Lian Sien Loo

Bio: Lian Sien Loo is an academic researcher from Universiti Tunku Abdul Rahman. The author has contributed to research in topics: Mobile payment & Payment. The author has an hindex of 1, co-authored 2 publications receiving 5 citations.

Mobile Payment Adoption: Barriers for Baby Boomers in Malaysia

Abstract: Mobile payment has been defined by many as the employment of wireless and other such technologies to pay for goods, services, and bills through mobile devices. While this method of payment has increased in popularity in Malaysia, its adoption rate among Malaysians categorized as baby boomers has not been as promising even though this group of people has high levels of spending. Unfortunately, the adoption of such payment methods has been the prime focus of many recent studies in this area, and this has consequently caused many scholars to overlook resistance. Hence, this study addresses the gap by utilizing an extended Innovation Resistance Theory. With this theory, variables such as usage, value, risk, tradition, image, as well as information barriers are used to comprehensively examine the behavioral intention of baby boomers to adopt mobile payment. A survey was conducted and 310 usable responses were collected from baby boomers across Malaysia. These participants had very limited to no experience with mobile payment. The data was then analyzed and it was found that barriers included in this study have significant relationships with the behavioral intention of baby boomers in Malaysia to adopt mobile payment. The present study provides contributions to many stakeholders to encourage Malaysian baby boomers to use mobile payment services.

Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention

Abstract: In retailing, it is recognized that prominent differences exist between generational cohorts. As such, analysis of varying patterns of personality traits and their effects between generations is essential for understanding consumer behaviors. This research focuses on the association between the Big Five personality traits and m-shopping intentions of hedonic products among four generational cohorts: baby boomers and Generations X, Y, and Z. Generational cohort theory, the Big Five Personality Model, and resistance to innovations theory are integrated in a theoretical framework. The research was conducted by online survey of 1241 Internet users aged 14–72. Different patterns of effects of personality traits between generations were found. For baby boomers and Generation X, a positive association between openness to experience and m-shopping intention was found. Moreover, in these generations, personality traits were more powerful in predicting m-shopping intention, compared to younger generations. Among Generation Y, extraversion was positively correlated with m-shopping intention. Among Generation Z, a negative correlation between agreeableness and m-shopping intention was found. Based on our findings, we propose a generational approach to marketing strategy and suggest specific practical implications.

Evaluation of an Integrated Mobile Payment, Ticketing and Couponing Solution Based on NFC.

Abstract: The emergence of Near Field Communication technology added more functionality to mobile phones. People can now access to new mobile services such as payment, ticketing, couponing, and control access to cars, homes and hotels. Although these services seem to complement each other, most studies have focused on the development and evaluation of each mobile service individually. In this paper, we propose an integrated mobile service solution – payment, ticketing and couponing – based on NFC. This solution was evaluated in a two-phase user study, which was run in real environment. Participants have largely appreciated the integration of tickets and discount coupons on the payment process. However, despite the integration of services being one of the strongest points of the solution, it also revealed to be one of the main challenges that any payment systems may have to address. Findings suggest that adding additional services to a solution may become very complex from a cognitive perspective.

About the Measures of Skewness and Kurtosis

Abstract: This article sets forth a comparative analysis of five coefficients measuring the degree of skewness in empirical statistic distributions. The coefficients are calculated for the distributions of live-births as per the age of the mother. The data are in total for Bulgaria, respectively for all children born, for first and second child during the period from 1961 to 2008. A discussion is presented as regards the cognitive meaning and reasons for variation in their values. The link between skewness and kurtosis is being examined and the necessity of their joint use is being justified given, the existence of empirical distributions that are not subject to the law of Laplace – Gauss. Unlike the predominant practice to place the focus of attention mostly on kurtosis in symmetrical distributions, the opposite task is set here – to analyze the existence of skewness given a different degree of kurtosis.

Active Innovation Resistance: Barriers in the Context of Product and Mobile Service Innovation

Abstract: Active innovation resistance is discussed as a main driver for innovation rejection and its typology has come to be used encompassing five types of resistance barriers. However, recent literature a...