Author
Leon G. Schiffman
Bio: Leon G. Schiffman is an academic researcher from Baruch College. The author has contributed to research in topics: Quality of life & The Internet. The author has an hindex of 4, co-authored 8 publications receiving 126 citations.
Papers
More filters
TL;DR: In this paper, the authors examined the paradoxical nature of collecting in order to add to the understanding of collecting as a phenomenon that is both rational and irrational, deliberate and uncontrollable, cooperative and competitive, passive and aggressive, and tension producing and tension reducing.
Abstract: The rise of the phenomenon referred to as “Swatch Fever,” collectors' seemingly insatiable desire for Swatch watches during the late 1980s to early 1990s, can be considered an allegory for collecting behavior in general. Using the dynamic progression of Swatch Fever, this article explores what motivates consumers to engage in collecting behavior. Based on this analysis as well as the current literature on collecting, the authors examine the paradoxical nature of collecting in order to add to the understanding of collecting as a phenomenon that is both rational and irrational, deliberate and uncontrollable, cooperative and competitive, passive and aggressive, and tension producing and tension reducing. © 1997 John Wiley & Sons, Inc.
45 citations
TL;DR: In this article, consumers who were exposed to equal opportunities to purchase from a catalog but exhibited contrasting purchase behaviors were compared in terms of their risk perception, and the importance of perceived risk and inclusive vs. exclusive perceived error tolerance strategies as factors influencing in-home consumption behavior was substantiated.
Abstract: Groups of consumers who were exposed to equal opportunities to purchase from a catalog but exhibited contrasting purchase behaviors were compared in terms of their risk perception. The findings substantiate the importance of perceived risk and inclusive vs. exclusive perceived error tolerance strategies as factors influencing in-home consumption behavior.
30 citations
TL;DR: In this article, the authors explored the potential role of subcultural (religious) and personality (Rockeach Dogmatism Scale) characteristics in explaining differences in the extent of consumer acculturation.
Abstract: This paper explores the potential role of subcultural (religious) and personality (Rockeach Dogmatism Scale) characteristics in explaining differences in the extent of consumer acculturation. The survey results suggest that for a complex and heterogeneous nation like Nigeria, there are significant within-nation differences that may influence consumer acculturation. Implications and suggestions for future cross-cultural consumer research taking an acculturation perspective are indicated.
25 citations
TL;DR: This article uses a two-category QOL framework consisting of objective components and subjective components to explore the QOL of older consumers and examines the strategic reality of “diversity” and speculates on strategic implications of these QOL observations.
Abstract: This article provides a series of historical reflections (for a period corresponding roughly to the past 20 or 30 years) on the evolving QOL status of older consumers. It uses a two-category QOL framework consisting ofobjective components (e.g., socioeconomic indicators, health and longevity, housing and family living arrangements, and gender differences) andsubjective components (e.g., life satisfaction and cognitive age) to explore the QOL of older consumers. It then examines the strategic reality of “diversity” and speculates on strategic implications of these QOL observations.
20 citations
TL;DR: This research illustrates a practical application of a segmentation scheme based on a combination of canonical correlation and crosstabulation, where a sample of readers of a popular genre of novels is segmented on the basis of psychographic, demographic, and activity measures.
Abstract: This research illustrates a practical application of a segmentation scheme based on a combination of canonical correlation and crosstabulation. A sample of readers of a popular genre of novels is segmented on the basis of psychographic, demographic, and activity measures. Four distinct consumer segments are postulated-movers and shakers, isolated readers, young swingers, and laggards. The characteristics that differentiate each of these segments are also presented.
4 citations
Cited by
More filters
TL;DR: In this article, a framework for determining marketing program standardization is introduced, with a focus on the process and program aspects of international marketing strategy standardization, and a discussion of the factors that affect the standardization process.
Abstract: Two aspects of international marketing strategy standardization are process and program standardization. A framework for determining marketing program standardization is introduced. Factors affecti...
946 citations
TL;DR: The nature of perceived risk and its relationship to risk-handling behavior are explored in this paper, where a variety of risk-related constructs can be usefully combined to form a unified theory of risk perception and handling.
Abstract: The nature of perceived risk and its relationship to risk-handling behavior are explored. To date, researchers have operationalized a variety of risk-related constructs, and it is argued that these constructs can be usefully combined to form a unified theory of risk perception and handling.
491 citations
TL;DR: This paper explored the intersection between religion and organization in the context of management research and found that it is surprising that management researchers have not explored the relationship between the two in a broad sense.
Abstract: Given the profound role that religion continues to play in contemporary societies, it is surprising that management researchers have not explored the intersection between religion and organization ...
288 citations
TL;DR: In this paper, market conditions do managers consider when deciding whether to standardize or customize their global brand image? And to what extent do those market conditions moderate the effects of brand image on consumers.
Abstract: What market conditions do managers consider when deciding whether to standardize or customize their global brand image? To what extent do those market conditions moderate the effects of brand image...
186 citations
TL;DR: In this paper, the amount and types of information available in television-shopping segments selling apparel were examined, and the results of Phases 1 and 2 revealed that when making apparel purchases, participants needed product and customer service information; however, in some segments, that information was never available or was available in less than half the segments coded.
Abstract: In a two-part study, the amount and types of information available in television-shopping segments selling apparel were examined. In Phase 1, a content analysis of 60 segments selling apparel was conducted. In Phase 2, using an experimental format, a convenience sample of 128 middle-aged women (M = 46 years) viewed a 6-minute television-shopping segment selling apparel and assessed perceived risk, perceived amount of information available in the segment, and purchase intentions, and they answered some open-ended questions about their information-searching activities. Taken together, results of Phases 1 and 2 revealed that when making apparel purchases, participants needed product and customer service information; however, in some segments, that information was never available or was available in less than half the segments coded. Results also revealed that the amount of information perceived from a television-shopping segment selling apparel was negatively related to perceived risk and positively related to purchase intent.
180 citations