Liping Liu

Bio: Liping Liu is an academic researcher. The author has contributed to research in topics: Soft power & China. The author has an hindex of 1, co-authored 1 publications receiving 3 citations.

On the Relationship Between Confucianism and China’s Soft Power: An Analysis Based on Empirical Study of the Influence of Confucian on Religious Belief and Experience of Contemporary Chinese People

Abstract: Confucian had been the mainstream of traditional Chinese ideology and provided a foundation for Chinese culture and society. To a great extent, it shaped the spiritual course of development of Chinese culture, exerted a significant influence on the character of the nation, and inserted certain distinctive features into various religious traditions in China. This paper aims to discuss the relationship between Confucian and religious belief and experience in contemporary China so as to reveal the vitality and future development of Confucian, argues that the core values of Confucian is the foundation of soft power Key words : Confucian; Soft power; Religious belief and experience

The role of cultural values on the perception of advertising as offensive : a case study of Chinese tertiary students in Auckland

Abstract: i Declaration ii Acknowledgments iii CHAPTER 1 1 Research Purpose and Rationale 2 Research Questions 3 Chinese in New Zealand 4 The New Zealand Advertising Industry 5 Thesis Outline 7 CHAPTER 2 8 Cross Cultural Communication 8 Theoretical Consideration 9 Hofstede’s Cultural Dimensions 11 Edward T Hall’s Lowand HighContext Culture 13 Limitations 14 Characteristics of Confucianism 14 Harmony 15 Virtue 16 Ritual 17 Filial Piety 17 Learning 18 Further Consideration 19 Advertising Perceived as Offensive 20 Current Research 21 Research in Asia 21 Demographic Profile of Audience 23 Cross Cultural Analysis 23 Gaps in the Literature 25 Conclusion 25 CHAPTER 3 27 Methodology 27 Data Collection 30 Survey 30

The High-Hanging Fruit: CSR in the Context of the Chinese Food and Beverage Industry

Abstract: Corporate social responsibility (CSR) is one of the key trends in both the arenas of business practice and academic research. With the aim of exploring the development of CSR in China during the last decade and shedding light on the current challenges and future opportunities, the food and beverage industry is chosen as context for this study due to its significant impact and potential growth economically and socially in China. In order to obtain a holistic view of the issue, triangulation of semi-structured, in-depth interviews with ten experienced practitioners using quota sampling approach covering a variety of the value chain members, covert observational technique and case study methodology was adopted for primary data collection methods, coupled with secondary data sources including companies and industry internal documents, industry databases and government and published statistics where available and deemed to be reliable. Applying the CSR life-cycle model by Guzman and Becker-Olsen (Strategic corporate social responsibility: a brand-building tool. In: Louche C, Idowu SO, Filho WL (eds) Innovative CSR: from risk management to value creation. Greenleaf Publishing, Sheffield, pp 196–219, 2010) based on stakeholder awareness and expectations, findings of this study confirm the hypothesis that China is currently in the early market expansion and growth phase which is characterised by the increase in companies engaging in CSR and in consumer awareness, with good examples of diversified CSR programmes and potential employee recruitment and retention rewards. Despite the relatively slower pace of development than that of the economic progress, the outlook for the evolution of CSR is positive in China, and the implications for different approaches to resource allocation and needs for adaptation unique to the territory have been discussed.

For whom the bell tolls : meaning making at the end of life among Chinese terminal cancer patients in Hong Kong

Abstract: of the thesis entitled For Whom the Bell Tolls: Meaning Making at the End of Life Among Chinese Terminal Cancer Patients in Hong Kong