Marion Garaus

TL;DR: In this paper, a conceptual retail shopper confusion framework is proposed to explain why shoppers experience low hedonic and utilitarian shopping values in certain shopping situations, and a mediation analysis by means of structural equation modeling confirms the mediating role of retail shoppers' confusion between cognitive fit with an environment and shopping value.

TL;DR: In this article, the authors investigated how the traceability of food products impacts consumers' trust in the retailer and subsequently influences consumers' retailer choice, and found that retailers who are unfamiliar to consumers profit more from the use of blockchain technology than do better-known retailers.

TL;DR: The consideration of two moderating variables—gender and media multitasking frequency—offers further insights into the individual factors that affect message effectiveness during simultaneous versus sequential media exposure.

TL;DR: In this article, the authors conceptualized the construct retail shopper confusion and developed a scale that assesses confusion as expressed through the affective, cognitive, and conative subsystems.