Norman Sadeh

Bio: Norman Sadeh is an academic researcher from Carnegie Mellon University. The author has contributed to research in topics: Privacy policy & Supply chain. The author has an hindex of 64, co-authored 234 publications receiving 15149 citations. Previous affiliations of Norman Sadeh include University of Pittsburgh.

Modeling Supply Chain Dynamics: A Multiagent Approach

Abstract: A global economy and increase in customer expectations in terms of cost and services have put a premium on effective supply chain reengineering. It is essential to perform risk-benefit analysis of reengineering alternatives before making a final decision. Simulation provides an effective pragmatic approach to detailed analysis and evaluation of supply chain design and management alternatives. However, the utility of this methodology is hampered by the time and effort required to develop models with sufficient fidelity to the actual supply chain of interest. In this paper, we describe a supply chain modeling framework designed to overcome this difficulty. Using our approach, supply chain models are composed from software components that represent types of supply chain agents (e.g., retailers, manufacturers, transporters), their constituent control elements (e.g., inventory policy), and their interaction protocols (e.g., message types). The underlying library of supply chain modeling components has been derived from analysis of several different supply chains. It provides a reusable base of domain-specific primitives that enables rapid development of customized decision support tools.

Learning to detect phishing emails

Abstract: Each month, more attacks are launched with the aim of making web users believe that they are communicating with a trusted entity for the purpose of stealing account information, logon credentials, and identity information in general. This attack method, commonly known as "phishing," is most commonly initiated by sending out emails with links to spoofed websites that harvest information. We present a method for detecting these attacks, which in its most general form is an application of machine learning on a feature set designed to highlight user-targeted deception in electronic communication. This method is applicable, with slight modification, to detection of phishing websites, or the emails used to direct victims to these sites. We evaluate this method on a set of approximately 860 such phishing emails, and 6950 non-phishing emails, and correctly identify over 96% of the phishing emails while only mis-classifying on the order of 0.1% of the legitimate emails. We conclude with thoughts on the future for such techniques to specifically identify deception, specifically with respect to the evolutionary nature of the attacks and information available.

The Livehoods Project: Utilizing Social Media to Understand the Dynamics of a City

Abstract: Studying the social dynamics of a city on a large scale has traditionally been a challenging endeavor, often requiring long hours of observation and interviews, usually resulting in only a partial depiction of reality. To address this difficulty, we introduce a clustering model and research methodology for studying the structure and composition of a city on a large scale based on the social media its residents generate. We apply this new methodology to data from approximately 18 million check-ins collected from users of a location-based online social network. Unlike the boundaries of traditional municipal organizational units such as neighborhoods, which do not always reflect the character of life in these areas, our clusters, which we call Livehoods, are representations of the dynamic areas that comprise the city. We take a qualitative approach to validating these clusters, interviewing 27 residents of Pittsburgh, PA, to see how their perceptions of the city project onto our findings there. Our results provide strong support for the discovered clusters, showing how Livehoods reveal the distinctly characterized areas of the city and the forces that shape them.

A framework of energy efficient mobile sensing for automatic user state recognition

Abstract: Urban sensing, participatory sensing, and user activity recognition can provide rich contextual information for mobile applications such as social networking and location-based services. However, continuously capturing this contextual information on mobile devices consumes huge amount of energy. In this paper, we present a novel design framework for an Energy Efficient Mobile Sensing System (EEMSS). EEMSS uses hierarchical sensor management strategy to recognize user states as well as to detect state transitions. By powering only a minimum set of sensors and using appropriate sensor duty cycles EEMSS significantly improves device battery life. We present the design, implementation, and evaluation of EEMSS that automatically recognizes a set of users' daily activities in real time using sensors on an off-the-shelf high-end smart phone. Evaluation of EEMSS with 10 users over one week shows that our approach increases the device battery life by more than 75% while maintaining both high accuracy and low latency in identifying transitions between end-user activities.

Expectation and purpose: understanding users' mental models of mobile app privacy through crowdsourcing

Abstract: Smartphone security research has produced many useful tools to analyze the privacy-related behaviors of mobile apps. However, these automated tools cannot assess people's perceptions of whether a given action is legitimate, or how that action makes them feel with respect to privacy. For example, automated tools might detect that a blackjack game and a map app both use one's location information, but people would likely view the map's use of that data as more legitimate than the game. Our work introduces a new model for privacy, namely privacy as expectations. We report on the results of using crowdsourcing to capture users' expectations of what sensitive resources mobile apps use. We also report on a new privacy summary interface that prioritizes and highlights places where mobile apps break people's expectations. We conclude with a discussion of implications for employing crowdsourcing as a privacy evaluation technique.

I and i

Abstract: There is, I think, something ethereal about i —the square root of minus one. I remember first hearing about it at school. It seemed an odd beast at that time—an intruder hovering on the edge of reality. Usually familiarity dulls this sense of the bizarre, but in the case of i it was the reverse: over the years the sense of its surreal nature intensified. It seemed that it was impossible to write mathematics that described the real world in …

Machine learning

Abstract: Machine Learning is the study of methods for programming computers to learn. Computers are applied to a wide range of tasks, and for most of these it is relatively easy for programmers to design and implement the necessary software. However, there are many tasks for which this is difficult or impossible. These can be divided into four general categories. First, there are problems for which there exist no human experts. For example, in modern automated manufacturing facilities, there is a need to predict machine failures before they occur by analyzing sensor readings. Because the machines are new, there are no human experts who can be interviewed by a programmer to provide the knowledge necessary to build a computer system. A machine learning system can study recorded data and subsequent machine failures and learn prediction rules. Second, there are problems where human experts exist, but where they are unable to explain their expertise. This is the case in many perceptual tasks, such as speech recognition, hand-writing recognition, and natural language understanding. Virtually all humans exhibit expert-level abilities on these tasks, but none of them can describe the detailed steps that they follow as they perform them. Fortunately, humans can provide machines with examples of the inputs and correct outputs for these tasks, so machine learning algorithms can learn to map the inputs to the outputs. Third, there are problems where phenomena are changing rapidly. In finance, for example, people would like to predict the future behavior of the stock market, of consumer purchases, or of exchange rates. These behaviors change frequently, so that even if a programmer could construct a good predictive computer program, it would need to be rewritten frequently. A learning program can relieve the programmer of this burden by constantly modifying and tuning a set of learned prediction rules. Fourth, there are applications that need to be customized for each computer user separately. Consider, for example, a program to filter unwanted electronic mail messages. Different users will need different filters. It is unreasonable to expect each user to program his or her own rules, and it is infeasible to provide every user with a software engineer to keep the rules up-to-date. A machine learning system can learn which mail messages the user rejects and maintain the filtering rules automatically. Machine learning addresses many of the same research questions as the fields of statistics, data mining, and psychology, but with differences of emphasis. Statistics focuses on understanding the phenomena that have generated the data, often with the goal of testing different hypotheses about those phenomena. Data mining seeks to find patterns in the data that are understandable by people. Psychological studies of human learning aspire to understand the mechanisms underlying the various learning behaviors exhibited by people (concept learning, skill acquisition, strategy change, etc.).

Phd by thesis

Abstract: Deposits of clastic carbonate-dominated (calciclastic) sedimentary slope systems in the rock record have been identified mostly as linearly-consistent carbonate apron deposits, even though most ancient clastic carbonate slope deposits fit the submarine fan systems better. Calciclastic submarine fans are consequently rarely described and are poorly understood. Subsequently, very little is known especially in mud-dominated calciclastic submarine fan systems. Presented in this study are a sedimentological core and petrographic characterisation of samples from eleven boreholes from the Lower Carboniferous of Bowland Basin (Northwest England) that reveals a >250 m thick calciturbidite complex deposited in a calciclastic submarine fan setting. Seven facies are recognised from core and thin section characterisation and are grouped into three carbonate turbidite sequences. They include: 1) Calciturbidites, comprising mostly of highto low-density, wavy-laminated bioclast-rich facies; 2) low-density densite mudstones which are characterised by planar laminated and unlaminated muddominated facies; and 3) Calcidebrites which are muddy or hyper-concentrated debrisflow deposits occurring as poorly-sorted, chaotic, mud-supported floatstones. These

Bowling alone: The collapse and revival of American community

Abstract: The present historical moment may seem a particularly inopportune time to review Bowling Alone, Robert Putnam's latest exploration of civic decline in America. After all, the outpouring of volunteerism, solidarity, patriotism, and self-sacrifice displayed by Americans in the wake of the September 11 terrorist attacks appears to fly in the face of Putnam's central argument: that \"social capital\" -defined as \"social networks and the norms of reciprocity and trustworthiness that arise from them\" (p. 19)'has declined to dangerously low levels in America over the last three decades. However, Putnam is not fazed in the least by the recent effusion of solidarity. Quite the contrary, he sees in it the potential to \"reverse what has been a 30to 40-year steady decline in most measures of connectedness or community.\"' As an example of how the current \"war on terrorism\" could generate a durable civic renewal, Putnam points to the burst in civic practices that occurred during and after World War II, which he says \"permanently marked\" the generation that lived through it and had a \"terrific effect on American public life over the last half-century.\" 3 If Americans can follow this example and channel their current civic

Nudge: Improving Decisions about Health, Wealth, and Happiness

Abstract: NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS by Richard H. Thaler and Cass R. Sunstein Penguin Books, 2009, 312 pp, ISBN 978-0-14-311526-7This book is best described formally as a general explanation of and advocacy for libertarian paternalism, a term coined by the authors in earlier publications. Informally, it is about how leaders, systems, organizations, and governments can nudge people to do the things the nudgers want and need done for the betterment of the nudgees, or of society. It is paternalism in the sense that "it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier, and better", (p. 5) It is libertarian in that "people should be free to do what they like - and to opt out of undesirable arrangements if they want to do so", (p. 5) The built-in possibility of opting out or making a different choice preserves freedom of choice even though people's behavior has been influenced by the nature of the presentation of the information or by the structure of the decisionmaking system. I had never heard of libertarian paternalism before reading this book, and I now find it fascinating.Written for a general audience, this book contains mostly social and behavioral science theory and models, but there is considerable discussion of structure and process that has roots in mathematical and quantitative modeling. One of the main applications of this social system is economic choice in investing, selecting and purchasing products and services, systems of taxes, banking (mortgages, borrowing, savings), and retirement systems. Other quantitative social choice systems discussed include environmental effects, health care plans, gambling, and organ donations. Softer issues that are also subject to a nudge-based approach are marriage, education, eating, drinking, smoking, influence, spread of information, and politics. There is something in this book for everyone.The basis for this libertarian paternalism concept is in the social theory called "science of choice", the study of the design and implementation of influence systems on various kinds of people. The terms Econs and Humans, are used to refer to people with either considerable or little rational decision-making talent, respectively. The various libertarian paternalism concepts and systems presented are tested and compared in light of these two types of people. Two foundational issues that this book has in common with another book, Network of Echoes: Imitation, Innovation and Invisible Leaders, that was also reviewed for this issue of the Journal are that 1 ) there are two modes of thinking (or components of the brain) - an automatic (intuitive) process and a reflective (rational) process and 2) the need for conformity and the desire for imitation are powerful forces in human behavior. …