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Moniek Buijzen

Researcher at Erasmus University Rotterdam

Publications -  127
Citations -  5091

Moniek Buijzen is an academic researcher from Erasmus University Rotterdam. The author has contributed to research in topics: Persuasion & Psychological intervention. The author has an hindex of 35, co-authored 115 publications receiving 4260 citations. Previous affiliations of Moniek Buijzen include Lancaster University & Radboud University Nijmegen.

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Reconsidering Advertising Literacy as a Defense Against Advertising Effects

TL;DR: The authors argue that children primarily process advertising under conditions of low elaboration and are unlikely to use their advertising knowledge as a critical defense, and that children's ability to use advertising knowledge will be further limited by their immature executive functioning and emotion regulation abilities.
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Introducing the PCMC Model: An Investigative Framework for Young People's Processing of Commercialized Media Content

TL;DR: An integrated model of young people's persuasion processing, adopting a developmental perspective on adult persuasion models is introduced and how communication can predict persuasion processing is theorized, based on a limited capacity information processing approach.
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Parental Mediation of Undesired Advertising Effects

TL;DR: This paper investigated the effectiveness of various types of parental mediation of three potentially undesired effects of television advertising and found that active advertising mediation and concept-oriented consumer communication were most effective in reducing the effects of advertising.
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Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames

TL;DR: In this paper, the effects of three factors typically associated with advergames: brand prominence, game involvement, and (limited) persuasion knowledge on cognitive and affective responses were examined.
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The Unintended Effects of Television Advertising A Parent-Child Survey

TL;DR: The findings show that advertising is positively and directly related to children's purchase requests and materialism and positively, though indirectly (mediated by advertising-induced purchase requests), related to family conflict, disappointment, and life dissatisfaction.