Mohd Shoki Md Ariff

Bio: Mohd Shoki Md Ariff is an academic researcher from Universiti Teknologi Malaysia. The author has contributed to research in topics: The Internet & Total quality management. The author has an hindex of 11, co-authored 50 publications receiving 815 citations.

Consumers perception, purchase intention and actual purchase behavior of organic food products

Abstract: The green concept and the developing of organic food are still in the infant stage in Malaysia. Therefore, there is a need to gain knowledge about the consumer’s behavior towards organic food products. Specifically, this study attempts to examine consumer’s perception, purchase intentions and actual purchase behavior and the interrelationship between them in the context of organic food products. Based on the Theory of Planned Behavior, the five steps of consumer decision making process and previous researches on organic foods , 18 items of four dimensions were constructed to measure the consumer’s perception towards organic food, 6 items were used to measure their purchase intention and six items were engaged to determine the actual purchase behavior of consumers. Data was collected in supermarkets and surrounding areas in the district of Kluang, Johor, Malaysia. A total of 288 completed questionnaires were gathered, representing 96% response rate, using convenient sampling method. The result indicated that intention to purchase organic food was significantly influenced by the consumer’s perception of safety, health, environmental factors and animal welfare of the products. Surprisingly, there was no significant effect of consumers’ perceived quality of organic food products on their intention to purchase the products. Actual purchase behavior of organic food products was significantly affected by the purchase intention of the products. Significant means differences were observed in the purchase intention of organic food products according to the respondents’ gender, age, income level, education level and residence area. Theoretically, this study supported the view of consumers’ perception towards organic food products will influence their behavioral intention and then lead to the actual purchase of the products. The findings proposed useful information to organic marketers to help them develop effective marketing strategies to convince organic-concerned segment to purchase the organic food products and to enhance the pro-environmental purchasing behavior in Malaysia.

Consumer perceived risk, attitude and online shopping behaviour; empirical evidence from Malaysia

Abstract: The development of e-commerce has increased the popularity of online shopping worldwide. In Malaysia, it was reported that online shopping market size was RM1.8 billion in 2013 and it is estimated to reach RM5 billion by 2015. However, online shopping was rated 11th out of 15 purposes of using internet in 2012. Consumers' perceived risks of online shopping becomes a hot topic to research as it will directly influence users' attitude towards online purchasing, and their attitude will have significant impact to the online purchasing behaviour. The conceptualization of consumers' perceived risk, attitude and online shopping behaviour of this study provides empirical evidence in the study of consumer online behaviour. Four types of risks – product risk, financial, convenience and non-delivery risks – were examined in term of their effect on consumers' online attitude. A web-based survey was employed, and a total of 300 online shoppers of a Malaysia largest online marketplace participated in this study. The findings indicated that product risk, financial and non-delivery risks are hazardous and negatively affect the attitude of online shoppers. Convenience risk was found to have positive effect on consumers' attitude, denoting that online buyers of this site trusted the online seller and they encountered less troublesome with the site. It also implies that consumers did not really concern on non-convenience aspect of online shopping, such as handling of returned products and examine the quality of products featured in the online seller website. The online buyers' attitude was significantly and positively affects their online purchasing behaviour. The findings provide useful model for measuring and managing consumers' perceived risk in internet-based transaction to increase their involvement in online shopping and to reduce their cognitive dissonance in the e-commerce setting.

Critical Success Factors of Total Quality Management Implementation In Higher Education Institution: A Review

Abstract: This paper determines the research area of critical success factors of total quality management (TQM) implementation in higher education institutions which has potential to be explored and generate new knowledge, to improve the total quality management practices and outcome especially in higher education institutions. This paper has reviewed all the literature which is relevant to critical success factors of total quality management (TQM) and its implementation in various areas. The review is focused on the implementations, the impacts on the organization’s performance and the encouraged indicators to the adoption of total quality management (TQM) in the organization. This study concludes the critical success factors of total quality management (TQM) and its implementation in higher education institutions. Because of lack of identified reason, many organizations do not adopt TQM approach into their organization. However, certain organization and institutions already indentified the benefits from TQM implementations on their organization performance and they believe this approach could give them a chance to achieving their goals. The findings of this paper are a proposed conceptual model which consists of TQM critical success factors implementation and its impact of higher education institutions performance.

Service quality perception and customer satisfaction in Islamic banks of Pakistan: the modified SERVQUAL model

Abstract: The aim of this study is to measure the relationship between service quality and customer satisfaction among the customers of Pakistani Islamic banks. This study employed a modified SERVQUAL model by introducing a unique dimension of compliance in the context of service industry. A self-administered questionnaire-based field survey was conducted with the help of modified SERVQUAL dimensions. Data were gathered from 450 walk-in customers of Islamic bank. The sample data were statistically analysed through exploratory factor analysis followed by confirmatory factor analysis (CFA) and structural equation modelling (SEM) analysis to determine the service quality perception and customer satisfaction. Namely, CFA is used in order to test the model validity, while SEM is used for testing the impact of different service quality dimensions on customer satisfaction. Results revealed that the multidimensional service quality scale is positively and significantly associated with the unidimensional scale of customer s...