N
Nicholas Reading
Researcher at Rio Tinto Group
Publications - 1
Citations - 28
Nicholas Reading is an academic researcher from Rio Tinto Group. The author has contributed to research in topics: Advertising campaign & Advertising research. The author has an hindex of 1, co-authored 1 publications receiving 28 citations.
Papers
More filters
Journal ArticleDOI
Effectiveness of telescopic advertisements delivered via personal video recorders
TL;DR: In this article, a study conducted in Australia examined the potential effectiveness of telescopic advertising by comparing it with two traditional advertising formats (the 30-second commercial and the long-format commercial).