https://repository.upenn.edu/cgi/viewcontent.cgi?article=1099&context=mgmt_papers

The Business Model: Recent Developments and Future Research

Individualism and collectivism

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

This 1966 paperback edition of a publication which first appeared in 1963 has by now been widely reviewed as a worthy contribution to the sociological study of deviant behavior. Its current appearance as a paperback is a testimonial both to the quality of the work and to the prominence of deviant behavior in this generation. In general the author places deviance in perspective, identifies types of deviant behavior, considers the role of rule makers and enforcers, and some of the problems in studying deviance. In addition, he develops a sequential model of deviance relying on the concept of career, a concept originally developed in studies of occupations. In his study of a particular kind of deviance, the use of marihuana, the author posits and tests systematically an hypothesis about the genesis of marihuana use for pleasure. The hypothesis traces the sequence of changes in individual attitude

Outsiders Studies in the Sociology of Deviance.

The Rise of the Creative Class

The entrepreneur's business model: toward a unified perspective

The purpose of this paper is to critically explore the construct of entrepreneurial marketing (EM). This term is used as an integrative conceptualization that reflects such alternative perspectives as guerrilla marketing, radical marketing, expeditionary marketing, disruptive marketing and others. Seven core dimensions of EM are identified, and an underlying theoretical foundation based on resource advantage theory is proposed. A conceptual model is introduced of key factors surrounding the phenomenon of entrepreneurial marketing. Conclusions and implications are drawn for theory and practice, and priorities are proposed for continuing research.

Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives

Building on affective events theory (AET), an experiential perspective for conceptualizing entrepreneurship is introduced. As a “lived experience,” entrepreneurship represents a cumulative series o...

https://papers.ssrn.com/sol3/Delivery.cfm?abstractid=1987973

Framing the Entrepreneurial Experience

In recent years, the marketing literature has placed significant emphasis on market‐driving and proactive market‐driven behavior within firms in attempts to reconceptualize the meaning of “market o...

https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1540-627X.2007.00228.x

Understanding Market‐Driving Behavior: The Role of Entrepreneurship

While heavily emphasized within for-profit organizations, little is understood regarding the role of entrepreneurial leadership in the development, growth, and sustainability of non-profit enterprises. The fundamental logic of entrepreneurship is less apparent in this context given the social mission and multiple stakeholders involved. Building on findings regarding entrepreneurial orientation (EO) within for-profit organizations, a model of antecedents, correlates, and outcomes of entrepreneurship in non-profits is developed and tested. Emphasis is placed on the relationship between EO and the market orientation (MO) of the non-profit. The findings demonstrate that entrepreneurship has a legitimate role in non-profits, and the work climate can be designed to affect levels of entrepreneurship. Further, EO is associated with aspects of market orientation, but not with financial performance. Implications are drawn for theory and practice.

Minet Schindehutte

Papers

The entrepreneur's business model: toward a unified perspective

Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives

Framing the Entrepreneurial Experience

Understanding Market‐Driving Behavior: The Role of Entrepreneurship

Antecedents and Outcomes of Entrepreneurial and Market Orientations in a Non-profit Context: Theoretical and Empirical Insights