Moez Limayem

Bio: Moez Limayem is an academic researcher from University of South Florida. The author has contributed to research in topics: Continuance & Metaverse. The author has an hindex of 32, co-authored 111 publications receiving 7827 citations. Previous affiliations of Moez Limayem include City University of Hong Kong & University of Hong Kong.

How habit limits the predictive power of intention: the case of information systems continuance

Abstract: Past research in the area of information systems acceptance has primarily focused on initial adoption under the implicit assumption that IS usage is mainly determined by intention. While plausible in the case of initial IS adoption, this assumption may not be as readily applicable to continued IS usage behavior since it ignores that frequently performed behaviors tend to become habitual and thus automatic over time. This paper is a step forward in defining and incorporating the "habit" construct into IS research. Specifically, the purpose of this study is to explore the role of habit and its antecedents in the context of continued IS usage. Building on previous work in other disciplines, we define habit in the context of IS usage as the extent to which people tend to perform behaviors (use IS) automatically because of learning. Using recent work on the continued usage of IS (IS continuance), we have developed a model suggesting that continued IS usage is not only a consequence of intention, but also of habit. In particular, in our research model, we propose IS habit to moderate the influence of intention such that its importance in determining behavior decreases as the behavior in question takes on a more habitual nature. Integrating past research on habit and IS continuance further, we suggest how antecedents of behavior/behavioral intention as identified by IS continuance research relate to drivers of habitualization. We empirically tested the model in the context of voluntary continued WWW usage. Our results support the argument that habit acts as a moderating variable of the relationship between intentions and IS continuance behavior, which may put a boundary condition on the explanatory power of intentions in the context of continued IS usage. The data also support that satisfaction, frequency of past behavior, and comprehensiveness of usage are key to habit formation and thus relevant in the context of IS continuance behavior. Implications of these findings are discussed and managerial guidelines presented.

Measuring System Usage: Implications for IS Theory Testing

Abstract: There is widespread agreement among researchers that system usage, defined as the utilization of information technology IT by individuals, groups, or organizations, is the primary variable through which IT affects white collar performance. Despite the number of studies targeted at explaining system usage, there are crucial differences in the way the variable has been conceptualized and operationalized. This wide variation of system usage measures hinders the efforts of MIS researchers to compare findings across studies, thus impeding the accumulation of knowledge and theory in this area. The purpose of this paper is to address conceptual as well as methodological issues related to measuring system usage. First, via LISREL measurement modeling techniques, we compare subjective and objective measures of system usage, namely, self-reported versus computer-recorded measures. Next, using a modified form of Davis' Technology Acceptance Model TAM as a nomological net, we test the nomological validity of these system usage constructs and measures. Results of the LISREL measurement and nomological net analysis suggest that system usage should be factored into self-reported system usage and computer-recorded system usage. Contrary to expectations, these constructs do not appear to be strongly related to each other. Moreover, while self-reported measures of system usage are related to self-reported measures of TAM independent variables, objective, computer-recorded measures show distinctly weaker links. In the face of such counter-evidence, it is tempting to argue that research that has relied on subjective measures of system usage for example, research confirming TAM may be artifactual. There are several alternative explanations, though, that maintain the integrity of TAM and studies that measure system usage subjectively. These alternative explanations suggest directions for further research as well as new approaches to measurement.

What makes consumers buy from Internet? A longitudinal study of online shopping

Abstract: The objective of this study is to investigate the factors affecting online shopping. A model explaining the impact of different factors on online shopping intentions and behavior is developed based on the theory of planned behavior. The model is then tested empirically in a longitudinal study with two surveys. Data collected from 705 consumers indicate that subjective norms, attitude, and beliefs concerning the consequences of online shopping have significant effects on consumers' intentions to buy online. Behavioral control and intentions significantly influenced online shopping behavior. The results also provide strong support for the positive effects of personal innovativeness on attitude and intentions to shop online. The implications of the findings for theory and practice are discussed.

Force of Habit and Information Systems Usage: Theory and Initial Validation

Abstract: Over the last two decades, information systems (IS) research has primarily focused on people’s conscious (intentional) behavior when trying to explain and predict IS usage. Consequently, almost no research has investigated the potential importance of subconscious (automatic) behaviors, also known as habits. This study represents a first step toward validating the idea that one can add explanatory power to a behavioral model such as Ajzen’s [1985] theory of planned behavior (TPB) by including the habit construct. We conducted a two-stage questionnaire-based survey involving two different groups of students who had access to a sophisticated internet-based communication tool (IBCT). These data were used to test a behavioral model integrating theoretical constructs of TPB and a relevant subset of Triandis’ [1980] behavioral framework. Our findings highlight the importance of considering both conscious (intentions) and subconscious (habits) factors in explaining usage behavior. Furthermore, we share our observations about antecedents of IBCT usage in the educational context. Implications for practice and research are discussed.

User acceptance of information technology: toward a unified view

Abstract: Information technology (IT) acceptance research has yielded many competing models, each with different sets of acceptance determinants. In this paper, we (1) review user acceptance literature and discuss eight prominent models, (2) empirically compare the eight models and their extensions, (3) formulate a unified model that integrates elements across the eight models, and (4) empirically validate the unified model. The eight models reviewed are the theory of reasoned action, the technology acceptance model, the motivational model, the theory of planned behavior, a model combining the technology acceptance model and the theory of planned behavior, the model of PC utilization, the innovation diffusion theory, and the social cognitive theory. Using data from four organizations over a six-month period with three points of measurement, the eight models explained between 17 percent and 53 percent of the variance in user intentions to use information technology. Next, a unified model, called the Unified Theory of Acceptance and Use of Technology (UTAUT), was formulated, with four core determinants of intention and usage, and up to four moderators of key relationships. UTAUT was then tested using the original data and found to outperform the eight individual models (adjusted R2 of 69 percent). UTAUT was then confirmed with data from two new organizations with similar results (adjusted R2 of 70 percent). UTAUT thus provides a useful tool for managers needing to assess the likelihood of success for new technology introductions and helps them understand the drivers of acceptance in order to proactively design interventions (including training, marketing, etc.) targeted at populations of users that may be less inclined to adopt and use new systems. The paper also makes several recommendations for future research including developing a deeper understanding of the dynamic influences studied here, refining measurement of the core constructs used in UTAUT, and understanding the organizational outcomes associated with new technology use.

A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

Abstract: The present research develops and tests a theoretical extension of the Technology Acceptance Model (TAM) that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. The extended model, referred to as TAM2, was tested using longitudinal data collected regarding four different systems at four organizations ( N = 156), two involving voluntary usage and two involving mandatory usage. Model constructs were measured at three points in time at each organization: preimplementation, one month postimplementation, and three months postimplementation. The extended model was strongly supported for all four organizations at all three points of measurement, accounting for 40%--60% of the variance in usefulness perceptions and 34%--52% of the variance in usage intentions. Both social influence processes (subjective norm, voluntariness, and image) and cognitive instrumental processes (job relevance, output quality, result demonstrability, and perceived ease of use) significantly influenced user acceptance. These findings advance theory and contribute to the foundation for future research aimed at improving our understanding of user adoption behavior.

The DeLone and McLean Model of Information Systems Success: A Ten-Year Update

Abstract: Ten years ago, we presented the DeLone and McLean Information Systems (IS) Success Model as a framework and model for measuring the complex-dependent variable in IS research. In this paper, we discuss many of the important IS success research contributions of the last decade, focusing especially on research efforts that apply, validate, challenge, and propose enhancements to our original model. Based on our evaluation of those contributions, we propose minor refinements to the model and propose an updated DeLone and McLean IS Success Model. We discuss the utility of the updated model for measuring e-commerce system success. Finally, we make a series of recommendations regarding current and future measurement of IS success.

Trust and TAM in online shopping: an integrated model

Abstract: A separate and distinct interaction with both the actual e-vendor and with its IT Web site interface is at the heart of online shopping Previous research has established, accordingly, that online purchase intentions are the product of both consumer assessments of the IT itself-specifically its perceived usefulness and ease-of-use (TAM)-and trust in the e-vendor But these perspectives have been examined independently by IS researchers Integrating these two perspectives and examining the factors that build online trust in an environment that lacks the typical human interaction that often leads to trust in other circumstances advances our understanding of these constructs and their linkages to behavior Our research on experienced repeat online shoppers shows that consumer trust is as important to online commerce as the widely accepted TAM use-antecedents, perceived usefulness and perceived ease of use Together these variable sets explain a considerable proportion of variance in intended behavior The study also provides evidence that online trust is built through (1) a belief that the vendor has nothing to gain by cheating, (2) a belief that there are safety mechanisms built into the Web site, and (3) by having a typical interface, (4) one that is, moreover, easy to use