Nikunj Kumar Jain

Bio: Nikunj Kumar Jain is an academic researcher from Institute of Management Technology, Ghaziabad. The author has contributed to research in topics: Business & Supply chain. The author has an hindex of 10, co-authored 23 publications receiving 276 citations. Previous affiliations of Nikunj Kumar Jain include Indian Institute of Management Indore & Fore School of Management.

Examining consumer-brand relationships on social media platforms

Abstract: The purpose of this paper is to examine how consumer-brand relationships affect brand loyalty and word of mouth when mediated by brand trust considering online brand communities on social media platforms.,A conceptual model is developed, depicting the impact of customer-brand relationships on brand loyalty and word of mouth via brand trust. The conceptual model is validated using partial least squares structural equation modeling and data for which are collected online through a structured questionnaire from a sample of 131 brand community members in North Capital Region of India.,Findings of the present study revealed that brand trust partially mediated between the involvement and commitment variables of customer-brand relationships, and brand loyalty and word of mouth. However, the link between satisfaction variable of customer-brand relationships, and brand loyalty and word of mouth via brand trust was found insignificant.,The present study provides novel insight to understand consumer-brand relationships on social media platforms.

Strategic framework towards measuring a circular supply chain management

Abstract: Sustainability issues on economic, environmental and social perspectives have drawn attention of environmentalists, ecologists and governments. In this context, circular economy provides an opportunity to transform waste into resources, reduction of production and consumption activities; and reduction of carbon footprints, all at the same time. The purpose of this paper is to develop a strategic framework for measuring circular supply chain management.,A grounded theory approach has been used to develop the strategic framework for circular supply chain management.,This study provides an integrative framework for studying, designing and evaluating circular supply chain management performance matrix.,A conceptual strategic framework has been proposed to measure the performance of circular supply chain management. Further empirical studies may be carried out to validate the framework.,The conceptual strategic framework provides key indicators for reducing material consumption, reducing waste, reducing carbon footprint and recycling opportunities throughout the supply chain. These may be utilized by practitioners for gaining competitive advantage.,This paper provides insights into development of circular supply chains that provides opportunities for cost reduction and securing competitive advantage for a business in the long run.

E-fulfillment dimensions and its influence on customers in e-tailing: a critical review

Abstract: Purpose The purpose of this paper is to understand the dimensions of the e-fulfillment process and its influence on customers in pure e-tailing; to classify the pertinent literature that has evolved over time addressing relevant managerial issues; and to identify the gaps between the practices prevalent in the e-fulfillment and those suggested by academicians to develop insights for future research. Design/methodology/approach A critical systemic literature review approach was used for the study with quantitative and qualitative analysis. Findings The authors identified seven dimensions of e-fulfillment in the literature on pure e-tailing: e-business quality, product quality, pricing, availability, timeliness, condition and ease of return and explored its linkages with shopping satisfaction and repurchase intention of customers in e-tailing. Research limitations/implications The study was skewed toward an empirical approach. The study does not include many of the analytical models in this space. Practical implications This study helps e-tailers, academicians and practitioners understand critical dimensions of e-fulfillment and its influence on customers in the pure e-tailing setting in order to design customer-centric e-fulfillment architecture. Originality/value The study identified seven dimensions of e-fulfillment in the literature and explored its influence on shopping satisfaction and repurchase intention of customers in pure e-tailing. This is the first compilation of standalone/isolated studies available in the literature to provide e-tailers and academicians meaningful insights into e-fulfillment in the pure e-tailing setting.

Construction and demolition waste (C&DW) in India: generation rate and implications of C&DW recycling

Abstract: Construction and demolition waste (C&DW) management is gaining attention from policy makers in India. This article estimates C&DW generation from urban building, rural building, and non-building se...

Impacts of Luxury Fashion Brand’s Social Media Marketing on Customer Relationship and Purchase Intention

Abstract: Luxury brands have always been fashion industry leaders, with admirable aesthetic value and innovative yet traditional business management. The brands...

Online relationship marketing

Abstract: Online interactions have emerged as a dominant exchange mode for companies and customers. Cultivating online relationships—defined as relational exchanges that are mediated by Internet-based channels—presents firms with challenges and opportunities. In lockstep with exponential advancements in computing technology, a rich and ever-evolving toolbox is available to relationship marketers to manage customer relationships online, in settings including e-commerce, social media, online communities, mobile, big data, artificial intelligence, and augmented reality. To advance academic knowledge and guide managerial decision making, this study offers a comprehensive analysis of online relationship marketing in terms of its conceptual foundations, evolution in business practice, and empirical insights from academic research. The authors propose an evolving theory of online relationship marketing, characterizing online relationships as uniquely seamless, networked, omnichannel, personalized, and anthropomorphized. Based on these five essential features, six tenets and 11 corresponding propositions parsimoniously predict the performance effects of the manifold online relationship marketing strategies.