M
Marisa Reinoso
Researcher at Portland State University
Publications - 1
Citations - 10
Marisa Reinoso is an academic researcher from Portland State University. The author has contributed to research in topics: Customer retention & New product development. The author has an hindex of 1, co-authored 1 publications receiving 10 citations.
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Proceedings ArticleDOI
New service development: Linking resources, processes, and the customer
Marisa Reinoso,Siriphan Lersviriyajitt,Nausheen Khan,Woraruthai Choonthian,Phuwadet Laosiripornwattana +4 more
TL;DR: An extended NSD model is proposed, one which is based on Froehle and Roth's work and integrates the resource and process oriented practices of NSD with a new “customer” dimension.