M
Michael Paul
Researcher at University of Augsburg
Publications - 25
Citations - 1232
Michael Paul is an academic researcher from University of Augsburg. The author has contributed to research in topics: Service (business) & Customer retention. The author has an hindex of 9, co-authored 20 publications receiving 1120 citations. Previous affiliations of Michael Paul include Bauhaus University, Weimar.
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Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships:
TL;DR: In this paper, the authors investigate the influence of the extent of service employees' display of positive emotions and the authenticity of their emotional labor display on customers' emotional states and subsequently, customers' assessments of the service interaction and their relationship with the service provider.
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Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type
TL;DR: In this paper, the impact of multichannel assortment integration (full, asymmetrical, no) on patronage intentions and differentiating the impact for retailer types based on substitutive, complementary, and independent assortment relations was investigated.
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Toward a theory of repeat purchase drivers for consumer services
TL;DR: In this article, a hierarchical classification scheme that organizes repeat purchase drivers into an integrative and comprehensive framework is proposed. But the authors do not consider the drivers of service customers' repeat purchase behavior.
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One firm, one product, two prices: Channel-based price differentiation and customer retention
Julia Vogel,Michael Paul +1 more
TL;DR: In this article, the authors identify channel-related price differentiation instruments and consider their effects on customer retention and empirically test hypotheses using a laboratory experiment and analytically investigate feasibility conditions.
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Is this smile for real? The role of affect and thinking style in customer perceptions of frontline employee emotion authenticity
Andreas T. Lechner,Michael Paul +1 more
TL;DR: In this article, the authors investigated two factors influencing customer authenticity perceptions, customer affect and thinking style, which represent feeling and thinking, two key domains of the human mind, and found that customers who experience positive affect perceive positive emotion displays of frontline employees as more authentic, regardless of its objective extent of authenticity.