Mary Wolfinbarger

TL;DR: In this article, the authors established the dimensions of the etail experience, and developed a reliable and valid scale for the measurement of etail quality based on online and offline focus groups, a sorting task, and an online survey of a customer panel.

TL;DR: The Essentials of Business Research Methods as discussed by the authors provides a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

TL;DR: This article identified and discussed attributes that facilitate goal-oriented online shopping, including accessibility/convenience, selection, information availability, and lack of unwanted sociality from retail sales help or shopping partners such as spouses.

TL;DR: In this paper, a model of active interpersonal information search that is tested by using a method in which information seeker and source perceptions were obtained was used to study the phenomenon of interpersonal word-of-mouth communication.

TL;DR: In this article, the authors consider an important internal or "second audience" for their advertisements: employees who notice their employer's advertisements, evaluate the evaluation, and decide whether they like it or not.