Magdalini Eirinaki

Bio: Magdalini Eirinaki is an academic researcher from San Jose State University. The author has contributed to research in topics: Recommender system & Personalization. The author has an hindex of 20, co-authored 72 publications receiving 2772 citations. Previous affiliations of Magdalini Eirinaki include Athens University of Economics and Business.

Web mining for web personalization

Abstract: Web personalization is the process of customizing a Web site to the needs of specific users, taking advantage of the knowledge acquired from the analysis of the user's navigational behavior (usage data) in correlation with other information collected in the Web context, namely, structure, content, and user profile data. Due to the explosive growth of the Web, the domain of Web personalization has gained great momentum both in the research and commercial areas. In this article we present a survey of the use of Web mining for Web personalization. More specifically, we introduce the modules that comprise a Web personalization system, emphasizing the Web usage mining module. A review of the most common methods that are used as well as technical issues that occur is given, along with a brief overview of the most popular tools and applications available from software vendors. Moreover, the most important research initiatives in the Web usage mining and personalization areas are presented.

SEWeP: using site semantics and a taxonomy to enhance the Web personalization process

Abstract: Web personalization is the process of customizing a Web site to the needs of each specific user or set of users, taking advantage of the knowledge acquired through the analysis of the user's navigational behavior. Integrating usage data with content, structure or user profile data enhances the results of the personalization process. In this paper, we present SEWeP, a system that makes use of both the usage logs and the semantics of a Web site's content in order to personalize it. Web content is semantically annotated using a conceptual hierarchy (taxonomy). We introduce C-logs, an extended form of Web usage logs that encapsulates knowledge derived from the link semantics. C-logs are used as input to the Web usage mining process, resulting in a broader yet semantically focused set of recommendations.

Query Recommendations for Interactive Database Exploration

Abstract: Relational database systems are becoming increasingly popular in the scientific community to support the interactive exploration of large volumes of data. In this scenario, users employ a query interface (typically, a web-based client) to issue a series of SQL queries that aim to analyze the data and mine it for interesting information. First-time users, however, may not have the necessary knowledge to know where to start their exploration. Other times, users may simply overlook queries that retrieve important information. To assist users in this context, we draw inspiration from Web recommender systems and propose the use of personalized query recommendations. The idea is to track the querying behavior of each user, identify which parts of the database may be of interest for the corresponding data analysis task, and recommend queries that retrieve relevant data. We discuss the main challenges in this novel application of recommendation systems, and outline a possible solution based on collaborative filtering. Preliminary experimental results on real user traces demonstrate that our framework can generate effective query recommendations.

Misinformation and Its Correction: Continued Influence and Successful Debiasing

Abstract: The widespread prevalence and persistence of misinformation in contemporary societies, such as the false belief that there is a link between childhood vaccinations and autism, is a matter of public concern. For example, the myths surrounding vaccinations, which prompted some parents to withhold immunization from their children, have led to a marked increase in vaccine-preventable disease, as well as unnecessary public expenditure on research and public-information campaigns aimed at rectifying the situation.We first examine the mechanisms by which such misinformation is disseminated in society, both inadvertently and purposely. Misinformation can originate from rumors but also from works of fiction, governments and politicians, and vested interests. Moreover, changes in the media landscape, including the arrival of the Internet, have fundamentally influenced the ways in which information is communicated and misinformation is spread.We next move to misinformation at the level of the individual, and review ...

Content-based Recommender Systems: State of the Art and Trends

Abstract: Recommender systems have the effect of guiding users in a personal- ized way to interesting objects in a large space of possible options. Content-based recommendation systems try to recommend items similar to those a given user has liked in the past. Indeed, the basic process performed by a content-based recom- mender consists in matching up the attributes of a user profile in which preferences and interests are stored, with the attributes of a content object (item), in order to recommend to the user new interesting items. This chapter provides an overview of content-based recommender systems, with the aim of imposing a degree of order on the diversity of the different aspects involved in their design and implementation. The first part of the chapter presents the basic concepts and terminology of content- based recommender systems, a high level architecture, and their main advantages and drawbacks. The second part of the chapter provides a review of the state of the art of systems adopted in several application domains, by thoroughly describ- ing both classical and advanced techniques for representing items and user profiles. The most widely adopted techniques for learning user profiles are also presented. The last part of the chapter discusses trends and future research which might lead towards the next generation of systems, by describing the role of User Generated Content as a way for taking into account evolving vocabularies, and the challenge of feeding users with serendipitous recommendations, that is to say surprisingly interesting items that they might not have otherwise discovered.

Frequent pattern mining: current status and future directions

Abstract: Frequent pattern mining has been a focused theme in data mining research for over a decade. Abundant literature has been dedicated to this research and tremendous progress has been made, ranging from efficient and scalable algorithms for frequent itemset mining in transaction databases to numerous research frontiers, such as sequential pattern mining, structured pattern mining, correlation mining, associative classification, and frequent pattern-based clustering, as well as their broad applications. In this article, we provide a brief overview of the current status of frequent pattern mining and discuss a few promising research directions. We believe that frequent pattern mining research has substantially broadened the scope of data analysis and will have deep impact on data mining methodologies and applications in the long run. However, there are still some challenging research issues that need to be solved before frequent pattern mining can claim a cornerstone approach in data mining applications.

A survey on opinion mining and sentiment analysis

Abstract: With the advent of Web 2.0, people became more eager to express and share their opinions on web regarding day-to-day activities and global issues as well. Evolution of social media has also contributed immensely to these activities, thereby providing us a transparent platform to share views across the world. These electronic Word of Mouth (eWOM) statements expressed on the web are much prevalent in business and service industry to enable customer to share his/her point of view. In the last one and half decades, research communities, academia, public and service industries are working rigorously on sentiment analysis, also known as, opinion mining, to extract and analyze public mood and views. In this regard, this paper presents a rigorous survey on sentiment analysis, which portrays views presented by over one hundred articles published in the last decade regarding necessary tasks, approaches, and applications of sentiment analysis. Several sub-tasks need to be performed for sentiment analysis which in turn can be accomplished using various approaches and techniques. This survey covering published literature during 2002-2015, is organized on the basis of sub-tasks to be performed, machine learning and natural language processing techniques used and applications of sentiment analysis. The paper also presents open issues and along with a summary table of a hundred and sixty-one articles.