L
Leslie Caroline Le Meunier-FitzHugh
Researcher at Norwich University
Publications - 5
Citations - 812
Leslie Caroline Le Meunier-FitzHugh is an academic researcher from Norwich University. The author has contributed to research in topics: Sales management & Marketing strategy. The author has an hindex of 1, co-authored 5 publications receiving 317 citations. Previous affiliations of Leslie Caroline Le Meunier-FitzHugh include University of East Anglia.
Papers
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Journal ArticleDOI
Artificial Intelligence (AI) : Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
Yogesh K. Dwivedi,Laurie Hughes,Elvira Ismagilova,Gert Aarts,Crispin Coombs,Tom Crick,Yanqing Duan,Rohita Dwivedi,John S. Edwards,Aled Eirug,Vassilis Galanos,P. Vigneswara Ilavarasan,Marijn Janssen,Paul Jones,Arpan Kumar Kar,Hatice Kizgin,Bianca Kronemann,Banita Lal,Biagio Lucini,Rony Medaglia,Kenneth Le Meunier-FitzHugh,Leslie Caroline Le Meunier-FitzHugh,Santosh K. Misra,Emmanuel Mogaji,Sujeet Kumar Sharma,Jang Bahadur Singh,Vishnupriya Raghavan,Ramakrishnan Raman,Nripendra P. Rana,Spyridon Samothrakis,Jak Spencer,Kuttimani Tamilmani,Annie Tubadji,Paul Walton,Michael D. Williams +34 more
TL;DR: This research offers significant and timely insight to AI technology and its impact on the future of industry and society in general, whilst recognising the societal and industrial influence on pace and direction of AI development.
Book
Creating Effective Sales and Marketing Relationships
TL;DR: In this article, the authors explore how sales and marketing can become more competitive in the face of dynamic and borderless markets, where lead generation is less important than building long-term relationships with customers.
Book ChapterDOI
Sales and Marketing, and Customer Relationships: A Structured Abstract
TL;DR: In this paper, the authors investigated the impact of sales and marketing collaboration on the customer's propensity to purchase and customer value and found that lack of coordination may become visible to the customer and consequently influence their relationship with the supplier.
Book ChapterDOI
Cross-Functional Activities - Do They Really Reduce Inter-Functional Conflict Between Sales and Marketing?
TL;DR: The authors examined if cross-functional activities can reduce the inter-functional conflict between sales and marketing, and found that cross-function meetings do reduce inter-function conflict, but that crossfunctional training, job rotation and crossfunctional teams do not reduce interfunctional conflict.
Book ChapterDOI
Service Dominant Logic – An Example of Competitive Advantage
Kenneth Le Meunier-FitzHugh,Leslie Caroline Le Meunier-FitzHugh,Roger Palmer,Moria Clark,Neil Hair +4 more
TL;DR: In this article, the authors provide a conceptual framework around the topic of co-creation, and identify customer value creating processes, supplier value creating process and encounter processes within a single case study of a pharmaceutical organization.