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Mark R. Lepper

Researcher at Stanford University

Publications -  79
Citations -  23226

Mark R. Lepper is an academic researcher from Stanford University. The author has contributed to research in topics: Overjustification effect & Cognitive dissonance. The author has an hindex of 47, co-authored 79 publications receiving 22038 citations.

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Biased Assimilation and Attitude Polarization: The Effects of Prior Theories on Subsequently Considered Evidence

TL;DR: In this paper, subjects supporting and opposing capital punishment were exposed to two purported studies, one seemingly confirming and one seemingly disconfirming their existing beliefs about the deterrent efficacy of the death penalty.
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When choice is demotivating: Can one desire too much of a good thing?

TL;DR: The authors found that people are more likely to purchase gourmet jams or chocolates or to undertake optional class essay assignments when offered a limited array of 6 choices rather than a more extensive array of 24 or 30 choices.
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Undermining children's intrinsic interest with extrinsic reward: A test of the "overjustification" hypothesis.

TL;DR: In this article, a field experiment was conducted with children to test the "overjustification" hypothesis suggested by self-percepti on theory, the proposition that a person's intrinsic interest in an activity may be decreased by inducing him to engage in that activity as an explicit means to some extrinsic goal.
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Intrinsic motivation and the process of learning: Beneficial effects of contextualization, personalization, and choice.

TL;DR: This article examined the effects on the learning process of three complementary strategies (contextualization, personalization, and provision of choices) for enhancing students' intrinsic motivation, and found that contextualization and personalization increased students' motivation and engagement in learning.
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Rethinking the value of choice: a cultural perspective on intrinsic motivation.

TL;DR: In 2 studies, personal choice generally enhanced motivation more for American independent selves than for Asian interdependent selves, and Anglo American children showed less intrinsic motivation when choices were made for them by others than when they made their own choices, whether the others were authority figures or peers.