Melany

Bio: Melany is an academic researcher. The author has contributed to research in topics: Business & Marketing. The author has an hindex of 2, co-authored 2 publications receiving 4 citations.

Constraints of Small and Medium Food Industry to Take Advantage of Domestic Market Opportunities during the Covid-19 Pandemic

Abstract: The small and medium-sized food industry (SMFI) has a great opportunity to meet domestic market demand during the Covid-19 pandemic but there are various obstacles. This paper aims to present the constraints faced by SMFIs, especially concerning raw materials and marketing, in taking advantage of domestic market opportunities, and proposes alternative solutions. The study was conducted on four SMFIs that produce functional food in Malang Regency. Data were collected through in-depth interviews. The results showed that the demand for functional foods such as garlic, ginger, turmeric and fruits increased during the Covid-19 pandemic, which seemed to be related to public awareness about increasing immunity. However, the obstacles faced by SMFIs were the high price of raw materials due to limited supply, and limited marketing because they did not have distribution licenses from BPOM. Information about the process and BPOM’s distribution permit requirements was very limited for SMFI managers, and large capital was needed to fulfill the requirements of Good Manufacturing Practices. Therefore, SMFIs should have long-term cooperation with farmers to ensure the availability of raw materials; build networks and maintain cooperation with customers; and utilize credit for MSMEs in the economic recovery program provided by the government to meet the GMP requirements in BPOM’s distribution permit. The government should conduct intensive outreach to SMFI managers about the process and requirements for distribution permits from BPOM, credit facilities, and other policies related to economic recovery during the Covid-19 pandemic. Keywords: small and medium food industry, domestic market, Covid-19 pandemic, BPOM

Disruptive Innovation-Based Model of Sustainable Competitiveness Development in Small and Medium Food Industries

Abstract: Small and Medium Food Industries (SMFIs) play an important role in the national economy but its competitiveness is low due to the limited innovation applied by business managers. Current innovation research is partial and excludes disruptive innovation and sustainable competitiveness. This research fills the gap by developing a model for increasing the competitiveness of SMFIs based on disruptive innovation and identifying constraints faced by SMFIs if the model is implemented. Data was collected through Focus Group Discussions and surveys using questionnaires. With a model framework approach, the model is composed of six subsystems, namely input, production process, post production, marketing, and supporting institutions. The potential for disruptive innovation lies in the quality of functional food products and low production costs because resources are available locally. However, the potential for disruptive innovation has not been utilized optimally by SMFI due to various obstacles. The role of government is very important to optimize the competitiveness potential of SMFI.

The Role of Souvenir in Tourism Indonesia: a Thematic Review

Abstract: This systematic literature review aims to explore the relationship between souvenir and tourism. The review identified 20 relevant studies published between 2012 and 2023, which were analyzed using a thematic approach. Thematic analysis is a useful method for identifying and analyzing themes and patterns in qualitative data related to souvenirs and tourism. The findings suggest that souvenir serve as important symbols of identity and culture, promoting cultural exchange and understanding between different groups of people, and contributing to the preservation and promotion of local heritage and traditions. And the recommendation for future research could develop more effective strategies for promoting sustainable souvenir consumption practices.

Improving the human resource capability of food SMEs managers through training: A preliminary research

Abstract: Small and medium food enterprises (SMFEs) have the potential to increase sustainable competitiveness through innovation. Previous research proves that one of the factors that hinder the implementation of SMFE innovation is the limited capability of entrepreneurs to manage their human resources. Research on human resources in SMEs is more focused on employees and the relationship with company performance but is still very limited on the capabilities of SMFE entrepreneurs. This research fills the gap by improving the capabilities of SMFE entrepreneurs in managing human resources (HRM) through training. Before the training, there was a training need analysis (TNA) through a Focus Group Discussion (FGD) with the head of the processed food section of the Malang Regency Industry and Trade Office and five SMFE representatives. The output from TNA is the acquisition of 14 training topics. Participants of the training were 35 SMFE entrepreneurs in Malang district that were selected purposively. Data were collected using a questionnaire with a Likert scale of 5 (score 1 for strongly disagreeing and score 5 for strongly agreeing on statements from 14 training topics) before and after training. The data were analyzed using nonparametric statistics (Wicoxon Rank Sign Test) because it was not normally distributed. The findings of the study were the knowledge of SMFE entrepreneurs increased significantly for all topics related to HRM after training. The greatest increase in knowledge was how to build a good working relationship with employees. Two other indicators that also highly increased were the process of selecting new employees and motivating employees, the facts of which were carried out simply and not systematically.

Implementation of Artificial Intelligence in Digital Marketing Development: a Thematic Review and Practical Exploration

Abstract: This study aims to synthesize a comprehensive view of the use of AI in each stage of a series of marketing campaigns, including the stages of planning, initiating the marketing concept, marketing design, implementation and monitoring, and evaluation. By using the Systematic Literature Review (SLR) method, this study will try to "summarize" the use of AI in every stage of marketing that is studied in existing scientific research. It was concluded that with a variety of AI tools, AI can be used to understand target audiences, personalize marketing content to make it relevant, help understand consumer behavior and preferences based on data and analysis. , formulate verbal and visual digital marketing content, and monitor and evaluate the performance of advertising campaigns effectively.

Kinerja pemasok dalam rantai pasokan makanan kemasan : suatu kajian kasus di indonesia

Abstract:  The purpose of this study is to understand the development of supplier performance in domestic packaged processed food supply chain which is influenced by competition condition and buyer power of retailers The paper presents the results of a survey of suppliers of the package processed food of micro up to large scale enterprises and it is part of a broader study of supplier performance in the package processed food supply chain The findings of the research result indicate the heterogeneity of the performance of the package processed food suppliers in modern retail supply chains How suppliers are faced with competition, buyer power, supply chain strategy and market share, but on the other hand suppliers tend to be influenced by the way suppliers deal with modern retailers it may be indicated that some suppliers benefit from the presence of modern retailers, but they face some of the challenges posed by buyer power that cause some terms of relationships to be unfair, unilateral price fixing, and poor supervision so that the development and growth of supplier performance are subject to limitations The study attempts to demonstrate empirical research results in Indonesia to measure supplier performance in the modern retail package processed food supply chain influenced by competition and buyer power The further research is needed to refine the results of this initial study Keywords –  Supplier performance , The packaged processed food supply chain, Competition, Buyer power

Analisis pengaruh supply chain management terhadap kinerja perusahaan konstruksi (studi kasus kontraktor bangunan gedung di kota sungai penuh)

Abstract: Salah satu peluang untuk meningkatkan kinerja kontraktor adalah dengan melakukan pengelolaan jaringan rantai pasok (supply chain). Konsep pengelolaan rantai pasok (supply chain management) merupakan konsep yang relatif baru dalam industri konstruksi. Dalam hal ini, kontraktor pelaksana menjadi satu-satunya pihak yang memiliki wewenang dalam tahap pembentukan hubungan jaringan rantai pasok, yaitu dalam penyusunan mitra-mitra melalui proses pengadaan. Penelitian ini bertujuan untuk menjawab dua hal diantaranya pertama, Untuk mengetahui faktor-faktor Supply Chain Management yang memiliki pengaruh pada peningkatan efektifitas waktu penyelesaian pekerjaan konstruksi bangunan gedung di Kota Sungai Penuh, yang kedua Untuk mengetahui faktor-faktor utama Supply Chain Management yang paling singnifikan mempengaruhi keberhasilan kontraktor dalam menyelesaikan pekerjaan tepat waktu. Kajian dilakukan melalui pendekatan studi kasus terhadap kontraktor yang berada di Kota Sungai Penuh. Pihak-pihak yang dijadikan sampel adalah owner, kontraktor, sub-kontraktor dan supplier. Hasil yang diperoleh menyimpulkan terdapat dua faktor utama dari Supply Chain Management yang memiliki pengaruh signifikan terhadap kinerja proyek yaitu faktor ketepatan waktu pembayaran yang dilakukan oleh kontraktor dengan tingkat signifikan paling tinggi kemudian faktor perencanaan kebutuhan material, sementara untuk faktor perencanaan dan pengendalian proyek tidak memiliki pengaruh signifikan. Secara statistik ketiga faktor Supply Chain Management ini secara bersama-sama berpengaruh terhadap kinerja kontraktor sebesar dengan nilai R2 = 83,221% dan sisanya 16,779% dipengaruhi oleh faktor lain. Hasil analisis faktor ini juga memberikan informasi bahwa fungsi owner yang dijelaskan oleh perubahan desain atau pekerjaan “tambah-kurang” pada saat proses konstruksi berlangsung dan kejelasan batasan desain dan pelaksanaan pekerjaan tidak berpengaruh secara signifikan. Kata Kunci : Supply Chain Management, Kinerja Kontraktor

Stakeholder engagement by power system experts of Indonesia electricity sector for sustainable energy transition

Abstract: Purpose Studies on sustainability in energy transition in the electricity sector require a new approach of modifying the indicators from the energy trilemma index. The cocreation variable was used as a mediator to promote collaborative engagement of all stakeholders in the electricity sector to achieve energy transition sustainably. This study aims to investigate the arguments presented above. Design/methodology/approach This study adopted a quantitative method that combined structural equation modeling and partial least squares analysis. ADANCO was used to analyze the data gathered from power system expert engineers through an online questionnaire survey. Findings Power system expert engineers play an important role in collaborative stakeholder engagement and cocreation as mediators for achieving sustainability. The expert engineers were willing to collaborate with stakeholders, while ensuring an engaging learning experience. Notably, dialogue that provides mutual access and transparency in assuming risk strengthened the cocreation effect. Research limitations/implications The mediating effect of cocreation becomes important when there are antecedents related to stakeholder collaboration. Studies that used data from expert engineers having more than ten years of experience used cocreation as an antecedent, either independently, through mediation or by depending on the sustainability goals. Practical implications This study has implications on the power sector in Indonesia, which relies on coal-fired power plants. This study proposes empowering expert engineers to collaborate with stakeholders to achieve energy decarbonization. Originality/value Aspects of the energy trilemma index were used to investigate the expert engineers’ perspective regarding energy security, energy equity and environmental sustainability, parameters which were modified to reflect their behavioral tendencies to achieve sustainability in the electricity sector.

Perancangan Strategi Komunikasi Pemasaran Produk Keripik Pisang Pelangi Rasa Menggunakan Metode Balanced Scorecard Dan Benchmarking

Abstract: ABSTRAK Usaha Kecil Menengah Pelangi Rasa merupakan salah satu UKM yang memproduksi olahan pisang. Pemilik UKM Pelangi Rasa yakni Ibu Khayati berencana untuk meningkatkan penjualan dan memperluas area pemasaran. Namun, UKM Pelangi Rasa memiliki kendala dalam melakukan komunikasi pemasaran. Alat komunikasi pemasaran atau yang disebut bauran komunikasi pemasaran yaitu, Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Marketing, Interactive Marketing, Event & Experience dan Word of Mouth Marketing. Dalam mencapai tujuan UKM Pelangi Rasa dilakukan perancangan strategy map dengan mempertimbangkan empat perspektif dalam balanced scorecard sebagai framework strategi dan untuk merumuskan bauran komunikasi pemasaran yang dapat diaplikasikan oleh UKM Pelangi Rasa dapat menggunakan metode benchmarking dengan membandingkan terhadap UKM yang telah sukses dalam melakukan komunikasi pemasaran. Dalam merancang strategy map perlu memperhatikan empat perspektif seperti perspektif finansial, perspektif pelanggan, perspektif proses bisnis internal dan perspektif pertumbuhan dan pembelajaran. Empat perspektif tersebut menjadi acuan dalam menentukan strategi pemasaran dari aspek sumberdaya finansial, target pelanggan, proses komunikasi pemasaran, dan proses pengaplikasiannya. Dalam penentuan program komunikasi pemasaran dilakukan identifikasi komunikasi pemasaran antara UKM Pelangi Rasa dan pesaing dijadikan pembanding dan ditentukan indikator pembandingnya, setelah itu dilakukan proses benchmarking untuk melihat perbedaan diantara keduanya, dan untuk mengetahui kesenjangan antara kedua objek benchmark tersebut dilakukan analisis gap, setelah kesenjangan didapat maka dilakukan target improvement. Target ini ditentukan sebagai acuan dalam melakukan perbaikan. Berdasarkan hasil perancangan strategy map dan benchmarking UKM Pelangi Rasa mendapat suatu usulan strategi komunikasi pemasaran yang sesuai dengan kemampuan sumber daya yang dimiliki. Strategi komunikasi pemasaran yang dapat diterapkan antara lain perluasan area pemasaran dan saluran distribusi serta program komunikasi pemasaran seperti perbaikan kemasan, penggunaan media sosial facebook dan program reseller. Strategi yang diusulkan tersebut telah disesuaikan dengan sumber daya UKM Pelangi Rasa sehingga dapat di aplikasikan oleh UKM Pelangi Rasa. Kata Kunci : Komunikasi Pemasaran,Strategy Map, Balanced Scorecard, Benchmarking, Gap, Target Improvement.