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Author

Mar Gómez

Other affiliations: Autonomous University of Chile
Bio: Mar Gómez is an academic researcher from University of Castilla–La Mancha. The author has contributed to research in topics: Tourism & Brand equity. The author has an hindex of 16, co-authored 29 publications receiving 936 citations. Previous affiliations of Mar Gómez include Autonomous University of Chile.

Papers
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TL;DR: In this paper, the authors developed a destination-branding model based on stakeholders' interests and applied it to Castilla-La Mancha (CLM), thereby creating an index that measures destination branding success based on similarities and differences among the different stakeholders.

230 citations

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TL;DR: In this paper, the authors identify those destination features which contribute to build a positive destination image and analyze the relationship between those features and the image induced by brochures, based on previous research on the impact of tourist information sources in destination promotion.
Abstract: Destination image is commonly accepted as an important aspect in successful tourism management and destination marketing. The information about a specific destination is an important means of promotion for the tourism industry and influences destination image. In this context, the purpose of this paper is to identify those destination features which contribute to build a positive destination image and to analyze the relationship between those features and the image induced by brochures. Accordingly, this study is based on previous research on the impact of tourist information sources in destination promotion, and argues that brochures, as tourist information sources, have an important influence on destination image. Based on previous theoretical discussion regarding image, an empirical research was conducted to test the relationship proposed here. Multiple item indicators from previous studies were employed. Results indicate that there is a relationship between information sources and destination image. Key words: image management, brochures, tourist destination, information sources.

149 citations

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TL;DR: The findings could help firms better manage their social media tools in the context of social media communication and could help companies to gain competitive advantages.

117 citations

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TL;DR: In this paper, a model for the influence of the designation of origin (DO) brand image and the destination image on the brand equity of wine tourism destinations and examining these effects on two stakeholder groups, winery managers and winery visitors, was proposed.

116 citations

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TL;DR: This study provides recommendations to luxury brands to understand the nature of consumer involvement and brand-customer relationship in order to forecast the behavioral intention of their consumers more accurately.

74 citations


Cited by
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TL;DR: Relationship marketing is the development and outbreak of the combined theory of the traditional marketing, and it is a new idea as discussed by the authors, it puts more emphasis on the long-term and satisfying relation between enterprises and customers.
Abstract: Relationship marketing is the development and outbreak of the combined theory of the traditional marketing,and it is a new idea.It puts more emphasis on the long-term and satisfying relation between enterprises and customers.and its success relies on some conditions.Its application in China has its own characteristics.

1,172 citations

01 Apr 2014
TL;DR: In this article, the authors present the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973 and address a number of themes including nomenclature and the Destination Marketing Organisation (DMO), the evolution of destination marketing literature, competitiveness as the DMO reason d'etre, and DMO effectiveness.
Abstract: This article presents the first narrative analysis of the areas of research that have developed within the destination marketing field since its commencement in 1973. Given the broad extent of the field, and the absence of any previous reviews in four decades, a key challenge is in providing a focus for such a disparate body of knowledge. The review is structured around one principal question: ‘To what extent is the Destination Marketing Organisation (DMO) responsible for the competitiveness of the destination’? In pursuit of this underlying question, we address a number of themes including nomenclature and the DMO, the evolution of the destination marketing literature, competitiveness as the DMO reason d’etre, and DMO effectiveness including issues of branding and positioning, and future research themes in the field.

432 citations

Journal ArticleDOI
TL;DR: The Accepted Manuscript version of the following article is available online via DOI: https://doi.tourman.2013.09.009 as mentioned in this paper, and the final, definitive version of Record is available on the Web site.

430 citations

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TL;DR: In this paper, the authors empirically tested a model linking tourists' emotional experiences, satisfaction and behavioral intentions, and found that satisfaction mediates the relationship between tourists' emotions and behavioral intention.
Abstract: Modeling behavioral intentions remain an important area of research in tourism. This study empirically tests a model linking tourists' emotional experiences, satisfaction and behavioral intentions. The model proposes that satisfaction mediates the relationship between tourists' emotional experiences and behavioral intentions. Data were collected from international tourists visiting Petra, a UNESCO world heritage site. Contrary to theoretical predictions, results do not support the mediating effect of satisfaction on the relationship between emotions (joy, love, positive surprise, and unpleasantness) and behavioral intentions. Findings offer important strategic marketing implications for Petra in relation to branding and managing destination experiences.

387 citations