Navin Kumar

Bio: Navin Kumar is an academic researcher from VIT University. The author has contributed to research in topics: Ultimate tensile strength & Social cognitive theory. The author has an hindex of 3, co-authored 8 publications receiving 23 citations.

Feminism in advertising: irony or revolution? A critical review of femvertising

Abstract: There is an increasing presence of ‘femvertising’ in the media; an advertising style that highlights women’s talents, centers themes on pro-woman messaging and counters stereotyping. However, no sy...

Does Father Involvement Influence the Affect, Language Acquisition, Social Engagement and Behavior in Young Autistic Children? an Early Intervention Study

Abstract: The present study adopts a randomized experimental design to evaluate the impact of a father-mediated therapy to improve the play skills, affect, language, social skills and behavior among 30 clinically diagnosed autistic children at the age of 3-5 years. Standardized inventories such as, The Play Based Observation (PBO), The Griffiths Mental Developmental Scales (GMDS), The Vineland Social Maturity Scale (VSMS) and the Rendel Shorts Questionnaire were administered pre and post intervention. A special program that involved fathers in the caregiving and nurturing processes of these children was designed and implemented for 6 months after which the children were reassessed. Prior to the intervention, deficits in play skills and developmental delays across expressive and receptive language were observed. Scores on the Vineland Social Maturity Scale and the Rendel Shorts revealed behavioral mar­kers. Post intervention, we noticed significant differences in the play, language acquisition, social engagement and behavior in the treatment group in comparison to the control group. The results suggested that father-me­diated therapeutic involvement significantly has proven to positively foster development in young autistic children and this is an important impli­cation for practitioners in developing early inter­vention programs.

Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality

Abstract: This study examined the potential for a new area of corporate social responsibility (CSR) washing: gender equality. Companies are increasingly recognized for advertisements promoting gender equality, termed “femvertisements.” However, it is unclear whether companies that win femvertising awards actually support women with an institutionalized approach to gender equality. A quantitative content analysis was performed assessing company leadership team listings, annual reports, CSR reports, and CSR websites of 61 US-based companies (31 award winners and 30 non-winning competitors) to compare the prevalence of internal and external gender-equality CSR activities of companies that have (versus have not) won femvertising awards. When controlling for number of employees and annual revenue, award-winning companies committed to more internal efforts that support women than non-award-winning companies. However, no significant differences were found in the number of external efforts or representation in female leadership between companies with and without award-winning femvertisements. Overall, a majority of award-winning companies (81%) engaged in less than ten of the possible 23 gender-equality CSR activities, suggesting these companies’ female empowerment commercials were often not in line with their broader CSR activities. While more research is needed in this area, we propose the term “fempower-washing” to describe CSR-washing in the context of gender equality.

A Critical Review of the Material Characteristics of Additive Manufactured IN718 for High-Temperature Application

Abstract: This paper reviews state of the art additive manufactured (AM) IN718 alloy intended for high-temperature applications. AM processes have been around for decades and have gained traction in the past five years due to the huge economic benefit this brings to manufacturers. It is crucial for the scientific community to look into AM IN718 applicability in order to see a step-change in production. Microstructural studies reveal that the grain structure plays a significant role in determining the fatigue lifespan of the material. Controlling IN718 respective phases such as the ϒ’’, δ and Laves phase is seen to be crucial. Literature reviews have shown that the mechanical properties of AM IN718 were very close to its wrought counterpart when treated appropriately. Higher homogenization temperature and longer ageing were recommended to dissolve the damaging phases. Various surface enhancement techniques were examined to find out their compatibility to AM IN718 alloy that is intended for high-temperature application. Laser shock peening (LSP) technology stands out due to the ability to impart low cold work which helps in containing the beneficial compressive residual stress it brings in a high-temperature fatigue environment.

#MeToo and beyond: inequality and injustice in marketing practice and academia

Abstract: By speaking up and fighting back, individually and collectively, we affirm and ensure that #MeToo is a strong and diverse movement, not simply a historical moment whose gains can be erased. From bo...

‘There is family tension, but they understand…’: familial and sibling relationships following the diagnosis of cerebral palsy in children in Ghana

Abstract: The challenges faced by parents raising children with cerebral palsy (CP) have been well explored in the literature. However, little attention has been paid to the experiences of parents raising ch...