行銷硏究 : Marketing research

Arthur Chickering is Distinguished Professor of Higher Education at Memphis State University. On leave from the Directorship of the Center for the Study of Higher Education at Memphis State, he is Visiting Professor at George Mason University. Zelda Gamson is a sociologist who holds appointments at the John W. McCormack Institute of Public Affairs at the University of Massachusetts-Boston and in the Center for the Study of Higher and Postsecondary Education at the University of Michigan.

Seven Principles for Good Practice in Undergraduate Education: Faculty Inventory. Institutional Inventory.

https://cronfa.swan.ac.uk/Record/cronfa23853/Download/0023853-12012016103033.pdf

A generalised adoption model for services: A cross-country comparison of mobile health (m-health)

The acknowledged potential of using mobile phones for improving healthcare in low-resource environments of developing countries has yet to translate into significant mHealth policy investment. The low uptake of mHealth in policy agendas may stem from a lack of evidence of the scalable, sustainable impact on health indicators. The mHealth literature in low- and middle-income countries reveals a burgeoning body of knowledge; yet, existing reviews suggest that the projects yield mixed results. This article adopts a stage-based approach to understand the varied contributions to mHealth research. The heuristic of inputs-mechanism-outputs is proposed as a tool to categorize mHealth studies. This review (63 articles comprising 53 studies) reveals that mHealth studies in developing countries tend to concentrate on specific stages, principally on pilot projects that adopt a deterministic approach to technological inputs (n = 32), namely introduction and implementation. Somewhat less studied were research designs that demonstrate evidence of outputs (n = 15), such as improvements in healthcare processes and public health indicators. The review finds a lack of emphasis on studies that provide theoretical understanding (n = 6) of adoption and appropriation of technological introduction that produces measurable health outcomes. As a result, there is a lack of dominant theory, or measures of outputs relevant to making policy decisions. Future work needs to aim for establishing theoretical and measurement standards, particularly from social scientific perspectives, in collaboration with researchers from the domains of information technology and public health. Priorities should be set for investments and guidance in evaluation disseminated by the scientific community to practitioners and policymakers.

https://dr.ntu.edu.sg/bitstream/10356/102310/2/mHealth%20Adoption%20in%20Low-Resource%20Environments%20A%20Review%20of%20the%20Use%20of%20Mobile%20Healthcare%20in%20Developing%20Countries.pdf

mHealth Adoption in Low-Resource Environments: A Review of the Use of Mobile Healthcare in Developing Countries

The paradigm of wellness mobiles will enable health-care professionals to have access to comprehensive real-time patient data at the point of care and anywhere there is cellular network coverage. More importantly, users can continuously and frequently track their health on the go and receive real-time user assistance when needed to alter their lifestyles. Recently, there has been a growing interest in developing proactive wellness products and health-related smartphone applications. However, developing quantifiable measures of wellness for continuous tracking and designing compliant-monitoring systems is quite challenging. This article motivates future research in this emerging field by presenting a ringside view of the recent developments and trends favoring this technology and the challenges facing the next generation of telemedicine.

From Mobile Phones to Personal Wellness Dashboards

The potential benefit of mobile and wireless information technology for healthcare service delivery, improving patient safety and reducing cost is increasingly recognized and emphasized. To contributing to the knowledge about critical factors determining the success of mobile health (m-Health) solutions, this study researched the driving force for the advancement of m-health solutions. The current advancement of m-health was reviewed. The challenges for developing and deploying m-health applications were addressed. The paper concluded in suggesting the most critical factor for the success of m-health. The method used for the study was literature research, market scan and analysis.

/pdf/the-challenges-for-the-adoption-of-m-health-30nl72fk4f.pdf

The Challenges for the Adoption of M-Health

While many electronic commerce (e-commerce) systems have been successfully adopted in businesses across a number of different industries, a significant number have failed, especially in small and medium enterprises (SMEs). It is therefore necessary to explore new methods to describe and measure e-commerce success from a business perspective.

Using the fifteen critical success factors (CSFs) obtained from previous works as a foundation, this continuing research explored an EBS Management Model categorised into five components including Marketing, Management Support & Customer Acceptance, Web Site Effectiveness & Cost, Managing Change, and Knowledge & Skills. Further research is needed to determine the weighting of these CSFs and components as a yardstick so that this EBS Management Model, as an established practical model, can be adopted by business managers for the pursuit of e-commerce success, and assist service industry SMEs in effectively adopting e-commerce systems using a business-focused approach.

The EBS management model: an effective measure of e-commerce satisfaction in SMEs in the service industry from a management perspective

For the last ten years, while many e-commerce systems have been successfully adopted in businesses across different industries, a significant numbers have failed, especially in Small to Medium Enterprises (SMEs). To date, no detailed academic or industry studies have been found in the field of business satisfaction with e-commerce systems. This research aims to develop an effective measure of e-commerce success from a business point of view, termed E commerce Business Satisfaction (EBS). This paper also describes the existing knowledge on satisfaction with e-commerce systems, and provides a research model for analysing EBS based on Gide and Wu's proposed EBS model.

A study for establishing E-commerce Business Satisfaction model to measure e-commerce success in SMEs

Although China’s economy continues to grow rapidly over the last decade, some researchers have been aware that China has had to develop its service sector if China wants to sustain this growth. However, researches on the electronic commerce (e-commerce) adoption in China’s service industries are still lacking and are limited so far. In literature review, few works discuss e-commerce adoption by measuring web site usability / web usability.This paper reviews the research on China’s small and medium enterprises (SMEs), and highlights the challenges for developing and adopting e-commerce in China’s service SMEs. This research surveyed 494 of China’s service SME websites, and found that (1) most of China’s service SMEs are still at the early stage of adopting e-commerce; (2) there is an obvious e-commerce divide between Eastern China and Western China; (3) there is an existing positive relation between GDP per person and e-commerce adoption. This paper suggests that there is a need to select more sampling cities and make further research for justifying the above findings. Finally, this research concludes that web usability is the core of e-commerce adoption, and recommends the promotion of web usability as an effective strategy in further strategic development for China’s service SMEs adopting e-commerce. This research believes that China’s service sector adopting e-commerce might promote them up to the global level and stay competitive, which might further benefit the growth of China’s economy immensely.

/pdf/e-commerce-adoption-in-china-s-service-smes-a-study-from-web-aaqalaqajo.pdf

Mingxuan Wu

Papers

The Challenges for the Adoption of M-Health

The EBS management model: an effective measure of e-commerce satisfaction in SMEs in the service industry from a management perspective

A study for establishing E-commerce Business Satisfaction model to measure e-commerce success in SMEs

E-commerce Adoption in China's Service SMEs: a Study from Web Usability Perspective

The influence of internationalisation of higher education: A China's study