Author
Niranjan Krishnamurthi
Bio: Niranjan Krishnamurthi is an academic researcher from Aaron Marcus and Associates, Inc.. The author has contributed to research in topics: Social network. The author has an hindex of 1, co-authored 1 publications receiving 51 citations.
Topics: Social network
Papers
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15 Jul 2009
TL;DR: The authors note and evaluate patterns of similarity and difference in the Website designs that seem to link social networking sites by culture dimensions.
Abstract: The techniques of cross-cultural analysis of Websites based on culture models are used to examine user-interface components (the metaphors, mental models, navigation, interaction, and appearance) of social networking sites in three countries. The authors note and evaluate patterns of similarity and difference in the Website designs that seem to link social networking sites by culture dimensions.
54 citations
Cited by
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TL;DR: Personal characteristics predicted SNS use in both cultures but were stronger predictors in an individualistic culture than in a collectivistic, consistent with the emphasis on self in the former and on family, friends and one's groups in the latter.
216 citations
TL;DR: Wang et al. as mentioned in this paper examined how companies use popular social network sites (SNSs) to facilitate dialogues with publics in two culturally distinct countries: China and the United States.
205 citations
TL;DR: Wang et al. as discussed by the authors studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the "Facebook of China".
Abstract: Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the “Facebook of China”). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. Furthermore, we presented evidence for the first time that users who are members of both online cultures flexibly switch and adapt their in-group sharing behaviors in response to the online community in which they are: They perform more benevolent in-group sharing when they participate in the Renren community and less so when they participate in the Facebook community. We discussed both the theoretical and methodological implications of the current research.
132 citations
TL;DR: The present study contributes to the continuing discussion about why and how people engage in SNSs from different nations' cultures, especially after the critical roles of S NSs in so-called Arab Spring.
109 citations
TL;DR: In this article, the authors examine cultural differences in the use of communication appeals on corporate pages of leading social network sites in two culturally distinct countries, China and the USA, and employ a content analysis to identify cultural orientations observed in communication appeals of the corporate pages on leading SNSs in China (Renren) and USA (Facebook).
Abstract: Purpose – Social network sites (SNSs) have been recognized as an important marketing communication tool for marketers to connect with today's internet‐savvy consumers. At the same time, the popularity of SNSs has become a worldwide phenomenon with the rise of many local SNSs. The purpose of this paper is to examine cultural differences in the use of communication appeals on corporate pages of leading SNSs in two culturally distinct countries, China and the USA.Design/methodology/approach – The study employs a content analysis to identify cultural orientations observed in communication appeals of the corporate pages on leading SNSs in China (Renren) and the USA (Facebook).Findings – Appeals to interdependence, popularity, high social status, luxury, emotions, and symbolic association are more frequently used in societies with a more collectivistic, greater power distance, and high‐context culture such as in China; whereas appeals to individuality and hedonism are more frequently used in an individualistic ...
59 citations