Nathan Jurgenson

Bio: Nathan Jurgenson is an academic researcher from University of Maryland, College Park. The author has contributed to research in topics: Augmented reality & Publicity. The author has an hindex of 10, co-authored 22 publications receiving 2570 citations.

Production, Consumption, Prosumption The nature of capitalism in the age of the digital ‘prosumer’

Abstract: This article deals with the rise of prosumer capitalism. Prosumption involves both production and consumption rather than focusing on either one (production) or the other (consumption). It is maintained that earlier forms of capitalism (producer and consumer capitalism) were themselves characterized by prosumption. Given the recent explosion of user-generated content online, we have reason to see prosumption as increasingly central. In prosumer capitalism, control and exploitation take on a different character than in the other forms of capitalism: there is a trend toward unpaid rather than paid labor and toward offering products at no cost, and the system is marked by a new abundance where scarcity once predominated. These trends suggest the possibility of a new, prosumer, capitalism.

The Coming of Age of the Prosumer

Abstract: This essay provides an introduction to prosumption, the topic of this special double issue of American Behavioral Scientist. The term prosumption was coined by Alvin Toffler in 1980 and refers to a...

Context collapse: theorizing context collusions and collisions

Abstract: The collapsing of social contexts together has emerged as an important topic with the rise of social media that so often blurs the public and private, professional and personal, and the many different selves and situations in which individuals find themselves. Academic literature is starting to address how the meshing of social contexts online has many potentially beneficial as well as problematic consequences. In an effort to further theorize context collapse, we draw on this literature to consider the conditions under which context collapse occurs, offering key conceptual tools with which to address these conditions. Specifically, we distinguish two different types of context collapse, splitting collapse into context collusions and context collisions. The former is an intentional collapsing of contexts, while the latter is unintentional. We further examine the ways in which both technological architectures and agentic user practices combine to facilitate and mitigate the various effects of collapsing co...

When Atoms Meet Bits: Social Media, the Mobile Web and Augmented Revolution

Abstract: The rise of mobile phones and social media may come to be historically coupled with a growing atmosphere of dissent that is enveloping much of the globe. The Arab Spring, UK Riots, Occupy and many other protests and so-called “flash-mobs” are all massive gatherings of digitally-connected individuals in physical space; and they have recently become the new normal. The primary role of technology in producing this atmosphere has, in part, been to effectively link the on and the offline. The trend to view these as separate spaces, what I call “digital dualism”, is faulty. Instead, I argue that the digital and physical enmesh to form an “augmented reality”. Linking the power of the digital–creating and disseminating networked information–with the power of the physical–occupying geographic space with flesh-and-blood bodies–is an important part of why we have this current flammable atmosphere of augmented revolution.

Image based tracking in augmented reality systems

Abstract: Systems and methods for image based location estimation are described. In one example embodiment, a first positioning system is used to generate a first position estimate. A set of structure facade data describing one or more structure facades associated with the first position estimate is then accessed. A first image of an environment is captured, and a portion of the image is matched to part of the structure facade data. A second position is then estimated based on a comparison of the structure facade data with the portion of the image matched to the structure facade data.

Human Nature and the Social Order

Abstract: “WHAT can men do, what do they do, and what do they want to do ?”—these are the uestions that Prof. Thorndike seeks to answer in a very comprehensive and elaborate treatise. His undertaking is inspired by the belief that man has the possibility of almost complete control of his fate if only he will be guided by science, and that his failures are attributable to ignorance or folly. The main approach is through biological psychology, but all the social sciences are appealed to and utilized in an effort to deal with the human problem as a whole. The relative immaturity of the sciences dealing with man is continually stressed, but it is claimed that they provide a body of facts and principles which are “far above zero knowledge”, and that even now they are capable of affording valuable guidance in the shaping of public policy. Human Nature and the Social Order By E. L. Thorndike. Pp. xx + 1020. (New York: The Macmillan Company, 1940.) 18s. net.

The Net Delusion: The Dark Side of Internet Freedom

Abstract: The Net Delusion: The Dark Side of Internet Freedom by Evgeny Morozov New York: Public Affairs, 2011 409 pages $16.99 [ILLUSTRATION OMITTED] In January 2010, Secretary of State Hillary Clinton gave a highly touted speech on Internet freedom in which she stated, "The freedom to connect is like the freedom of assembly, only in cyberspace. It allows individuals to get online, come together, and hopefully cooperate. Once you're on the Internet, you don't need to be a tycoon or a rock star to have a huge impact on society." Evgeny Morozov, in his book The Net Delusion, takes great issue with the implication, however, that the so-called "Arab Spring" and "Twitter Revolution" were caused by unfettered access to the Internet. Instead, Morozov, a research academic, provides a cautionary tale about what he argues is any attempt to establish a monocausal relationship to meaningful political change (especially when that single focus is information technology). The book opens with a discussion of cyber-utopianism and Internet-centrism--mind-sets that focus on the positive "emancipatory" aspects of Internet communication while ignoring the downsides. The argument throughout centers on nation-state policy, or lack thereof, that attacks the "wicked" problem of authoritarianism by, as a colleague of mine has dubbed it, "wiring the world." Morozov, expectantly, but importantly, cites the hedonistic world portrayed by Huxley and the "Big Brother" world of Orwell to consider both the proactive and reactive approaches to Internet freedom by authoritarian regimes. Interestingly, he notes that there is often a mix of both. Such regimes certainly use the anonymity and openness of the Internet to spy on their people and shutdown undesirable sites. But there is also a subtle approach that belies the jackboot on the keyboard methodology. While China may be known more for suppressing the Internet and for employing the masses to counter antiregime rhetoric, Russia imposes no formal Internet censorship. It relies on entertainment (porn is specifically cited) to soothe the masses, assuming that given options for political discourse and anything else, most opt for "anything else." Hitler would understand. And in nations where freedom is not widely understood from a western perspective, any bit of additional mindless diversion may be viewed as liberty by the populace. Perhaps most importantly, Morozov rails against social media determinism as driving the end of authoritarianism, labeling it "an intellectually impoverished, lazy way to study the past, understand the present, and predict the future." He does not dismiss the value of Facebook and Twitter to quickly mobilize like-minded individuals. He notes as well that the development of that very like-mindedness is complex and potentially can be manipulated by authoritarian governments using the same Internet freedom. …

Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

Abstract: The notion of self-branding has drawn myriad academic responses over the last decade. First popularised in a provocative piece published in Fast Company, self-branding has been criticised by some o...