Author
Muhammad Ashfaq
Other affiliations: University of Lahore, Dongbei University of Finance and Economics
Bio: Muhammad Ashfaq is an academic researcher from Shenzhen University. The author has contributed to research in topics: Business & Structural equation modeling. The author has an hindex of 5, co-authored 14 publications receiving 107 citations. Previous affiliations of Muhammad Ashfaq include University of Lahore & Dongbei University of Finance and Economics.
Topics: Business, Structural equation modeling, Marketing, Mediation, Purchasing
Papers
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TL;DR: Analysis of data collected from 370 actual chatbot users reveals that information quality and service quality positively influence consumers’ satisfaction, and that perceived enjoyment, perceived usefulness, and perceived ease of use are significant predictors of continuance intention toward chatbot-based customer service.
210 citations
TL;DR: In this article, the authors investigated whether green thinking and green altruism directly predict green purchasing intention, and how green intrinsic and extrinsic motivations can explain these relationships, and they found that both of these factors have a substantial impact on green buying intention.
70 citations
62 citations
TL;DR: In this paper, the effect of social media usage and browsing on sustainable purchasing attitude, the underlying mechanism, and the boundary condition was analyzed using structural equation modeling, and it was shown that trust in social media and perceived environmental effectiveness significantly moderate the relationships.
55 citations
TL;DR: The trend to shop secondhand products (SHPs) is accelerating owing to a substantial interest of customers particularly toward online shopping of SHPs as discussed by the authors, drawing on the expectation-confirmation model.
Abstract: The trend to shop secondhand products (SHPs) is accelerating owing to a substantial interest of customers particularly toward online shopping of SHPs. Drawing on the expectation–confirmation model ...
51 citations
Cited by
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01 Nov 2000
TL;DR: This study introduces playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance and extends and empirically validate the Technology Acceptance Model (TAM) for the WWW context.
Abstract: Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. # 2001 Elsevier Science B.V. All rights reserved.
360 citations
TL;DR: Analysis of data collected from 370 actual chatbot users reveals that information quality and service quality positively influence consumers’ satisfaction, and that perceived enjoyment, perceived usefulness, and perceived ease of use are significant predictors of continuance intention toward chatbot-based customer service.
210 citations
Proceedings Article•
01 Jan 2006TL;DR: In this paper, the authors report on a study that attempts to expand the set of post-adoption beliefs in the expectation-confirmation model (ECM) in order to extend the application of the ECM beyond an instrumental focus.
Abstract: The expectation-confirmation model (ECM) of IT continuance is a model for investigating continued information technology (IT) usage behavior. This paper reports on a study that attempts to expand the set of post-adoption beliefs in the ECM, in order to extend the application of the ECM beyond an instrumental focus. The expanded ECM, incorporating the post-adoption beliefs of perceived usefulness, perceived enjoyment and perceived ease of use, was empirically validated with data collected from an on-line survey of 811 existing users of mobile Internet services. The data analysis showed that the expanded ECM has good explanatory power (R 2 = 57.6% of continued IT usage intention and R 2 = 67.8% of satisfaction), with all paths supported. Hence, the expanded ECM can provide supplementary information that is relevant for understanding continued IT usage. The significant effects of post-adoption perceived ease of use and perceived enjoyment signify that the nature of the IT can be an important boundary condition in understanding the continued IT usage behavior. At a practical level, the expanded ECM presents IT product/service providers with deeper insights into how to address IT users' satisfaction and continued patronage.
176 citations
TL;DR: In this article, the authors studied the role of psychological anthropomorphic characteristics, perceived empathy, and interaction quality in the acceptance of AI devices in the service industry and found that anthropomorphic features alone do not influence acceptance and trust towards AI devices.
159 citations