitive sponsors depart from it. Sponsor competition is shown to potentially reduce social welfare.

Incentives and Prosocial Behavior

Abstract: We build a theory of prosocial behavior that combines heterogeneity in individual altruism and greed with concerns for social reputation or self-respect. The presence of rewards or punishments creates doubt as to the true motive for which good deeds are performed, and this "overjustification effect" can result in a net crowding out of prosocial behavior by extrinsic incentives. The model also allows us to identify settings that are conducive to multiple social norms of behavior, and those where disclosing one's generosity may backfire. Finally, we analyze the equilibrium contracts offered by sponsors, including the level and confidentiality or publicity of incentives. Sponsor competition may cause rewards to bid down rather than up, and can even reduce social welfare by requiring agents to engage in inefficient sacrifices.

A Theory of Conformity

Abstract: This paper analyzes a model of social interaction in which individuals care about status as well as "intrinsic" utility (which refers to utility derived directly from consumption). Status is assumed to depend on public perceptions about an individual's predispositions rather than on the individual's actions. However, since predispositions are unobservable, actions signal predispositions and therefore affect status. When status is sufficiently important relative to intrinsic utility, many individuals conform to a single, homogeneous standard of behavior, despite heterogeneous underlying preferences. They are willing to conform because they recognize that even small departures from the social norm will seriously impair their status. The fact that society harshly censures all nonconformists is not simply assumed (indeed, status varies smoothly with perceived type); rather, it is produced endogenously. Despite this penalty, agents with sufficiently extreme preferences refuse to conform. The model provides an ...

Signaling Status with Luxury Goods: The Role of Brand Prominence

Abstract: This research introduces “brand prominence,” a construct reflecting the conspicuousness of a brand's mark or logo on a product. The authors propose a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and they demonstrate how each group's preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their own and other groups. Wealthy consumers low in need for status want to associate with their own kind and pay a premium for quiet goods only they can recognize. Wealthy consumers high in need for status use loud luxury goods to signal to the less affluent that they are not one of them. Those who are high in need for status but cannot afford true luxury use loud counterfeits to emulate those they recognize to be wealthy. Field experiments along with analysis of market data (including counterfeits) support the proposed model of status signaling using brand pr...