Pallab Paul

Bio: Pallab Paul is an academic researcher from University of Denver. The author has contributed to research in topics: Business ethics & Corporate social responsibility. The author has an hindex of 13, co-authored 27 publications receiving 1177 citations.

A comparison of concurrent and retrospective verbal protocol analysis.

Abstract: In verbal protocol analysis, verbalization can occur either during decision making (concurrent data) or after (retrospective data). Although both methods have advantages and disadvantages, no empirical research has focused on a direct comparison. This study compared the effectiveness of concurrent and retrospective data for revealing the human decision making process. In general, the concurrent protocol analysis method outperformed the retrospective method. Not only was the number of concurrent protocol segments elicited higher than that of retrospective protocol segments, but concurrent data provided more insights into the decision-making steps occurring between stimulus introduction and the final choice outcome. However, retrospective protocols offer an interesting advantage: More statements about the final choice are provided in retrospective protocols than in concurrent protocols.

Marketing on the Internet

Abstract: Examines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how businesses can use its unlimited potential to their advantage. Concludes that the Internet has many risks associated with its use, but it has many benefits too.

Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects

Abstract: Firms may choose to present the price of a multicomponent product bundle in partitioned (separate price for each mandatory component) or consolidated (single, equivalent price) fashion. In this article, we report on 2 experiments that examined the effects of such presentations on evaluations and choices as well as the underlying processing effects. In Experiment 1, consistent with a mental accounting analysis, a multicomponent product bundle was evaluated more favorably and chosen more often when its components were presented with partitioned (vs. consolidated) prices. The effects were, however, moderated by the component partitioned. In particular, it appeared that partitioning prices altered attention paid to the components partitioned and related product features. In Experiment 2, we found that different splits of the bundle price influenced evaluations and choices depending on how the focal product price related to that of a comparison option. These price-split effects were also moderated by the component partitioned, suggesting attention effects similar to Experiment 1. The findings show that although the effects of price partitioning were consistent with mental accounting principles, they were moderated by information processing effects related to the partitioned component.

Experiential Learning in International Business Education

Abstract: The purpose of this exploratory study is to examine the impact of experiential learning within international business education. We report how we introduced some innovative experiential techniques and their effectiveness, individually and on aggregate. Results indicate that incorporating such techniques in the pedagogy and course curriculum facilitates active learning for the students and augments overall learning.

The Impact of Cultural Values on Marketing Ethical Norms: A Study in India and the United States:

Abstract: This research investigates the relationship between the cultural values and the marketing ethics in two diverse countries: India and the United States. The results show that these countries are indeed culturally different, though the gaps have narrowed considerably since Hofstede's (1991) study. Furthermore, the results indicate significant differences in the interpretation of the marketing ethical norms between these two countries. The study concludes with an analysis of how different dimensions of culture influence the different facets of marketing ethical norms for both countries. Such a framework should provide valuable insights that international marketers can use to identify differences in the perception of ethical norms across nationalities and, thus, to design more effective and efficient international marketing and management strategies.

Enticing online consumers: an extended technology acceptance perspective

Abstract: The business-to-consumer aspect of electronic commerce (EC) is the most visible business use of the World Wide Web (www). A virtual store allows companies to provide product information and offer direct sales to their customers through an electronic channel. The fundamental problem motivating this study is that: in order for a virtual store to compete effectively with both physical stores and other online retailers, there is an urgent need to understand the factors that entice consumers to use it. This research attempted to provide both theoretical and empirical analyses to explain consumers' use of a virtual store and its antecedents.By applying the technology acceptance model (TAM) and innovation diffusion theory (IDT), this research took an extended perspective to examine consumer behavior in the virtual store context. The data from a survey of online consumers was used empirically to test the proposed research model. Confirmatory factor analysis (CFA) was performed to examine the reliability and validity of the measurement model, and the structural equation modeling (SEM) technique was used to evaluate the causal model. The implication of the work to both researchers and practitioners is discussed.

Consumer patronage and risk perceptions in Internet shopping

Abstract: Internet shopping has become the fastest-growing use of the Internet; most online consumers, however, use information gathered online to make purchases off-line. A number of authors have attributed consumers' reluctance to purchase online to apparent barriers; however, such barriers have not been examined within a theoretical context. This study examined the nature of perceived risks associated with Internet shopping and the relationship between types of risk perceived by Internet shoppers and their online patronage behaviors within a perceived risk theoretical framework. The research examined four types of perceived risk that were of concern to Internet shoppers and browsers — financial, product performance, psychological, and time/convenience loss risk, the relationship between the types of risk perceived and selected demographics, and the effect of perceived risks on Internet patronage behaviors. Findings suggest that perceived risk is a useful context to explain barriers to online shopping. A model for examining Internet patronage behavior from a perceived risk framework is proposed; management implications and propositions for future research are also presented.

起業と経済成長 : global entrepreneurship monitor調査報告

Abstract: 第１章 ＧＥＭ調査の概要（分析の枠組み；調査方法；起業活動の定義；起業活動率；起業活動と経済成長；起業の計画と失敗） 第２章 起業家と事業特性（起業家の背景；起業家の能力；事業特性；起業家教育） 第３章 起業の環境（社会的資源；起業家に対する評価；経済危機の影響；起業活動の投資環境） 第４章 専門家調査（資金調達；政府の方針；支援プログラム；教育システム；技術移転；コマーシャル・サービス；起業文化；事業機会；経営能力；起業家に対する評価；女性への支援；急成長への注目；イノベーションへの関心；調査結果） 第５章 政策への提

Developing a Scale to Measure the Perceived Quality of an Internet Shopping Site (PQISS)

Abstract: Internet shopping sites must be of high quality to attract consumers and influence their shopping decisions. We have developed a scale to measure the perceived quality of an Internet shopping site (PQISS). This scale can be used to evaluate Internet shopping sites and to examine the relationships between the site quality and relevant variables.