MKT 6009 Marketing Internship (0 semester credit hours) Student gains experience and improves skills through appropriate developmental work assignments in a real business environment. Student must identify and submit specific business learning objectives at the beginning of the semester. The student must demonstrate exposure to the managerial perspective via involvement or observation. At semester end, student prepares an oral or poster presentation, or a written paper reflecting on the work experience. Student performance is evaluated by the work supervisor. Pass/Fail only. Prerequisites: (MAS 6102 or MBA major) and department consent required. (0-0) S MKT 6244 Digital Marketing Strategy (2 semester credit hours) Executive Education Course. The course explores three distinct areas within marketing and sales namely, digital marketing, traditional sales prospecting, and executive sales organization and strategy. The continuing convergence of the digital marketing and sales funnels has created a strategic continuum from digital lead generation to digital sales. The course identifies the current composition of this digital continuum while providing opportunities to evaluate sales and marketing digital strategies. Prerequisites: MKT 6301 and instructor consent required. (2-0) Y MKT 6301 (SYSM 6318) Marketing Management (3 semester credit hours) Overview of marketing management methods, principles and concepts including product, pricing, promotion and distribution decisions as well as segmentation, targeting and positioning. (3-0) S MKT 6309 Marketing Data Analysis and Research (3 semester credit hours) Methods employed in market research and data analysis to understand consumer behavior, customer journeys, and markets so as to enable better decision-making. Topics include understanding different sources of data, survey design, experiments, and sampling plans. The course will cover the techniques used for market sizing estimation and forecasting. In addition, the course will cover the foundational concepts and techniques used in data visualization and \"story-telling\" for clients and management. Corequisites: MKT 6301 and OPRE 6301. (3-0) Y MKT 6310 Consumer Behavior (3 semester credit hours) An exposition of the theoretical perspectives of consumer behavior along with practical marketing implication. Study of psychological, sociological and behavioral findings and frameworks with reference to consumer decision-making. Topics will include the consumer decision-making model, individual determinants of consumer behavior and environmental influences on consumer behavior and their impact on marketing. Prerequisite: MKT 6301. (3-0) Y MKT 6321 Interactive and Digital Marketing (3 semester credit hours) Introduction to the theory and practice of interactive and digital marketing. Topics covered include: online-market research, consumer behavior, conversion metrics, and segmentation considerations; ecommerce, search and display advertising, audiences, search engine marketing, email, mobile, video, social networks, and the Internet of Things. (3-0) T MKT 6322 Internet Business Models (3 semester credit hours) Topics to be covered are: consumer behavior on the Internet, advertising on the Internet, competitive strategies, market research using the Internet, brand management, managing distribution and supply chains, pricing strategies, electronic payment systems, and developing virtual organizations. Further, students learn auction theory, web content design, and clickstream analysis. Prerequisite: MKT 6301. (3-0) Y MKT 6323 Database Marketing (3 semester credit hours) Techniques to analyze, interpret, and utilize marketing databases of customers to identify a firm's best customers, understanding their needs, and targeting communications and promotions to retain such customers. Topics

Marketing for management.

This study examined internet service quality and its effects on customers’ satisfaction in University of Ilorin, Nigeria. The objective of this study was to find out the awareness, technical difficulty and perception of internet users in the university. Questionnaire was the major instrument used to gather relevant data. Data were collected from respondents from ten faculties, including 60 academic staff, 40 non-academic staff and 100 students making a total of 200. Four research questions were formulated for the study and percentage was used to analyze the data. The results from the research indicated that: 91.6% of the academic staff, 95% of non- academic staff and 75.5% of students testified to the fact that internet services were available in the university.53.3% of the academic staff, 60% on non-academic staff and 85.7% of students also stated that inadequate or insufficient bandwidth and poor electricity were part of the challenges that hinders the effective usage of internet. Based on the problems encountered, 58.3% of academic staff, 52.5% of non- academic staff and 65% of students were not satisfied with the internet service quality they enjoyed.65% of academic staff, 60% of non- academic staff and 50% of students reacted positively to the fact that the quality of its service delivery would be granted if improved.Based on the findings of the study, it was recommended amongst others, that the university should improve on the quality of their interaction with the customers to alleviate their apprehensions about more bandwidth, internet training and constant electricity. These will allow for satisfaction and retention of customers and optimize their limited resources. Keywords: Assessment, Internet service quality, Customers’ satisfaction

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Assessment of Internet Service Quality and Customers’ Satisfaction in University of Ilorin, Ilorin, Nigeria

Many have predicted that a global network of affordable multimedia computers, on-line libraries, student-centered "leaning ware," and enhanced human communications in general will improve access to high-quality education on a scale that simply cannot be accomplished today. Although this may be a compelling vision of the future, many details, methods, capabilities, and even principles necessary to achieve it are not yet clear. Recent rapid progress on several fronts, however, suggests that much of this vision can be realized—and sooner rather than later. There is an exciting ferment in the entire field, both within and outside traditional institutions of higher education. This paper looks at how the emergence of an Advanced Internet has specifically broken the access, performance, and cost barriers that in the past have presented an insurmountable obstacle to the new vision of education at Obafemi Awolowo University, Ile-Ife, Nigeria. It then discusses the more fundamental opportunities and challenges concerning missions, goals, roles, methods, organization, and evaluation that will face most institutions of higher education once the technical barriers have been removed. DOI: 10.5901/mjss.2013.v4n14p109

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The Role of Advanced Networks in the Education of the Future: A Report of Obafemi Awolowo University, Nigeria i-Lab Initiatives

This study examines types of Internet services available, frequency of use of the same, and also determines the quality of Internet delivered in the selected Universities in Southwestern Nigeria. The research design employed by this study is survey method, using questionnaire instrument. Three universities were selected, these include: Obafemi Awolowo University (OAU) Ile-Ife, Ekiti State University (EKSU) AdoEkiti and BOWEN University (BU), Iwo. The research adopted reliability, responsiveness, tangibility, empathy and assurance as metrics to measure the dynamics of the services delivered in the selected universities. The research purposively sampled four hundred academic and nonacademic staff including students in the selected universities. The findings show that Internet services which are mostly web related were present in the selected Institutions. The research specifically indicated that 97.6% of the respondents use World Wide Web (WWW), followed by e-mail (87.3%) and instant messaging (54.6%). Daily use of WWW mainly characterises the frequency of use of the services. This is followed by e-mail, which is been used daily and sometimes weekly. The overall quality of Internet services delivered was noted to be somewhat impressive when considering some indicators such as responsiveness and competencies of the staff responsible to providing the service. On the other hand, when considering information management, especially dissemination of information to users regarding downtime, schedule maintenance and other forms of bottlenecks were noted to be poor. It is therefore imperative for the stakeholders in the higher institutions, especially the top management to ensure that they continue to support free flow of Internet services, since this has the tendency to impact the productivity of the members of the University community at large. General Terms Internet service delivery, Quality of Service (QoS), Internet diffusion.

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O Michael

Papers

Assessment of Quality of Internet Service Delivery in Selected Southwestern Universities in Nigeria