Author
Minas N. Kastanakis
Bio: Minas N. Kastanakis is an academic researcher from ESCP Europe. The author has contributed to research in topics: Consumption (economics) & Conspicuous consumption. The author has an hindex of 8, co-authored 19 publications receiving 775 citations.
Papers
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TL;DR: In this article, the authors examined the impact of a number of psychological factors on consumers' propensity to engage in the “bandwagon” type of luxury consumption, and empirically confirmed a conceptual model of bandwagon consumption of luxury products.
388 citations
TL;DR: The authors examined the impact of various individual differences on consumers' propensity to engage in two distinct forms of conspicuous (publicly observable) luxury consumption behavior and empirically confirmed a conceptual model that shows that bandwagon and snobbish buying patterns underlie the more generic conspicuous consumption of luxuries.
249 citations
TL;DR: In this article, a review and conceptual analysis of the effects of culture on pre-behavioral processes (perception and cognition) is presented, highlighting a series of important perceptual and cognitive differences across cultures.
136 citations
TL;DR: In this paper, an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence was proposed to identify the most important determinants of consumers' support for the fair trade movement.
Abstract: Despite the reasonable explanatory power of existing models of consumers’ ethical decision making, a large part of the process remains unexplained. This article draws on previous research and proposes an integrated model that includes measures of the theory of planned behavior, personal norms, self-identity, neutralization, past experience, and attitudinal ambivalence. We postulate and test a variety of direct and moderating effects in the context of a large scale survey study in London, UK. Overall, the resulting model represents an empirically robust and holistic attempt to identify the most important determinants of consumers’ support for the fair-trade movement. Implications and avenues for further research are discussed.
60 citations
TL;DR: In this paper, the authors introduce a special section on reciprocal co-creation of stakeholder and brand identities, which is based on recent paradigmatic shifts from managerial to co-creative branding and from consumer to multi-stakeholder approaches in marketing.
55 citations
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Journal Article•
01 Jan 1999-Centre for Health Research; Faculty of Health; Institute of Health and Biomedical Innovation
TL;DR: In this article, the authors examined the combined effects of self-identity and social identity constructs on intention and behaviour, and examined the effect of selfidentity as a function of past experience of performing the behaviour.
Abstract: The aim of the present study was to examine further the role that self-identity plays in the theory of planned behaviour and, more specifically, to: (1) examine the combined effects of self-identity and social identity constructs on intention and behaviour, and (2) examine the effects of self-identity as a function of past experience of performing the behaviour. The study was concerned with the prediction of intention to engage in household recycling and reported recycling behaviour. A sample of 143 community residents participated in the study. It was prospective in design: measures of the predictors and intention were obtained at the first wave of data collection, whereas behaviour was assessed two weeks later. Selfidentity significantly predicted behavioural intention, a relationship that was not dependent on the extent to which the behaviour had been performed in the past. As expected, there was also evidence that the perceived norm of a behaviourally relevant reference group was related to behavioural intention, but only for participants who identified strongly with the group, whereas the relationship between perceived behavioural control (a personal factor) and intention was strongest for low identifiers.
955 citations
01 Aug 2005
344 citations
TL;DR: In this article, the authors present a review of the state of knowledge on luxury brand marketing and provide a new and usable definition of a luxury brand, based on the concept of "luxury brand".
280 citations
TL;DR: In this paper, the authors present Rethinking the MBA: Business Education at a Crossroads, a review of the state of the art in business education at a crossroads.
Abstract: (2011). Rethinking the MBA: Business Education at a Crossroads. The Journal of Higher Education: Vol. 82, No. 5, pp. 661-664.
224 citations
TL;DR: The authors reviewed the literature on masstige based marketing and analyzes the evolution of the "masstige strategy" with a focus on how this phenomenon evolved from conventional way of marketing premium brands.
215 citations