Lena Jingen Liang

Bio: Lena Jingen Liang is an academic researcher from University of Guelph. The author has contributed to research in topics: Psychology & Tourism. The author has an hindex of 4, co-authored 6 publications receiving 401 citations.

Understanding repurchase intention of Airbnb consumers: perceived authenticity, electronic word-of-mouth, and price sensitivity

Abstract: The purpose of this paper is to extend the research on consumer repurchase intention, perceived value, and perceived risk into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A total of 395 surveys were collected in Canada and the United States. The results showed that perceived risk negatively impacts Airbnb consumers’ perceived value and repurchase intention while perceived value positively enhances their repurchase intention. Interestingly, price sensitivity was found not to reduce customers’ perceived risk but can improve their perceived value and positively influences them to repurchase the Airbnb products. Perceived authenticity was found to have a significant effect in reducing Airbnb consumers’ perceived risk and positively influencing their perceived value. Electronic word-of-mouth has a positive effect on repurchase intention as well as perceived value whereas it negatively affects perceived risk. Theoretical and managerial implications are discussed and fut...

A systematic review of augmented reality tourism research: What is now and what is next?:

Abstract: The application of augmented reality in tourism is flourishing and promising, bringing an emerging body of studies. While virtual reality might be a virtual threat to the travel and tourism as bein...

Understanding Repurchase Intention of Airbnb Consumers: Perceived Authenticity, EWoM and Price Sensitivity

Abstract: UNDERSTANDING REPURCHASE INTENTION OF AIRBNB CONSUMERS: PERCEIVED AUTHENTICITY, EWOM AND PRICE SENSITIVITY Lena Jingen Liang Advisors: University of Guelph, 2015 Professor HS Chris Choi Professor Marion Joppe The main purpose of this paper is to extend the research on consumer repurchase intention (RI), perceived value (PV) and perceived risk (PR) into the realm of the peer-to-peer economy, specifically in the context of Airbnb. A series of research propositions were proposed built on the prospect theory and means-end chain theory. Three antecedents: perceived authenticity (PA), electronic word-of-mouth (eWoM) and price sensitivity (PS) were identified through a content analysis, producing an extended model. 395 surveys were collected via a panel based in North America. The results showed that PR negatively impacts Airbnb consumers’ PV and RI while PV positively enhances their RI. Interestingly, PS was found not to reduce customers’ PR but improve their PV and promote the intention to repurchase. PA was found to have significant effects in reducing Airbnb consumers’ PR and positively influences PV. Theoretical and managerial implications are discussed and future study direction was offered.

What About Us

Abstract: Established in 2006, TATA Africa Services (Nigeria) Limited operates as the nodal point for Tata businesses in West Africa. TATA Africa Services (Nigeria) Limited has a strong presence in Nigeria with investments exceeding USD 10 million. The company was established in Lagos, Nigeria as a subsidiary of TATA Africa Holdings (SA) (Pty) Limited, South Africa and serves as the hub of Tata’s operations in Nigeria and the rest of West Africa.

Airbnb: the future of networked hospitality businesses

Abstract: Purpose Although networked hospitality businesses as Airbnb are a recent phenomenon, a rapid growth has made them a serious competitor for the hospitality industry with important consequences for tourism and for tourist destinations. The purpose of this paper is to analyse the nature of the phenomenon, its potential further development in the next five years and the impact this developments will have on tourism, on hotels and on city destinations. Design/methodology/approach A literature study, combined with scenario workshops and a Delphi panel, were used to map current trends and uncertainties. With this input, future scenarios were elaborated using the Global Business Network (“scenario cross”) method. Findings Network platforms as Airbnb are often classified under something called the “Sharing Economy”, a denomination that obscures their true nature. Airbnb is a challenging innovation to which traditional hospitality will have to respond. Its impact has at the same time led to a call for regulatory po...