Marylyn Carrigan

TL;DR: The authors examined whether or not consumers care about ethical behavior, and investigated the effect of good and bad ethical conduct on consumer purchase behavior, concluding that although we are more sophisticated as consumers today, this does not necessarily translate into behaviour which favours ethical companies and punishes unethical firms.

TL;DR: This article reviewed current opinion and evidence in relation to the growing interest in corporate reputation, and reports findings from focus group research which casts doubt upon the efficacy of corporate reputation in influencing positive consumer purchase behavior.

TL;DR: In this paper, the authors present an interpretive study of older consumers and their potential for ethical consumption, and suggest that older consumers should be considered as an important target market for ethical marketers who wish to benefit from their collective sense of social obligation.

TL;DR: In this paper, the authors consider the ethical purchasing of what is described as conscious consumers and identify two areas of theory relevant to the conceptualization of such consumers, flexibility and dissonance theory.

TL;DR: In this article, the authors report a series of four studies and develop a scale to capture the holistic approach of green marketing, which comprises three dimensions: strategic, tactical and internal green marketing orientation.