Michele O'Dwyer

Bio: Michele O'Dwyer is an academic researcher from University of Limerick. The author has contributed to research in topics: Entrepreneurship & New product development. The author has an hindex of 19, co-authored 38 publications receiving 1527 citations.

Innovative marketing in SMEs

Abstract: – The purpose of this paper was to investigate the concept of innovative marketing and how it manifests itself in the context of small‐to medium‐sized enterprises., – The literature relating to the characteristics of SMEs, and innovative marketing are reviewed to identify the key elements of innovative marketing and SMEs. This review and the key elements identified contribute to an overall conceptualisation of innovative marketing for SMEs., – The discussion considers and provides a description of innovative marketing in SMEs. Innovative marketing does not just relate to products, new product development, and technological development but is also evident in other aspects of marketing related activities and decisions and is very specific to the context and needs of the SME., – The focus of this paper is on taking the relevant themes from the literature and considering them in the light of SME marketing and in the context of SME business activities.

Social entrepreneurship : an exploratory citation analysis

Abstract: Research on Social Entrepreneurship became a growing field of interest during the past decades. However, as the heterogeneity of investigated topics is rather large the purpose of this contribution is to provide an overview of the current state of research on Social Entrepreneurship. In doing so previous research is structured to identify major contributions and thereby key discussion lines within this field. Based on a bibliometric citation analysis of 129 core papers and 5,228 cited references, five topic clusters are identified within the field of Social Entrepreneurship: 1) Definitions and conceptual approaches, 2) Impetus, 3) Personality, 4) Impact and performance, and 5) Future research agenda. By reflecting the literature of each discussion line, a framework for the advancement of Social Entrepreneurship research is provided.

Management development issues for owners/managers of micro‐enterprises

Abstract: Management development has traditionally been perceived as being the domain of large rather than micro‐enterprises, with developmental issues normally being addressed by means of educational interventions.However, the challenges and obstacles for growth facing these micro‐enterprises (businesses employing ten people or fewer) differ significantly from those of a larger organisation. Reports on the current provision for management development as it relates to micro‐enterprises, and the perception of owners/managers in Ireland of the role of management development in the running of their companies. The objective of the research was to establish the nature and content of training and development interventions required by the owners/managers of micro‐enterprises. Preliminary research and findings indicated the need for a new approach towards the design of management development programmes for micro‐entrepreneurs. Taking into account the perceptions and preferences of owners/managers it is clear that a new approach to the design and delivery of management development programmes for micro‐entrepreneurs is needed. This new approach has implications for trainers as it includes changes not only in the content but also in the timing, location and delivery mechanism of programmes. The research results suggest a model for the formulation ofamanagement development training strategy for owners/managers of micro‐enterprises. Outlines design specifications for a management development programme for owners/managers, based on the model developed from the research findings.

The knowledge-creating company : how Japanese companies create the dynamics of innovation

Abstract: How has Japan become a major economic power, a world leader in the automotive and electronics industries? What is the secret of their success? The consensus has been that, though the Japanese are not particularly innovative, they are exceptionally skilful at imitation, at improving products that already exist. But now two leading Japanese business experts, Ikujiro Nonaka and Hiro Takeuchi, turn this conventional wisdom on its head: Japanese firms are successful, they contend, precisely because they are innovative, because they create new knowledge and use it to produce successful products and technologies. Examining case studies drawn from such firms as Honda, Canon, Matsushita, NEC, 3M, GE, and the U.S. Marines, this book reveals how Japanese companies translate tacit to explicit knowledge and use it to produce new processes, products, and services.

The Oxford Handbook of Innovation

Abstract: This handbook looks to provide academics and students with a comprehensive and holistic understanding of the phenomenon of innovation. Innovation spans a number of fields within the social sciences and humanities: Management, Economics, Geography, Sociology, Politics, Psychology, and History. Consequently, the rapidly increasing body of literature on innovation is characterized by a multitude of perspectives based on, or cutting across, existing disciplines and specializations. Scholars of innovation can come from such diverse starting points that much of this literature can be missed, and so constructive dialogues missed. The editors of The Oxford Handbook of Innovation have carefully selected and designed twenty-one contributions from leading academic experts within their particular field, each focusing on a specific aspect of innovation. These have been organized into four main sections, the first of which looks at the creation of innovations, with particular focus on firms and networks. Section Two provides an account of the wider systematic setting influencing innovation and the role of institutions and organizations in this context. Section Three explores some of the diversity in the working of innovation over time and across different sectors of the economy, and Section Four focuses on the consequences of innovation with respect to economic growth, international competitiveness, and employment. An introductory overview, concluding remarks, and guide to further reading for each chapter, make this handbook a key introduction and vital reference work for researchers, academics, and advanced students of innovation. Contributors to this volume - Jan Fagerberg, University of Oslo William Lazonick, INSEAD Walter W. Powell, Stanford University Keith Pavitt, SPRU Alice Lam, Brunel University Keith Smith, INTECH Charles Edquist, Linkoping David Mowery, University of California, Berkeley Mary O'Sullivan, INSEAD Ove Granstrand, Chalmers Bjorn Asheim, University of Lund Rajneesh Narula, Copenhagen Business School Antonello Zanfei, Urbino Kristine Bruland, University of Oslo Franco Malerba, University of Bocconi Nick Von Tunzelmann, SPRU Ian Miles, University of Manchester Bronwyn Hall, University of California, Berkeley Bart Verspagen , ECIS Francisco Louca, ISEG Manuel M. Godinho, ISEG Richard R. Nelson, Mario Pianta, Urbino Bengt-Ake Lundvall, Aalborg

A systematic literature review on entrepreneurial intentions: citation, thematic analyses, and research agenda

Abstract: Entrepreneurial intention is a rapidly evolving field of research. A growing number of studies use entrepreneurial intention as a powerful theoretical framework. However, a substantial part of this research lacks systematization and categorization, and there seems to be a tendency to start anew with every study. Therefore, there is a need to take stock of current knowledge in this field. In this sense, this paper carries out a review of the literature on entrepreneurial intentions. A total of 409 papers addressing entrepreneurial intention, published between 2004 and 2013 (inclusive), have been analyzed. The purpose and contribution of this paper is to offer a clearer picture of the sub-fields in entrepreneurial intention research, by concentrating on two aspects. Firstly, it reviews recent research by means of a citation analysis to categorize the main areas of specialization currently attracting the attention of the academic community. Secondly, a thematic analysis is carried out to identify the specific themes being researched within each category. Despite the large number of publications and their diversity, the present study identifies five main research areas, plus an additional sixth category for a number of new research papers that cannot be easily classified into the five areas. Within those categories, up to twenty-five different themes are recognized. A number of research gaps are singled out within each of these areas of specialization, in order to induce new ways and perspectives in the entrepreneurial intention field of research that may be fruitful in filling these gaps.