Lukáš Laš

Abstract: This paper presents a research on students using the Gazepoint device to visualise the practices and strategies that students used in order to solve assignments in the disciplines of natural science. The analysis of visual perception of students is complemented by a questionnaire survey for a group of respondents aged 15-16. The essence of the study was to find out how the students proceeded in monitoring assignments displayed on the screen, how they continued working with the assignments, and whether the layout of the schematics, tables and applied images affected students ‘correctness for the solution. The main aim of the research was to find some similar segments in the experimental data and obtained clusters that would suggest a similar approach of problem solving by students – respondents, and to find out if, and possibly how, some strategies in the assignments differ for the talented students from the standard pupil population and compare the outcomes with students’ characteristics. The other aim of study was to confirm the presence of gifted students in natural sciences in a given sample of respondents on the basis of eye-tracking technology. Also on the basis of similarities in assigned task solving the aim was to find other students who can be seen similarly to the gifted ones from a view of e.g. physiological dynamics of eyes of the students in the context of the given selected seven tasks in the area of the chemical elements identification. For both groups of students, some basic measures are proposed to increase the efficiency of students‘ work with an assignment displayed on a computer screen. Our results show that in the task solving, one gifted student was identified next to a cluster of four similarly performing students on the basis of eye-movements parameters.

Abstract: This paper deconstructs Japanese media discourses of Japan’s territorial disputes in selected newspapers in English – namely The Asahi Shimbun, The Japan News and The Japan Times from 2002 to 2018....

Abstract: ‘The Production of Space’, in: Frans Jacobi, Imagine, Space Poetry, Copenhagen, 1996, unpaginated.

Abstract: In 1974 an article appeared in Science magazine with the dry-sounding title “Judgment Under Uncertainty: Heuristics and Biases” by a pair of psychologists who were not well known outside their discipline of decision theory. In it Amos Tversky and Daniel Kahneman introduced the world to Prospect Theory, which mapped out how humans actually behave when faced with decisions about gains and losses, in contrast to how economists assumed that people behave. Prospect Theory turned Economics on its head by demonstrating through a series of ingenious experiments that people are much more concerned with losses than they are with gains, and that framing a choice from one perspective or the other will result in decisions that are exactly the opposite of each other, even if the outcomes are monetarily the same. Prospect Theory led cognitive psychology in a new direction that began to uncover other human biases in thinking that are probably not learned but are part of our brain’s wiring.

Abstract: This paper will examine the repercussions of the Sino-Japanese territorial dispute for bilateral trade. Using interviews with businesses, scholars, and government officials in Beijing, Hong Kong, and Tokyo, and data gathered from policy papers and businesses, this paper argues that the traditional seikei bunri (separation of politics and economics) relationship that existed between Japan and China in the post-World War II period has given way to a more confrontational relationship in which economic pressure can be and has been applied as a means to press Japan on bilateral issues. It argues that understanding the way in which frictions arising from territorial disputes have affected the Sino-Japanese trading relationship may hold implications for the handling of similar disputes across North- and South-East Asia.

Abstract: The presented paper deals with a comprehensive interpretation of the term neuromarketing, as a discipline that applies neuroscientific methods to analyze and to understand human behavior in relation to markets and market exchanges Due to the topic, this paper presents mainly secondary data, next the questionnaire is used We state that neuromarketing is a discipline that applies neuroscientific methods to analyze and to understand human behavior in relation to the markets and market exchanges Each of the neuromarketing techniques measures different data and suits different purposes, with a combination of the most reliable results The interest in the theoretical research of neuromarketing focuses on the consumer decision-making process One of the main benefits of neuromarketing is the potential to measure accurate, objective data that can be used to make informed decisions in management practice However, it is currently only a complement to other areas of marketing and will be beneficial if it is used to obtain otherwise inaccessible data We are convinced that the existence of the Neuromarketing Center in the ITI of the Olomouc agglomeration will be a significant contribution to the development of the neuromarketing theory Doi: 1028991/esj-2021-01256 Full Text: PDF