Marilyn DeLong

Bio: Marilyn DeLong is an academic researcher from University of Minnesota. The author has contributed to research in topics: Clothing & Sustainability. The author has an hindex of 18, co-authored 97 publications receiving 1498 citations.

Body Cathexis and Satisfaction with Fit of Apparel

Abstract: Apparel as the product of standard sizing is reflected in female evaluation of self and body, i.e., body cathexis. This study focused upon body cathexis and the perceptions offit of clothing of 107...

Analysis of Body Measurement Systems for Apparel

Abstract: Many methods have been developed to measure the body in an effort to capture its dimensions for clothing. Measuring the human body has been important in developing garments tofit the body, and syst...

Perception testing of apparel ease variation.

Abstract: The development of new computer technologies designed to custom-fit apparel has created a need for quantification of apparel fit characteristics. Fit perception and preference data are needed to improve sizing for ready-to-wear and custom-fitted apparel. Tactile responses of subjects to the fit of pants were investigated using an adaptation of an American Society for Testing and Materials (ASTM) sensory perception test. The test was designed to establish thresholds in apparel fit: that is, the smallest difference in garment dimensions that can be consistently perceived and identified. The test samples for the study were a set of 15 pants, which varied in size, made for each participant from precise computer-generated patterns. Four female experts in apparel fit, who comprised the subject panel, each recorded their responses to these pants compared to a control. Control pants were custom-fitted to each panel member; the remaining pants in each set varied from the control by 0.5 to 1.5 cm at a single location (waist, hips, or crotch length). When the pants were presented in a blind test, the panel perceived differences as small as 0.5 cm in pants waist size from the control. Differences of 1.5 cm were perceptible at the hip and crotch. The subject's level of acceptance of the fit variations in the pants was then judged using a preference test. This test revealed differences among individual subjects in the acceptability of fit variations in waist and crotch dimensions; judgements of the acceptability of hip variations were more consistent among the subjects. Judging from the results of this testing, it is concluded that threshold levels at which fit differences can be perceived can be established for different areas of the body, and that perceptible fit variations can be quite small. This testing also showed that individuals vary in their tolerance for fit variations at different locations on the body.

Hooked on Vintage

Abstract: All authors are at the University of Minnesota and interested in women, dress, and aesthetics— from alternative youth styles to mature fashion mavens. Marilyn DeLong is Professor of Clothing Design and Curator of Historic Costume in the Goldstein Museum of Design; Barbara Heinemann and Kathryn Reiley are doctoral students in the Department of Design, Housing, and Apparel. mdelong@che.umn.edu; bheinema@umn.edu; kreiley@che.umn.edu Hooked on Vintage!

Perception of US branded apparel in Shanghai

Abstract: This study focuses on perceptions of registered brands sold in Shanghai. Brand identity has been studied in Western settings; this study expands understanding of brand identity from a Chinese perspective. Chinese shoppers in Shanghai shopping malls were asked to compare US and Chinese brands in a survey about their perceptions of product attributes, brand identification and store environment. In the analysis of data, US brands were evaluated more positively than Chinese on attributes of design innovation, workmanship, brand image, service, and display of products, while Chinese brands received more positive marks on fit and price satisfaction. Low brand loyalty among the Chinese shoppers meant that brand image and competition among brands are keen. To remain competitive, US companies which plan to increase their market in China need to pay attention to product quality and how brand identity is interpreted within Chinese culture.

The Perception of the Visual World. By James J. Gibson. U.S.A.: Houghton Mifflin Company, 1950 (George Allen & Unwin, Ltd., London). Price 35s.

Abstract: Let's read! We will often find out this sentence everywhere. When still being a kid, mom used to order us to always read, so did the teacher. Some books are fully read in a week and we need the obligation to support reading. What about now? Do you still love reading? Is reading only for you who have obligation? Absolutely not! We here offer you a new book enPDFd the perception of the visual world to read.

Consumer Value: A Framework for Analysis and Research

Abstract: As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies