Michael W. Macy

Bio: Michael W. Macy is an academic researcher from Cornell University. The author has contributed to research in topics: Cultural diversity & Social media. The author has an hindex of 44, co-authored 138 publications receiving 15440 citations. Previous affiliations of Michael W. Macy include Brookings Institution & Johns Hopkins University.

Computational Social Science

Abstract: A field is emerging that leverages the capacity to collect and analyze data at a scale that may reveal patterns of individual and group behaviors.

Complex Contagions and the Weakness of Long Ties

Abstract: The strength of weak ties is that they tend to be long—they connect socially distant locations, allowing information to diffuse rapidly. The authors test whether this “strength of weak ties” generalizes from simple to complex contagions. Complex contagions require social affirmation from multiple sources. Examples include the spread of high‐risk social movements, avant garde fashions, and unproven technologies. Results show that as adoption thresholds increase, long ties can impede diffusion. Complex contagions depend primarily on the width of the bridges across a network, not just their length. Wide bridges are a characteristic feature of many spatial networks, which may account in part for the widely observed tendency for social movements to diffuse spatially.

Automated Hate Speech Detection and the Problem of Offensive Language

Abstract: A key challenge for automatic hate-speech detection on social media is the separation of hate speech from other instances of offensive language. Lexical detection methods tend to have low precision because they classify all messages containing particular terms as hate speech and previous work using supervised learning has failed to distinguish between the two categories. We used a crowd-sourced hate speech lexicon to collect tweets containing hate speech keywords. We use crowd-sourcing to label a sample of these tweets into three categories: those containing hate speech, only offensive language, and those with neither. We train a multi-class classifier to distinguish between these different categories. Close analysis of the predictions and the errors shows when we can reliably separate hate speech from other offensive language and when this differentiation is more difficult. We find that racist and homophobic tweets are more likely to be classified as hate speech but that sexist tweets are generally classified as offensive. Tweets without explicit hate keywords are also more difficult to classify.

FROM FACTORS TO ACTORS: Computational Sociology and Agent-Based Modeling

Abstract: ■ Abstract Sociologists often model social processes as interactions among variables. We review an alternative approach that models social life as interactions among adaptive agents who influence one another in response to the influence they receive. These agent-based models (ABMs) show how simple and predictable local interactions can generate familiar but enigmatic global patterns, such as the diffusion of information, emergence of norms, coordination of conventions, or participation in collective action. Emergent social patterns can also appear unexpectedly and then just as dramatically transform or disappear, as happens in revolutions, market crashes, fads, and feeding frenzies. ABMs provide theoretical leverage where the global patterns of interest are more than the aggregation of individual attributes, but at the same time, the emergent pattern cannot be understood without a bottom up dynamical model of the microfoundations at the relational level. We begin with a brief historical sketch of the shift from “factors” to “actors” in computational sociology that shows how agent-based modeling differs fundamentally from earlier sociological uses of computer simulation. We then review recent contributions focused on the emergence of social structure and social order out of local interaction. Although sociology has lagged behind other social sciences in appreciating this new methodology, a distinctive sociological contribution is evident in the papers we review. First, theoretical interest focuses on dynamic social networks that shape and are shaped by agent interaction. Second, ABMs are used to perform virtual experiments that test macrosociological theories by manipulating structural factors like network topology, social stratification, or spatial mobility. We conclude our review with a series of recommendations for realizing the rich sociological potential of this approach.

Diurnal and Seasonal Mood Vary with Work, Sleep, and Daylength Across Diverse Cultures

Abstract: We identified individual-level diurnal and seasonal mood rhythms in cultures across the globe, using data from millions of public Twitter messages. We found that individuals awaken in a good mood that deteriorates as the day progresses—which is consistent with the effects of sleep and circadian rhythm—and that seasonal change in baseline positive affect varies with change in daylength. People are happier on weekends, but the morning peak in positive affect is delayed by 2 hours, which suggests that people awaken later on weekends.

疟原虫var基因转换速率变化导致抗原变异[英]／Paul H, Robert P, Christodoulou Z, et al//Proc Natl Acad Sci U S A

Abstract: 抗原变异可使得多种致病微生物易于逃避宿主免疫应答。表达在感染红细胞表面的恶性疟原虫红细胞表面蛋白1（PfPMP1）与感染红细胞、内皮细胞、树突状细胞以及胎盘的单个或多个受体作用，在黏附及免疫逃避中起关键的作用。每个单倍体基因组var基因家族编码约60种成员，通过启动转录不同的var基因变异体为抗原变异提供了分子基础。

Random graphs

Abstract: We will review some of the major results in random graphs and some of the more challenging open problems. We will cover algorithmic and structural questions. We will touch on newer models, including those related to the WWW.

Maximizing the spread of influence through a social network

Abstract: Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of "word of mouth" in the promotion of new products. Recently, motivated by the design of viral marketing strategies, Domingos and Richardson posed a fundamental algorithmic problem for such social network processes: if we can try to convince a subset of individuals to adopt a new product or innovation, and the goal is to trigger a large cascade of further adoptions, which set of individuals should we target?We consider this problem in several of the most widely studied models in social network analysis. The optimization problem of selecting the most influential nodes is NP-hard here, and we provide the first provable approximation guarantees for efficient algorithms. Using an analysis framework based on submodular functions, we show that a natural greedy strategy obtains a solution that is provably within 63% of optimal for several classes of models; our framework suggests a general approach for reasoning about the performance guarantees of algorithms for these types of influence problems in social networks.We also provide computational experiments on large collaboration networks, showing that in addition to their provable guarantees, our approximation algorithms significantly out-perform node-selection heuristics based on the well-studied notions of degree centrality and distance centrality from the field of social networks.

Technology Acceptance Model 3 and a Research Agenda on Interventions

Abstract: Prior research has provided valuable insights into how and why employees make a decision about the adoption and use of information technologies (ITs) in the workplace. From an organizational point of view, however, the more important issue is how managers make informed decisions about interventions that can lead to greater acceptance and effective utilization of IT. There is limited research in the IT implementation literature that deals with the role of interventions to aid such managerial decision making. Particularly, there is a need to understand how various interventions can influence the known determinants of IT adoption and use. To address this gap in the literature, we draw from the vast body of research on the technology acceptance model (TAM), particularly the work on the determinants of perceived usefulness and perceived ease of use, and: (i) develop a comprehensive nomological network (integrated model) of the determinants of individual level (IT) adoption and use; (ii) empirically test the proposed integrated model; and (iii) present a research agenda focused on potential pre- and postimplementation interventions that can enhance employees' adoption and use of IT. Our findings and research agenda have important implications for managerial decision making on IT implementation in organizations.