Bio: Meryl Silverman is an academic researcher. The author has contributed to research in topics: Food choice & Nutrition facts label. The author has an hindex of 1, co-authored 1 publications receiving 28 citations.
TL;DR: Eye-tracking technology is used to explore the degree to which people pay visual attention to the information contained in food nutrition labels and front-of-package nutrition symbols and indicates that people with motivation to shop for healthful foods spent significantly more time looking at all available nutrition information.
Abstract: Obesity is linked to numerous diseases including heart disease, diabetes, and cancer. To address this issue, food and beverage manufacturers as well as health organizations have developed nutrition symbols and logos to be placed on the front of food packages to guide consumers to more healthful food choices. In 2010, the U.S. Food and Drug Administration requested information on the extent to which consumers notice, use, and understand front-of-package nutrition symbols. In response, this study used eye-tracking technology to explore the degree to which people pay visual attention to the information contained in food nutrition labels and front-of-package nutrition symbols. Results indicate that people with motivation to shop for healthful foods spent significantly more time looking at all available nutrition information compared to people with motivation to shop for products on the basis of taste. Implications of these results for message design, food labeling, and public policy are discussed.
TL;DR: Empirical evidence is found that FOP labels are attended more often, and earlier, than the currently mandated NFP, and that this benefit is due both to its placement on the front of the package and to the design characteristics of the FOP.
TL;DR: Information is provided on eye tracking in hopes of improving the quality and reporting of eye-tracking research in communication science and some ideas about how eye tracking might be integrated into scholarly work moving forward are provided.
Abstract: Eye tracking offers researchers an opportunity to collect an objective assessment of visual behavior. Visual behavior—referring broadly to metrics and measures of gaze positioning and movement—has ...
TL;DR: The finding that FOP labels increased attention to overall nutrition information by people who did not have an explicit nutritional goal suggests that these labels may have an advantage in conveying nutrition information to a wide segment of the population, however, for some food types this benefit may come with a short-cut effect; that is, decreased attention to more comprehensive nutrition information.
Abstract: Citation: Bix, L., Sundar, R. P., Bello, N. M., Peltier, C., Weatherspoon, L. J., & Becker, M. W. (2015). To See or Not to See: Do Front of Pack Nutrition Labels Affect Attention to Overall Nutrition Information? Plos One, 10(10), 20. doi:10.1371/journal.pone.0139732
TL;DR: The need to embrace the Nutri-Score as the standard front-of-pack label to help fight the increasing obesity pandemic is suggested.