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Markku Reunanen

Bio: Markku Reunanen is an academic researcher from VTT Technical Research Centre of Finland. The author has contributed to research in topics: Asset management & Service (business). The author has an hindex of 7, co-authored 24 publications receiving 149 citations.

Papers
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Journal ArticleDOI
TL;DR: In this article, the authors explore the required changes, outline business potential and envisage the key steps that a networked manufacturing industry needs to take to reach more sustainably performing manufacturing in the future.
Abstract: Purpose – The purpose of this study is to explore the required changes, outline business potential and envisage the key steps that a networked manufacturing industry needs to take to reach more sustainably performing manufacturing in the future. Design/methodology/approach – The paper utilises a visionary road-mapping approach to study the required changes and the business potential related to sustainable development in the manufacturing industry. Findings – The results were summarised in three sub-roadmaps empowerment of stakeholders, increase efficiency and creation of new performance criteria. On the basis of the summary of the sub-roadmaps, the framework was configured to describe the opportunities and challenges of sustainable business development in the European manufacturing industry. Research limitations/implications – A clear implication of this study is that a more system-oriented approach, new models for collaboration between network actors and transparently shared network-level KPIs are requir...

27 citations

Journal ArticleDOI
TL;DR: The model presented is assumed to support service suppliers in coping with the challenges in dynamic maintenance service supply networks and the originality of the work lies in providing an integrated depiction of the model from several perspectives.
Abstract: Emerging industrial service process development combined with managing complexity in service supply networks is an area where literature is still scarce This paper seeks to critically analyse traditional maintenance business practices and to present a model to support the new production paradigm based on collaborative, value-adding networks This paper is based on interviews and structured discussions with experts in different fields, and analysis of the results of industrial case studies Our constructive research approach includes formulation of an advanced model to support a collaborative and networked maintenance business based on the identification of the current key challenges Value networks are still lacking methods, models and practical business scenarios that support the collaborative provision of maintenance services Adoption of the model presented in this paper is assumed to support service suppliers in coping with the challenges in dynamic maintenance service supply networks The originality of our work lies in providing an integrated depiction of our model from several perspectives

19 citations

01 Jan 2012
TL;DR: In this paper, the MaintenanceKIBS project has developed tools and practices for concurrent design of product and service, for managing and utilizing information gathered in different planning phases and for assessing the life cycle costs and profitability of the alternative product-service-concepts.
Abstract: Many manufacturing companies are considering the opportunities which industrial services can offer them along their core products. The development of services offers the companies new growth opportunities. The growth of technology-based knowledge-intensive business services (KIBS) has been enabled by outsourcing and globalisation, for instance. Moreover, the profitability of services is usually higher than the profitability of the other industrial businesses, and they offer profits throughout the entire life cycle of the product. The development of integrated product-service solutions is not without challenges. Product and service design are typically accomplished separately in different organization units. Technical personnel are responsible for the development of physical products while service planning is made by the marketing organization. Consequently services are generally planned afterwards, causing problems in the compatibility of products and services. Moreover, in many cases too little attention has been paid to the business analysis of product-service systems (PSS), for example, life cycle profit evaluation or revenue logic assessment of alternative product-service systems. In manufacturing companies, the processes related to the development of products are usually systematic, but the service development is intuitive and disconnected from the product development processes. However, the services offered and developed should be compatible with the existing product and service portfolio. Customers increasingly demand solutions from their suppliers that are comprehensive and fulfil the customer needs. The development of product-service design processes enables the companies to design solutions consisting of the best possible combination of products and services from the perspective of the customer and the supplier. The adoption of PSS design helps the companies to take the services into account when developing products and vice versa. With the help of the new PSS design methods the lead-times of the development processes may be shortened, and better quality solutions achieved when the specific characteristics of the products and services can be taken into account as early as possible. The goal of the MaintenanceKIBS project is to develop methods for knowledgeintensive service and product design. For instance, we provide tools and practices for concurrent design of product and service, for managing and utilizing information gathered in different planning phases and for assessing the life cycle costs and profitability of the alternative product-service-concepts.

17 citations

01 Jan 2008
TL;DR: In this paper, the authors present a framework for successful new service development and transformation towards more service-oriented business in the networked environment, and also study the influence and relations of success factors on effective asset management.
Abstract: Numerous studies in the last two decades have revealed that many factors of success and failure in new service development (NSD) do not significantly differ from the influencing factors in new product development in the manufacturing environment. However, typical service characteristics, e.g. intangibility, heterogeneity, inseparability and perishability have a significant influence on the emphasis of the factors in NSD. Several authors have also recently stressed that the traditional boundaries between manufacturing firms and services are becoming obsolete. Many traditional manufacturing companies have increased their maintenance and other services for the whole lifecycles of their products, while service firms tend to compete with tangible products like “productized” software as well. The study focuses on the industrial environment of machinery suppliers who aim to increase the volume of the service business and its share from the total turnover. It is hypothesized that the management of fleet assets (for instance information and knowledge management related to a wide globally installed machinery base) is a key factor and precondition for successful development of the new service concept, which together with “generic” success factors lead to the better competitive advantage. The study is a part of a larger multi-disciplinary research project started in 2007. In this paper we bring forth a framework for successful NSD and transformation towards more service-oriented business in the networked environment, and we also study the influence and relations of success factors on effective asset management. In addition, we make a preliminary analysis between the success factors of NSD in the literature and the real challenges faced by the five interviewed Finnish manufacturing firms in the areas of fleet asset management and NSD. Since the value of service is co-created in interaction between the provider and the customer, interviews of selected client firms of machinery suppliers also bring essential information for complementing the picture. In the empirical research, the aim is not only to understand the value creation process but also to understand how to make the value of the service more apparent to customers.

17 citations

Book ChapterDOI
01 Jan 2014
TL;DR: In this paper, a framework for capturing the customer ideas is presented based on customer observation methodology, entrepreneurial opportunity recognition model, front end of innovation literature as well as the experiences of a case study and interviews.
Abstract: The importance of maintaining close contact with customers and utilizing customer-based information has been emphasized in the industrial service and product-service systems (PSS) literature A profound understanding of the customer’s business and production environment is needed for successful PSS development The conventional methods for gathering information about customers (surveys, feedback and interviews) typically result in incremental improvements and information about existing products and services The focus of this paper is on how the information and ideas from customer contacts can be better captured to enable radical improvements A framework for capturing the customer ideas is presented The framework is based on customer observation methodology, entrepreneurial opportunity recognition model, front end of innovation literature as well as the experiences of a case study and interviews

14 citations


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Posted Content
01 Jan 1994
TL;DR: In this paper, a natural resource-based view of the firm is proposed, which is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development, and each of these strategies are advanced for each of them regarding key resource requirements and their contributions to sustained competitive advantage.
Abstract: Historically, management theory has ignored the constraints imposed by the biophysical (natural) environment. Building upon resource-based theory, this article attempts to fill this void by proposing a natural-resource-based view of the firm—a theory of competitive advantage based upon the firm's relationship to the natural environment. It is composed of three interconnected strategies: pollution prevention, product stewardship, and sustainable development. Propositions are advanced for each of these strategies regarding key resource requirements and their contributions to sustained competitive advantage.

902 citations

Journal ArticleDOI
TL;DR: In this article, the authors present a framework for sustainable circular business model innovation by adding important perspectives: recognizing trends and drivers at the ecosystem level; understanding value to partners and stakeholders within a business; and evaluating the impact of sustainability and circularity.
Abstract: The circular economy concept is a novel economic model aiming to foster sustainable economic growth, boost global competitiveness, and generate new jobs. In order to make the circular economy mainstream, radical and systemic innovation is needed. Currently, a majority of the business modelling tools and methods lack at least some of the identified and needed elements for innovating business models in a circular economy. In this article, we build a framework for sustainable circular business model innovation by adding important perspectives: recognizing trends and drivers at the ecosystem level; understanding value to partners and stakeholders within a business; and evaluating the impact of sustainability and circularity. We present the results of a case study with a startup company, which was designed to test the framework and provide a concrete example of its usage and future development needs. Sustainability is not a luxury; it is a basic human right.

301 citations

Journal ArticleDOI
TL;DR: In this article, a smart manufacturing key technology architecture is proposed to classify nineteen key technologies as belonging to a sensor layer, an integration layer, intelligent layer or a response layer, and a technology roadmap is developed as the framework and key technologies are defined through expert interviews which provide insight into Taiwan's current status of smart manufacturing.

101 citations