Marilyn Mitchell

Bio: Marilyn Mitchell is an academic researcher from Bond University. The author has contributed to research in topics: Graphics & Visual communication. The author has an hindex of 5, co-authored 14 publications receiving 83 citations.

Authentic leadership in illness blogs: What we can learn from jaw surgery bloggers

Abstract: This paper argues that authentic leadership theory provides a useful model for explaining the communication of orthognathic or jaw surgery bloggers. Previous studies concluded that illness blogs can empower patients, but no research considered any leadership theory as a model for blogging. For this study, 24 publicly available blogs were analyzed to find expressions that demonstrated each of the four components of authentic leadership, which are self-awareness, relational transparency, communication based upon an internalized moral perspective, and balanced processing of information. The research also analyzed blog comments to find expressions that demonstrated followers’ development of the positive psychological capacities of confidence, hope, optimism and resilience. The research points towards a new model of how this group of bloggers helps themselves and their community transit a time of change and uncertainty. The bloggers appear to be delivering positive socio-emotional leadership to similar...

An analysis of road signage and advertising from a pragmatic visual communication perspective: Case study of the M1 Motorway between the Gold Coast and Brisbane

Abstract: This paper analyses examples of road signage and billboard advertising along the M1 Motorway between the Gold Coast and Brisbane from a pragmatic visual communication perspective Such a perspective requires that two studies be conducted simultaneously One study examines how people use designs while the other examines how features of designs meet people’s needs For this research, the first study consisted of a literature review aimed at determining how people use road signage and advertising Results indicate that drivers attend to signs differently depending upon personal variables such as driving experience, environmental variables such as traffic density, and sign variables such as the message and visual design The second part of the research involved comparing all types of signs along the M1 to best practice in the visual design of roadway information In this paper, designs that follow best practice were considered to be those that follow principles of positive guidance As part of this research, the author took photographs of signs in August and September 2008 Results indicate that research could be conducted on a few types of sign designs For road signage, it would be useful to study the effectiveness of educational messages placed on variable message signs and whether M1 drivers would find it helpful to have graphics placed on these signs It would also be useful to study the use of more mixed-case text and the Clearview font on signs, and the effectiveness of tourist signs Further, it may be useful to develop a more detailed taxonomy of driver types on which to test signs For advertisements, it would be helpful to provide additional guidance to billboard designers on making messages more effective and appealing, and to test what creates distracting content This paper should be useful to traffic engineers, and teachers and students of roadway information design who would like to increase their knowledge of signage design and design research

Considering a new framework for designing public safety 'filler' messages on highway variable-message signs: Applying the behaviour change wheel

Abstract: This paper reviews literature regarding 'filler' (particularly safety) messages on variable message signs (VMS), then evaluates the applicability of Michie, van Stralen and West's behaviour change wheel for message generation using examples from Queensland. Although designed for generating health care interventions, the wheel readily extends itself to road safety. The paper concludes with a brief list of techniques for writing persuasive safety messages. This research was conducted because limited research is available on VMS safety messages or models for their generation. The literature review indicated that although controversy exists regarding the use of VMS for safety messages, more drivers would rather have the messages than blank signs; however, certain messages are seen as more useful than others. Further, VMS safety messages should not be expected to change the behaviour of all drivers but rather help a small share. The key benefit of this paper is that it proposes a comprehensive framework for generating VMS safety messages and describes strategies for writing them. Further research should be conducted on driver reactions to these messages.

Fitting issues: The visual representation of time in family tree diagrams

Abstract: Family tree diagrams are a specific type of visual representation of time that serve a range of purposes. This research considers their semiosic development across western cultures using cases from the earliest extant copies of the eighth century to current online versions. Cases are taken from the fields of religion, genealogy, history, anthropology, genetics, and popular culture. The paper begins with a general model of tree design based upon the linguistic representation of time, or tense, and then discusses in case study fashion, how each design was composed to support its use. Composition is discussed using the visual variables of the direction of time on the page, the key reference point, scale, alphanumeric and pictorial symbols, symbol positions, and the size, colour, tone, and texture of symbols and graphic elements. The paper argues that choices for the direction of time flow in a tree (e.g. left-to-right, right-to-left, top-down, etc.) depend upon many factors, which are the use of the diagram, the amount of information that needs to fit onto the page, patterns of reading and writing, aesthetic needs, the linguistic metaphor of descent, cultural values, and the “ideal-real” continuum that exists along the vertical axis for some types of graphics.

Communicating women’s perspectives and concerns in the films of Julie Lopes-Curval using l’écriture feminine

Abstract: As film is a form of communication that has the potential to reach and affect large audiences internationally and most films have male directors, studying what female directors communicate in their...

社会研究方法基础 = The Basics of Social Research

Abstract: Part I: AN INTRODUCTION TO INQUIRY. 1. Human Inquiry and Science. 2. Paradigms, Theory, and Research. 3. The Ethics and Politics of Social Research. Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE. 4. Research Design. 5. Conceptualization, Operationalization, and Measurement. 6. Indexes, Scales, and Typologies. 7. The Logic of Sampling. Part III: MODES OF OBSERVATION: QUANTITATIVE AND QUALITATIVE. 8. Experiments. 9. Survey Research. 10. Qualitative Field Research. 11. Unobtrusive Research. 12. Evaluation Research. Part IV: ANALYSIS OF DATA:QUANTITATIVE AND QUALITATIVE . 13. Qualitative Data Analysis. 14. Quantitative Data Analysis. 15. Reading and Writing Social Research. Appendix A. Using the Library. Appendix B. Random Numbers. Appendix C. Distribution of Chi Square. Appendix D. Normal Curve Areas. Appendix E. Estimated Sampling Error.

Design Research: Methods and Perspectives

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