In many developed economies, changing demographics and economic conditions have given rise to increasingly competitive labour markets, where competition for good employees is strong. Consequently, strategic investments
in attracting suitably qualified and skilled employees are recommended. One such strategy is employer branding. Employer branding in the context of recruitment is the package of psychological, economic, and functional benefits
that potential employees associate with employment with a particular company. Knowledge of these perceptions can help organisations to create an attractive and competitive employer brand. Utilising information economics and signalling theory, we examine the nature and consequences of employer branding. Depth interviews reveal that job seekers evaluate: the attractiveness of employers based on any previous direct work experiences with the employer or in the sector; the clarity, credibility, and consistency of the potential employers’ brand signals; perceptions of the employers’ brand investments; and perceptions of the employers’ product or service brand portfolio.

Employer branding : strategic implications for staffrecruitment

Due to a tight labour market, some Western organisations are now looking for new ways to attract highly qualified applicants. This paper examines the influence of the corporate image and the company employment image on the application intentions of graduate business students. We begin by investigating the dimensional composition of these images, both by literature search and empirically. Second, we determine their influence on the application intentions. The intermediary role of information use will also receive attention. Our results show that both types of images have independent significant positive effects on the intentions to apply and are thus important and valuable tools on the labour market, although strongly different.

The Role of Corporate Image and Company Employment Image in Explaining Application Intentions

The article reviews the book “Organizational Entry: Recruitment, Selection, and Socialization of Newcomers,” John P. Wanous.

Organizational Entry: Recruitment, Selection, and Socialization of Newcomers

The role of brands in recruitment: mediating role of employer brand equity

Drawing on the psychological contract theory and signaling theory, the purpose of this paper is twofold: first, to examine the effect of employer rankings and employment experience on employee recommendation of an employer as an employer of choice and second, to examine whether these effects vary by employee characteristics (i.e. full-time vs part-time, current vs former and newcomers vs established employees).,The authors used multilevel logistic regression on a sample of 39,010 Glassdoor employee reviews, drawn from the companies for which three-year employer rankings (from 2015 to 2017) were available, to achieve our research objectives.,The results show that employment experience influenced employees’ recommendation of an employer as an employer of choice. The average standardized rankings for three years (i.e. 2015–2017) was also associated with employees’ recommendation of an employer as an employer of choice. Employee characteristics such as employment type (i.e. full-time vs part-time), employment status (i.e. current vs former) and tenure significantly interacted with employment experience in affecting recommendations of a company as an employer of choice.,In contrast to the bulk of the research on employer branding that relied on job seekers, the authors studied factors that influence employees’ recommendation of an employer as an employer of choice, arguably the most important indicator of employer internal brand strength. The results offer fresh theoretical and practical insights in an area where research lags far behind practice.

The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice

Communication of employer brand to external stakeholders has, in the recent past, seen new developments in the form of best employer surveys (BESs) and a potent form of employer branding lies in th...

Nisha Kumari

Papers

Employer Brand and Job Application Decisions: Insights from the Best Employers: